If you’ve ever had nerves about showing up to a conference, a networking event, or any business event - this story is for you. In this episode your host Kim Kerton shares a personal experience of attending an industry conference, on the other side or the world, as a solo business operator - and the surprising outcome. Feeling nervous and pushing ourselves into spaces before we’re ready in business is all part of it. We will doubt our path, desperately want to hide away, and feel out of control a...
Jun 12, 2024•13 min
What does it mean to find your unique voice in business? And how does looking at your competitors get you further away? Maritza Barone, Founder of the Guide Your Light podcast network, is building her business, her way. In the sharing of her story you’re going to hear about: Exploring the curiosities that call to you Responding to the business opportunity that’s naturally there Moving through the unknowns of business development Turning away from competition When it’s time to stop consuming and ...
Jun 09, 2024•44 min
Trust me when I say this business building story will be exactly what you need. Dr Marion Piper (aka Dr Maz) understands the importance of building a business that fits you – no matter how that looks and whatever needs to happen as it evolves. In the sharing of her story you’ll hear about: The process of rebuilding yourself through business Exploring newly understood neurodivergence Managing the constant context switching of business Reframing our approach to creativity for better outcomes The h...
Jun 02, 2024•59 min
Everyone will tell you that when business is challenging you need to diversify, but what does that actually look like in the day to day? Adding new services, shifting pricing models, putting yourself out there in new ways, getting to the other side of imposter syndrome, these are all the things we do for nothing else but the sake of our business being able to continue. If that’s where your head is at right now, we’ve got you. Jen Bishop is an incredibly engaging human, and in this chat about the...
May 19, 2024•49 min
One day a conversation will change your life and your business. You won’t see it coming, it won’t be anything like what you thought would happen, but it will open a possibility that will be absolute magic. In this short episode your host Kim Kerton shares a shift in thinking that can help us get through the days (or months) that can feel like we’re wading through business mud on the path to a future we’ve imagined for ourselves. If you’ve ever found yourself over-thinking, over-planning, or just...
May 16, 2024•8 min
A portfolio business might not answer the annoyingly quick question of “what do you do?” but it could be the answer to your own personal and professional joy. My guest today is Marie Vakakis, Director of the mental health services business The Therapy Hub, and she has a powerful perspective on what it takes to balance leveraging an opportunity, with holding site of the bigger picture and the unique why we have behind being in business for ourselves. In this chat with Marie you’ll hear about: Dev...
May 12, 2024•46 min
Feeling a “wobble” in business? You might be closer than you think. In this episode your host Kim Kerton shares some insights from the depth of a business wobble, how it feels, how normal it is, and what you need to remember in order to move through it. Feeling unsure about our path in business is all part of it. We will doubt our direction, desperately want to stop sometimes, and feel out of control a lot of the time - that’s exactly why this podcast exists. We’re a group of business owners lea...
May 08, 2024•7 min
You don’t need a huge audience to make a huge impact - this episode will share insights into marketing multiple work streams, trading in value and dealing with tough clients, well. We left off Part 1 of this epic chat with Jaz hearing about the mindset shift to start charging what you’re worth – but this part is all about your making your business the best it can be, for you – and that’s all about creating longevity in your business. In Part 2 of this chat, you’ll hear about: Marketing effective...
May 05, 2024•28 min
If you feel like you’re undervaluing your business in the price you assign for customers – you need to hear this business building story. Jasmine Parasram, aka Jasmine Design, aka The Pricing Queen, has been through it all when it comes to creating a successful journey in entrepreneurship. In this chat you’ll hear about: Feeling uninspired by the traditional career path Making a safe exit into entrepreneurship The hesitation we experience when stepping into the role of “teacher” The benefit of t...
May 05, 2024•33 min
If your personal brand and profile plays a part in your business, then it’s worth considering how you show up on LinkedIn. In this episode your host Kim Kerton shares some hard-earned lessons and perspective shifters for finding professional success (without all the heartache of endlessly posting) on LinkedIn, and how you can use it to support your business-building journey and grow your knowledge and voice while you do it. Connect with me on LinkedIn @kim-kerton Catch Joe McKay's episode about ...
