What does it look like to create a profit first business? Mike Michalowicz, the author of Profit First, joins us on the show to talk about the financial strategies we need to be implementing to create a successful and sustainable business. Throughout this episode, Mike reminds us that there is power in knowing your numbers and how you can use that data to propel you forward to create a profit-first business. The Independent Business podcast is powered by HoneyBook , the all-in-one platform for a...
May 01, 2024•29 min
One in five independent business owners has lost money due to the lack of organization in their business. Creating systems that are strategic and efficient can be exactly what you need to propel your business forward. In today’s episode, we sit down with Amber McCue, the creator of the Modern CEO to discuss generating revenue with a focus on the client. With the systems Amber implemented into her own business, she turned her side hustle into a multi-million dollar company. She shares with us how...
Apr 24, 2024•42 min
Entrepreneurship is full of ups and downs. The phrase, “that’s not fair” is all too familiar to far too many of us, yet we have the power to take back control of our journey and move forward. In today’s conversation, Jasmine Star gets extremely candid and vulnerable about her entrepreneurial journey. If you’re ready to continue moving forward in your business and grow in your own time, this conversation is one you can’t miss. Jasmine Star is a photographer turned educator, speaker, and tech CEO....
Apr 17, 2024•46 min
The Independent Business Podcast launched one year ago this week, so what better way to celebrate than with a roundup of our favorite episodes? At the end of every interview, we ask our guests what they think is the biggest differentiator between the businesses that succeed and the ones that fail. In this episode, we’ve gathered some amazing answers from our incredible guests that will leave you feeling empowered and inspired. If you want to listen to the full episodes from each soundbite, they ...
Apr 10, 2024•30 min
Welcome to CollabCast, an innovative bonus series where we're diving into the world of podcast crossovers. In today's bonus episode, we're highlighting The Angie McPherson Show. In this conversation, Angie brings in our host, Akua Konadu to discuss how you can elevate your content strategy through storytelling. Listen in as they explore different storytelling techniques and trends to elevate your content strategy and connect with your audience. If you love this episode be sure to check out The A...
Apr 03, 2024•50 min
What does leadership look like to you as an independent business owner? Whether that looks like speaking on a stage, running a mentorship program, or supporting your clients, you are a leader. Today on the podcast, we sat down with Laylee Emadi, coach for speakers and creative educators, to talk about leadership in business. Laylee shares her journey as an independent business owner, what stepping into leadership to cultivate a thriving community looks like, and what it truly means to lead by ex...
Mar 27, 2024•34 min
Over the past few years brands that we know and love have become more edgy and even unhinged in their marketing strategies—but what is unhinged marketing? Unhinged marketing leans into bolder, unconventional strategies to connect with your audience, from trending memes to funny brand voices, this type of strategy goes against the grain when it comes to traditional marketing. Is unhinged marketing a sustainable strategy when it comes to growing our business? In this episode, we’re joined by socia...
Mar 20, 2024•47 min
Tax season is upon us, and there is no doubt that filing your taxes can be a stressful time as an independent business owner. In fact, 62% of business owners reported that they had to learn how to do their taxes on their own. Today on the show, we are sitting down with Brittany Suttle, who is a CPA and founder of Knies and Co., a virtual CPA firm. Her mission is to make money more approachable for independent business owners. Brittany gives us a tax season roadmap to help us better prepare, and ...
Mar 13, 2024•39 min
When done strategically, brand partnerships are a great way to increase visibility and revenue for your business. In fact, 71% of consumers say they enjoy co-branding partnerships. In today’s episode, we sit down with Ted Raad, the founder of Trend , one of the fastest growing influencer management and marketing companies in the US. Listen in as we discuss why independent business owners need to lean into more paid brand partnerships, strategies for finding the right brands to work with, and how...
Mar 06, 2024•38 min
We know as independent business owners, understanding your target audience and communicating effectively is a critical step when it comes to selling our products and services. In order for our audience to buy from us, we need to understand their buying decisions. Messaging and positioning strategist Danait Berhe joins us on the show to share how business owners can communicate their offer through empathy driven sales strategies. In this episode, she breaks down how we can position ourselves as t...
