Join Whitney in this riveting episode of our podcast as we explore the dynamic interplay between authenticity and algorithm in the world of content marketing. Discover how to navigate this landscape with insights and real-world examples that will help you balance staying true to your brand while mastering the digital game. In this episode: Understanding the Algorithm: Dive into the mechanics of algorithms used by platforms like Google, Facebook, and Instagram. Learn why algorithms matter in dict...
May 22, 2024•12 min
Welcome to the latest episode of Eckis Edge! Join Whitney as she explores the dynamic world of podcasting and its potential in business growth and customer engagement. In this episode: Understanding Podcasting as a Business Tool : Discover how podcasting is more than a marketing strategy; it's a platform for authentic connection and community building. Learn how your voice can become an integral part of your brand's narrative. Target Audience Insight - The Forward-Thinking Female Visionary : Get...
May 08, 2024•12 min
Join Whitney as she explores the transformative shift from perfection to authenticity in our digital and entrepreneurial lives. This episode is a must-listen for anyone looking to navigate the social media landscape with a fresh, genuine perspective. Dive into a journey of self-acceptance, authenticity, and real connections. Episode Highlights: The Pursuit of Perfection: A look at how social media bombards us with images of flawless lives, and the impact it has on our perception of reality. The ...
May 01, 2024•15 min
Welcome to a fresh episode of our podcast, where we delve deep into the intriguing "Unfollow" Culture. Join Whitney as she navigates this modern digital phenomenon and uncovers the hidden opportunities it presents for personal growth and brand evolution. Episode Highlights: Understanding the 'Unfollow' Trend: Explore why more and more people are choosing to hit 'unfollow' on social media, and what this means for our digital consumption habits. Social Media Detoxing: Dive into the reasons behind ...
Apr 24, 2024•14 min
Welcome to Eckis Edge , the podcast that energizes and inspires! In this episode, we explore the dynamic and evolving landscape of feminine leadership . Grab your favorite drink, and let's delve into the exciting world of women in leadership and entrepreneurship. 🌟 Episode Highlights: Women Entrepreneurs on the Rise: Dive into the growth of women-owned businesses in the U.S. and globally. Witness a new era of female entrepreneurship! Tech and Digital Marketing in Women's Entrepreneurship: Explo...
Apr 17, 2024•12 min
Welcome to "Eckis Edge," where we turn the latest trends into your business superpowers! Today, we're jumping into the exciting world of TikTok – the place where your brand can truly dance to its own beat. Let's get the party started! 🌈💥 Highlights: TikTok is Shaking Things Up! Whitney dives into how TikTok is rewriting the marketing playbook. It's more than just dance videos, it's a goldmine for businesses! Keep it Real! Learn why TikTok loves real, raw, and relatable content, and how your bu...
Apr 10, 2024•14 min
Join Whitney in today's episode where she explores the vast potential of the Metaverse and its impact on branding and marketing. Episode Insights: Decoding the Metaverse : Get a down-to-earth explanation of what the Metaverse is and why it's more than a passing fad. Branding in a New Dimension : Learn how the Metaverse is the next big scene for branding, offering unique ways to engage with your audience right from your living room. Real Talk on Metaverse Branding : Claim Your Digital Space : Und...
Apr 03, 2024•15 min
In today's enlightening episode with Whitney, we dive deep into the magic of storytelling and how it can transform your podcast into a memorable and shareable experience. Episode Highlights: The Essence of Storytelling : Discover how storytelling can turn your podcast into a gripping narrative, making it stand out in the digital era. Target Audience - Forward-Thinking Female Visionaries : We’re tailoring our content for women who blend personal growth with business goals, craving stories that mi...
Mar 27, 2024•16 min
Hosted by Whitney’s digital twin, in this episode we dive into the power of crafting your personal brand, using your adversity to your strength, and finding that authentic voice within. 1: Overcoming Hurdles in Negotiation Women may face unique challenges in negotiation. Embracing assertiveness, confidence, and authenticity. Harnessing empathy as a negotiation powerhouse. 2: Preparing for Negotiation Reflecting on your unique strengths and past victories. The importance of thorough research and ...
Mar 20, 2024•15 min
Join Whitney in today's episode where she dives into the world of Pinterest, giving tips on how to get started with Pinterest for your business. Sneak peak: The Evolution of Pinterest: The journey from DIY crafts to a business powerhouse, and Pinterest as a visual search engine. The Pinterest Audience: The diverse range of users pinning away. How a pin is more than just an image: it's a portal. Business Profile Perks: Rich insights on audience behavior, the power of running ads and using rich pi...
