Why More New Clients Might Be the Wrong Goal
Episode description
Every chiropractor wants to grow.
More new people. More bookings. More traction.
So the go-to move?
Run some Facebook ads. Boost an Instagram post. Try Google.
But what if chasing more isn’t the answer?
In this episode, Martin challenges two big myths in chiropractic:
That growth comes from always needing new clients.
That paid ads are the best (or only) way to get them.
Martin shares a smarter, more sustainable path to practice growth built on retention, connection, and clear communication.
You’ll learn:
Why paid ads feel like fast food: quick fix, short impact.
Why retention is the most overlooked growth strategy.
How your PVA tells you exactly where your focus should be.
Low-cost, high-trust ways to build your community—without begging the algorithm.
📈 If you’re tired of feeling like you’re always hustling for the next new client, this episode will help you flip the script.
Learn more about the New Zealand Lectures, May 24th and 25th. https://nzchiropractors.org/nzca-conference-2025/
Learn more about the Edinburgh Lectures, June 7th. https://www.chiropracticlectures.com/
Learn more about Daily Visit Communication 2.0
https://insideoutpractices.thinkific.com/courses/daily-visit
Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com