Feb 28, 2024•46 min
Business success does not have to be complicated. In fact, if you want to see genuine growth, the answer might be much simpler than you think. In this episode, we’re talking about how to become a master of one thing instead of doing everything. Natalie Ellis is the founder and CEO of Boss Babe, a community of over 4 million ambitious women and female entrepreneurs, and the host of the Boss Babe podcast. Natalie walks us through how she was able to scale to seven figures with simply one product a...
Feb 21, 2024•33 min
As independent business owners, we sometimes feel like there are not enough hours in the day to get stuff done. What if you only had 16 hours a week to create a thriving and impactful business? What would you focus on? How exactly would you spend your time? Shay Cochran, a commercial photographer, product stylist, and the CEO of Élevae Visuals, joins us to talk about how she has built multiple six-figure businesses while only working 16 hours a week. The Independent Business podcast is powered b...
Feb 14, 2024•49 min
As business owners, launching a new product or service can be an exciting time, but it’s also a ton of work. Natasha Pierre is a video marketing coach for small business owners and host of the Shine Online podcast. In today’s episode, Natasha walks us through how we can create a sustainable launch to see success. Natasha shares fun and innovative ways that we can take our launch to the next level, and that there is more than one way to success. The Independent Business podcast is powered by Hone...
Feb 07, 2024•38 min
Business owners know that first impressions are everything. Having a strong brand can play a key role in your business success. In fact, research shows that having a brand that is consistent increased revenue by up to 20%. Bernel Westbrook, owner of Branded by Bernel, joins us to talk about the ROI of intentional branding. Having a good brand goes beyond a good logo and Bernel shows us how having an intentional brand can lead to sustainability in our business. The Independent Business podcast is...
Jan 31, 2024•39 min
It's time that we start to shift our mindset about Instagram. Now hear me out—what would it look like instead of constantly finding ways to gain new followers and growth, that we focus on the followers that we currently do have? Our followers already love what we have to offer and support our business, so why don't we pour into them and build an engaged community that can lead to business growth? Content specialist Jade Beason joins us in today's episode to talk about how to leverage Instagram t...
Jan 24, 2024•45 min
During our recent Partner Summit, we hosted some of HoneyBook’s top pros and educators in San Francisco, where they learned more about succeeding in affiliate marketing. At the summit, we recorded our first live podcast interview with business coach, author, and podcaster Candice Coppola. As HoneyBook’s top affiliate earner, she has earned half a million dollars in affiliate revenue alone. In today’s episode, Candice shares the details of her affiliate marketing strategy and how she’s found succ...
Jan 17, 2024•46 min
Did you know that one in five independent business owners have lost money due to the lack of organization in their business? It's so important for us to have systems in place to not only support our business but also give our clients the best experience possible. Christiana Yebra is the owner of Currently Events, a popular photo booth company, and she joins us to share how the systems and strategies she implemented into her business led to her making half a million dollars in revenue. The Indepe...
Jan 10, 2024•45 min
There's no doubt that planning and setting goals is key when it comes to business success. But sometimes how we intend to attain these goals can lead to burnout, exhaustion, and just overall frustration if we don't hit them. We need to learn how to create goals in a way that prioritizes our well-being, along with finding a more fulfilling way to work towards what it is that we truly want. Tara McMullin is a speaker, coach, and author of the book, What Works, a comprehensive framework to change t...
Jan 03, 2024•51 min
Welcome to CollabCast, an innovative bonus series where we're diving into the world of podcast crossovers. In today's bonus episode, we're highlighting So, Here's the Thing with Laylee Emadi. In this conversation, Laylee discusses the cycles of launching educational offerings with photography duo Cameron and Tia. Listen in as they discuss lessons in launching a new offer and how to approach launching when you have a smaller audience. If you love this episode be sure to check out So, Here's the T...
Dec 27, 2023•32 min
Word of marketing is the best way to get the word out about your business, but most of us don’t spend much time investing into that area of business. We rely on social media to get our name out there, and while that is important, nothing beats knowing that there are people out there who know and love your business and are willing to share your work with others. In this episode, we’re joined by Sara McCabe, a people and business development consultant. She shares how she was able to stop leaning ...