Mar 13, 2024•11 min
In today's enlightening episode with Whitney, we take a deep dive into the diverse avenues to transform your podcast passion into a viable source of income. If you've ever pondered on ways to make your voice resonate not just with content but also with value, this is the episode for you! Episode Highlights: Embracing Your Worth : The journey and emotions of podcasting. Recognizing the value in your voice and content. Combatting the imposter syndrome and societal norms. Sponsorships Uncovered : T...
Mar 06, 2024•13 min
Hosted by Whitney’s digital AI twin, in this episode we dive into the power of crafting your personal brand, using your adversity to your strength, and finding that authentic voice within. The sneak peak: The Power of Authenticity in Personal Branding : Going beyond visual aesthetics in a perfect-post digital era. Standing out with genuine storytelling and relatability. Why authenticity is the key differentiator for brands. Evolution of Brand Narratives : Shift from perfect beauty standards to c...
Feb 28, 2024•12 min
In this premier episode of the brand new series, Eckis Edge, Whitney introduces her digital twin! Whitney’s very own twin, who will be leading the charge on the Eckis Edge series on the podcast. Highlights: Embracing the new era of AI, Whitney introduces a groundbreaking addition to the Eckis Edge series: her Digital Twin. Diving into the concept of digital twins, their role in our modern era, and their fascinating intersection with podcasting. An exclusive behind-the-scenes look at how 52 Podca...
Feb 14, 2024•17 min
Anna Crowe is the founder and CEO of Crowe PR, a recognized public relations expert, best-selling author, speaker, and marketing faculty. For over 20 years, she has represented iconic brands around the globe, pivoting from a Big 4 CPA track to founding and scaling a national public relations agency. In addition to leading Crowe and ensuring client success, Anna is president elect (and first elected female president) of the San Diego Chapter of the Entrepreneurs Organization and is an active memb...
Feb 05, 2024•35 min
Yep, you read that right. Eckis Marketing, my business of the last 6 years, has officially been sold. Holy shit! In today’s episode, I reflect on the ups, downs, and lessons I’ve learned while running the agency and chat about my vision for the future of Eckis Marketing, now in the hands of the esteemed Anna Crowe of Crowe PR. Stay tuned for my follow-up episode with Anna herself! Connect with Whitney: Follow Whitney on Instagram: @whitneyeckis Follow Whitney on TikTok: @whitneyeckis Follow Unde...
Jan 10, 2024•17 min
In 2022, Austin Wiberg and Hannah Minardi, college friends turned business partners, saw a gap in the ever-growing personal care space. Together they launched Standard Self Care to create high-performance personal care products with formulas you can have the highest confidence in. Today they continue to empower consumers' self-care rituals through transparency and education woven into the DNA of their products. Use code: INFLUENCE40 for 40% off your first purchase at standardselfcare.com This sh...
Jan 03, 2024•37 min
2023 was… a year. A lot of shit went down and a lot of mistakes were made. But you know what comes with making mistakes? Lessons. Although this year put me through the wringer, it also taught me some invaluable learnings that I wouldn’t trade for the world. Today I discuss: Being quick but not hurrying Being cautious of pretty words All you get in the end is you Learning yourself so you know what is bullshit and what isn’t Taking care of YOU Accepting your fuck ups This show is supported by: Get...
Dec 20, 2023•35 min
The holiday season is here, and if you need any last-minute gift ideas for your friends and family, I've got you covered. Today, I'm sharing my ultimate holiday wish list, which includes all my favorites and must-haves that I've been obsessing over in 2023. Links: Oura Ring Birkenstocks Ice Roller Shop Collected Notion FoundersCard Walking Treadmill OctoBuddy Just Thrive Probiotic Miss Lymph ClassPass TSA Pre Check Erin Fader Jewelry This show is supported by: Get Supr | Go to getsupr.com and us...
Dec 13, 2023•29 min
As a Cornell University graduate working for a hyper-growth tech startup, everything seemed great on paper for Meghan Swidler. But she often found herself feeling disconnected, lethargic, lonely, anxious, and low energy. After meeting with a naturopath who changed her life, she set out to change her own habits and transform her body and mind through food, movement, mental/emotional well-being, and spiritual growth. She took a leap of faith and turned her passion into a profession by becoming a H...
Dec 06, 2023•26 min
Katie founded Love Sweat Fitness to help women feel good faster and never be alone in their health and fitness journey. After losing 45 lbs and transforming her life, she was inspired to create a supportive online community and develop game-changing products that have made a splash in the health and wellness industry. Her husband and business partner, Ryan Dunlop, co-founded LSF with Katie after years in the CPG space, leading marketing and sales at brands such as PepsiCo and Evian water. Togeth...