May 01, 2024•17 min
Ever felt FOPO (Fear Of Posting Online?), or how about a nagging feeling that you’re in the wrong line of work? In this episode, Joe McKay shares his journey from “boring” job to creative business owner as a LinkedIn Ghostwriter. In the sharing of his business story with your host Kim Kerton, you’ll hear about: Breaking out from the box you’ve been put in Writing as the tool to finding clearer headspace Being patient with the right time to go all in on a side-hustle Communicating value over doll...
Apr 28, 2024•41 min
If you’re experiencing analysis paralysis, or straight up procrastination on the things that could make you money in your business, it might be time to make a big old mess. In this episode your host Kim Kerton shares some game-shifting insight from an unlikely source about how to trust in our potential, and an approach to getting you out of your own way and into revenue raising action. Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au And don’t forget to follow Un...
Apr 24, 2024•12 min
Making money in your business doesn’t have to be hard, and this episode will share insights into the mindset of trusting our ability to make bank. We left off Part 1 of this epic chat with Brook McCarthy hearing about prioritisation, why it’s ok to figure it all out as you go and what we take into business from other roles – but this part is all about money – clearly one of the most important topics not to shy away from in business. In Part 2 of this chat, you’ll hear about: How to reframe selli...
Apr 21, 2024•19 min
If you’ve struggled with the information overload we experience in the process of building our businesses, you will take so much away from this chat. Hear Brook McCarthy share the story of creating her coaching and training business over the last 16 years, plus some powerful circuit breakers around: The decisions we don’t need to labour over What should be prioritised in the crazy early periods of establishing a business Why figuring it out on the job is an excellent strategy Pivoting as being c...
Apr 21, 2024•41 min
If you’ve never felt slightly envious of another person’s success, this episode isn’t for you. If you have, you’re in good company, so how can we reflect on envy and use it as a tool for reflection, and progress? In this episode your host Kim Kerton shares a personal story about a recent experience of joyful jealousy, how it almost derailed her business-goals, and some helpful ways to get you back on track if you’re ever stuck in a comparison trap. Here's the podcast episode I mentioned in the s...
Apr 17, 2024•19 min
What could happen to your business if you started collecting rejections? If you set a goal not to achieve a big dream, but to be rejected 100 times? Imagine the potential yeses, or the “what about this’s” you never thought of. In this episode, Kim Kerton chats to Penny Locaso, Founder of Hacking Happy Co., about her journey through changing her life, career, and the many no’s that led to a whole lot of happy in her business. This chat is guaranteed to supercharge your belief in yourself, you’ll ...
Apr 14, 2024•51 min
Truth is, we’re all a little vulnerable to the myriad of masterclasses, webinars and coaching must-haves in business. So how do we identify when seeking knowledge and guidance becomes toxic procrastination? In this episode your host Kim Kerton shares an insight into knowledge and outsourcing overload, and how to redirect your trust in yourself and what you already know, so that you can keep moving forward. Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au And don’...
Apr 10, 2024•21 min
What happens when you have big business dreams, but your mind, body or current circumstance won’t let you chase them? In this episode you’ll hear from Cherie Donnellan, the creative force behind the newly launched gourmet Marshmallow brand Hella Mallow, and in the telling of how she got here she’s sharing with you: The raw and real experience of deep burnout How following our business dreams can heal us Navigating the major life transition of parenting How our known skills help us navigate what ...
Apr 07, 2024•51 min
Between what to charge, what we don’t yet know and learning when and how to say no – service-based business owners have a lot to battle with. In this episode you’ll hear from Hayleigh Watson, AKA Hali Helper, about her experience developing a virtual assistant agency that specialises in helping overwhelmed women-led businesses, and all the growth that’s coming with it, including: Our abilities to teach ourselves what we need to know on the go Making do with what you have when getting started Lea...
Mar 31, 2024•35 min
We decide to make a change in our business, or to start one for the first time, but in order to make it real we have to tell other people about it - insert the ick factor, because pivoting in public sucks. In this episode your host Kim Kerton shares an insight into the personal side of professional pivots large and small, to make you feel less alone in the process. Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au And don’t forget to follow Unemployed & Afraid...
