15: Marketing at Launch
Marketing, promotion, and celebration of successful launches and major updates.
Marketing, promotion, and celebration of successful launches and major updates.
An introduction to running your own Linux servers.
Weighing the costs of external dependencies in the wake of the Parse shutdown announcement.
Apps with personality vs. neutral voices, and whether independent developers should project a corporate image.
Real-world experience with ad-funded apps, and what the iAd shutdown announcement may mean.
Getting by without a designer, and programmatic drawing of image assets.
Where Apple Watch development stands today, and what could improve it in the future.
Avoiding burnout, minimizing self-imposed stress, and taking vacations.
How we design, build, and ship new features in our apps.
Our origin stories and tips for beginners to get started.
Considering feedback and feature requests from beta testers and customers.
Handling unexpected complexities, and deciding whether to tackle complex problems.
Ensuring your work setup is as comfortable as possible for long-term use and reducing the risks of developing RSI.
Why we haven't adopted Swift yet, when we might, and whether we should expand into additional platforms instead.
How independent iOS app developers can find ways to thrive in a highly competitive, commoditized App Store.