Nov 22, 2023•42 min
In less than 4 years, Danielle Canty went from a small-town chiropractor to building one of the largest self-development brands in the world. As co-founder of Bossbabe, she has inspired over 4 million women to live more impactful lives and create incredibly successful businesses. She’s an expert in all things marketing, social media, and growth strategy and is sharing her best tips and tricks on how to create your own 7-figure success story. Today we talk about: Feeling lonely as a female entrep...
Nov 15, 2023•46 min
Ayesha Sehra is the Founder & CEO Grow The Social LLC, a PR Agency based in Los Angeles, CA that specializes in Talent Management / Representation, Influencer Marketing, Strategic Brand Partnerships & Event Production. She is also a Content Creator & Podcast Host of top Mindset & Business podcast, Coffee & A Good Vibe. Each week on the podcast, Ayesha sits down with Notable Founders & Entrepreneurs, Industry Experts & Influential Tastemakers to learn more about their ...
Nov 08, 2023•39 min
Last month I threw myself the most epic “Death to a Decade” birthday event for my upcoming 30th birthday. That’s right, I said event, not party. From conception, planning, logo design, photoshoots, speeches, and more, in today’s episode, I’m spilling the tea on how I did it all and the amazing people who helped me along the way. If you want to plan your own epic birthday event, this episode is for you! We also talk about: The “why” behind my “Death to a Decade” party The design and branding proc...
Oct 25, 2023•19 min
Jake Karls, co-founder of the vegan chocolate brand, Mid-Day Squares, along with his sister and brother-in-law, calls himself the "rainmaker" and resident Social-Personality. In 2018, the trio embarked on a mission to craft the world's inaugural Functional Chocolate Bars, aptly described as "everything a chocolate bar isn't, everything a protein bar aspires to be.” The social skills he acquired from running his clothing brand became a strength for Mid-Day Squares, their commitment to radical aut...
Oct 18, 2023•32 min
Over the last decade, Chelsea has had her hands in everything from influencer marketing, experiential and events, creating bespoke brand campaigns, to art collaborations with the likes of West Elm and Anthropologie, and becoming an angel investor and advisor for up-and-coming brands. As the first employee and a part of the founding team of Route, she built out and led both a world-class Marketing and Creative Department and helped take the company to unicorn status in just under 4 years, with a ...
Oct 04, 2023•1 hr 2 min
Taylor Love is a style, beauty, and wellness influencer who is passionate about spreading love in a world that needs some light and positivity. Her podcast is titled "Girl Talk With Tay," where discussions revolve around various topics including spirituality, lifestyle, and social media. Taylor's aim is to establish a platform across all corners of the internet where women can find a source of confidence and self-assurance. Her focus is not merely on clothing or beauty products but on utilizing ...
Sep 27, 2023•28 min
Kristen Bousquet is a Charlotte-based entrepreneur, content creator, and influencer mentor. At the age of 25, she sold her first business for $100k to pursue social media full-time. Since then, she has brought in over $400k from coaching and brand partnerships. Through her agency Soulcialmate, s he aims to help teach entrepreneurial creators to turn their online influence and creativity into a profitable, self-sustaining business while keeping the “soul” in social media. Use code: UNDERTHEINFLUE...
Sep 20, 2023•33 min
My 30th birthday is right around the corner, and I'm feeling a whirlwind of emotions. On one hand, I'm absolutely buzzing with excitement as I prepare to dive headfirst into this new decade. I've got my fingers crossed for more cash in the bank, loads of success, a bunch of new friends, some epic experiences, and just an all-around infusion of badass-ery. But on the flip side, saying goodbye to my twenties is scary. It was a time of so much growth and a ton of lessons. So, in today's episode, I ...
Sep 13, 2023•36 min
Priscilla Presley is the Co-Founder, CEO, and Head Business Development Coach at The Forward Female. She has coached and guided over 100 female entrepreneurs from idea conception to launch and has curated what is known as ‘The Forward Female Framework’ – a four-step success program that is personalized based on each client’s goals and needs. Priscilla specializes in working in the ideation phase for both new and seasoned entrepreneurs and focuses on building companies’ brand awareness and helpin...
Sep 06, 2023•28 min
With over 100K followers on TikTok and Instagram, Gabrielle Judge is a content creator who debunks tech, money, and the future of work as we know it. Gabrielle helms a forward-thinking media entity, Anti Work Girlboss, that channels potent insights on careers of the future. She unearths tomorrow's trends today, arming her legion of Gen Z and millennial followers with the tools they need to navigate the shifting tides of work and wealth creation. We also talk about: How Gabrielle left her corpora...
Aug 30, 2023•37 min