Mar 27, 2024•11 min
How comfortable are you with learning on the go in your business, and could you ask for help and guidance more often than you do? In this episode Kim Kerton chats to multi-passionate entrepreneur and board director Michelle Cox about how she’s grown, and continues to refine, her portfolio career. You’ll hear about: Owning when you don’t know something for the benefit of you and others Learning on the go, at levels well beyond the startup phase Letting your contribution be your guiding light Our ...
Mar 24, 2024•45 min
Do we really have a choice to be anything other than persistent when building a business? In this episode your host Kim Kerton shares an insight into finding her voice, the role of grit in business-building and coming full-circle. Need some business solidarity? This is for you. Join the Unemployed & Afraid mailing list at unemployedandafraid.com.au And don’t forget to follow Unemployed & Afraid on IG , LinkedIn and TikTok Join our Facebook Group And show your support for this independent...
Mar 20, 2024•13 min
Creating any new business is hard going, but especially when your idea is challenged and you have to find it within yourself to stay committed to your vision. Lauren Yehezkel, Founder of Lydy knows all about this, she’s raw and real about the experience of building her brand and shares with us in this episode: The time (and patience commitment) of bringing a new product to market The blow-out costs of product development Persisting with your vision, despite what’s against you The time it takes t...
Mar 17, 2024•41 min
Building a business is guaranteed to come with some angry, frustrating, sad and highly stressful moments, but how can you use them to keep growing? The journey behind Lauren Karan’s building of her tailored recruitment solutions business Karan & Co is filled with deeply insightful and relatable moments. You’ll hear about: Learning to find a sense of satisfaction outside of achieving everything on your (never-ending) to do list Finding confidence in your business purpose Rewriting the rule bo...
Mar 10, 2024•53 min
When you commit to an action for your business goals and follow the journey that’s right in front of you, and not be too attached to an end goal, what happens next is nothing short of incredible. I’ve got an brilliant conversation and business story for you today – Mike Halligan, Co-Founder of Scratch which is an epic direct to consumer healthy dog food brand – shares his very impressive and inspiring story. You’ll hear about: What assessing a market opportunity actually looks like The way one b...
Mar 03, 2024•1 hr
Being in the business development phase, when you’re pumping out content, meeting people and having conversations just to have them is such a confusing time in business – it feels like you’re going nowhere and everywhere all at once. The story you’re about to hear from Natalia Tapia, Co-Founder of tech platform Graduated, will give you exactly what you need to navigate your own build phase with confidence, trust and resilience. You’ll hear about: Reconciling with practical vs university experien...
Feb 25, 2024•58 min
“Acting as if” has to be one of the best business mantras out there, and this chat is full of so many more incredible and relatable takeaways for those of us dreaming of building our businesses to their heights. Viv Conway is one part of the force behind the brand Girls Get Off that if you haven’t heard of before, well, you’re welcome. The ground covered by Viv in the sharing of her own business-building story is vast and golden - you’ll hear about: The mistakes you make in the process of starti...
Feb 11, 2024•57 min
Getting to know who you are, how you work, and how to uniquely thrive in business truly is a story of “doing the work” personally and professionally, and if you’re ready for that, I have no doubt you’re going to love this chat. Cherie Clonan, CEO of The Digital Picnic is the business friend we all need in our life, and it’s my privilege to share her story with you today. In it you’ll hear about: Discovering your business through what you were missing in your own professional development The diff...
Feb 04, 2024•1 hr 5 min
This business story is going to be deeply supportive to what I would argue is the most important aspect of working for yourself and building a business - the personal evolution you go through that really makes or breaks - learning to look at yourself in new ways and truly acknowledge all that you’re capable of that you may not have always thought you were. Eric Mirbach is Co-Founder and CEO of Berlin based creative services agency Very Good Looking, and in the sharing of his business journey you...
Jan 28, 2024•44 min
Multiple passions can mean multiple businesses – so how do you do it, and be able to pivot with each as they grow? The answer could boil down to balancing both your professional and your personal growth efforts, but as always there’s more to the story. In this episode you’ll hear from the incredibly warm Rachel Smith who is successfully building multiple businesses by ensuring her measures of success are relevant, and flexible. She’s widely known as the founder of Rachel’s List a jobs board for ...
Jan 21, 2024•56 min
