61. Revolutionizing Refined Carbs with Aimee Yang

Aimee Yang is the Founder and CEO of BetterBrand, a consumer food tech company working to challenge the status quo of diet and healthy eating by taking on the refined carbs industry. Born in LA, BetterBrand is transforming the most carb-heavy foods into the least, starting with bagels.

Aimee launched BetterBrand in 2021 after securing a record-breaking $1.2M pre-seed round, making Yang the first American female founder to raise over $1M in a venture-led pre-seed round across the food tech, consumer, and food and beverage industries (via Crunchbase). The round was led by VERSO Capital, placing Better Brand in a portfolio amongst unicorns Impossible Foods & Eat JUST.

Through BetterBrand, Aimee believes that unnecessary limits are meant to be broken; that everyone deserves to enjoy freedom and joy to the fullest; and that we can create a Better world, together.

In this episode of Under the Influence:

• BetterBrand origin story: disrupting diet culture & the food industry
• Turning a bagel into the carb equivalent of 2 banana slices
• Bringing joy without deprivation into eating 
• Investing in your brand at the start
• Being movement vs. product focused

Connect with Aimee:

• IG: @eatbetter 
• Website: eatbetter.com 
• TikTok: @eatbetterbrand 

Connect with Whitney:

• Instagram: @whitneyeckis
• Podcast IG: @undertheinfluence.pod  
• Eckis Marketing: @eckismarketing
• Get Supr: @getsupr
• More information about the show + businesses: whitneyeckis.com

This show is produced by Soulfire Productions