Dec 20, 2023•41 min
Did you know that 84% of independent business owners think that there should be more government resources and financial assistance to support them? The current government infrastructure makes it difficult for us not only to build but also to protect our business. In this episode, Rafael Espinal, president of the Freelancers Union, joins us to share how we can become fierce advocates for our businesses through legislative advocacy. Today’s conversation is only the beginning. We will be partnering...
Dec 13, 2023•27 min
When we think of passive income, we think about making money while you sleep. What does it really take to build out these streams of income and to see success? Hope Taylor pulls back the curtain and shows us how she was able to build multiple six figure passive income streams as a photographer, educator and business coach. This episode is packed with so many tangible tips on how you can get started on creating your own passive income. Even if you already have a stream of passive income, Hope sha...
Dec 06, 2023•50 min
It’s no secret that AI can have a positive impact on our business. In fact, 70% of independent business owners already feel that way. We know that AI can help improve our systems, our overall client experience and save us time, but what if we took it a step further? How can we use AI to make data-driven decisions to make money in our business? Shelly Palmer, AI expert and CEO of the Palmer Group is here to teach us how to do just that. In this episode, Shelly guides us on how we can use AI to ga...
Nov 29, 2023•51 min
Did you know that 82% of consumers will shop from brands whose values align with their own? Now more than ever, people are looking to brands to do good—a brand that does this very well is Ben and Jerry's. In this episode, Sean Greenwood, Director of Public Relations and Communications at Ben and Jerry’s is joining us to discuss some of his favorite brand campaigns. Sean highlights the unique approach he and his team take with PR and communications at Ben and Jerry's. Listen in as he shares how y...
Nov 22, 2023•34 min
What would you do if you lost 14,000 followers in one week? That is exactly what happened to Instagram growth coach Brock Johnson, and what he learned from that might surprise you. Brock is a seven-figure entrepreneur who has a passion for helping business owners grow their following and their businesses all on Instagram. In one year alone, Brock gained 400,000 followers. Instagram has been a tough platform to navigate these past few years, but Brock is here to give us the strategies that he use...
Nov 15, 2023•40 min
Love it or hate it, the Pumpkin Spice Latte marks the beginning of fall for coffee lovers everywhere. How did Starbucks turn the PSL drink into a major lifestyle brand? On today’s episode, Jen Olmstead of Tonic Site Shop is breaking down some of Starbucks’ most genius marketing and branding strategies, while sharing how we can create some of these iconic moments in our own business as well. The Independent Business podcast is powered by HoneyBook , the all-in-one platform for anyone with clients...
Nov 08, 2023•43 min
Have you been sleeping on LinkedIn? If so, you are not alone. On this episode of the Independent Business podcast, we have Lakrisha Davis, who is a LinkedIn branding expert and business coach joining us to share explosive six-figure business strategies for LinkedIn. Lakrisha was able to build a six-figure business using only one social media platform: LinkedIn. As a branding expert, Lakrisha is teaching us how to gain more visibility, leads and sales, all while using LinkedIn, so you can stop le...
Nov 01, 2023•48 min
The journey to success is never linear. There are lots of ups and downs, but the key to building a sustainable business is learning how to adapt and innovate. That's why I'm so excited to have videographer and podcast host Alberto Mendoza on the show. In the midst of the pandemic, Alberto decided to take the leap and fully invest in his business. That investment led to him hitting six figures in his first year and he is just getting started. Listen in as we discuss how learning to adapt and inno...
Oct 25, 2023•33 min
Did you know that 60% of independent business owners are already using Artificial Intelligence (AI) in their business? AI has been the most talked about topic this year—making us all the more excited to dive deeper into what’s out there. Today on the podcast, we are joined by Scott Wyden-Kivowitz, the Community Manager at Imagen AI. Scott joins us to share the benefits of AI, how you can adapt it to truly impact and improve your business. The Independent Business podcast is powered by HoneyBook ...
Oct 18, 2023•27 min
We’ve been busy behind the scenes at the Independent Business Podcast and we’re excited to share some news with you today! In this bittersweet episode, Natalie Franke is passing the reins to a new host—one you’re already familiar with! You may remember Akua Konadu from a few bonus episodes we dropped earlier this year and we’re excited to welcome her as the new host of the Independent Business Podcast! The Independent Business podcast is powered by HoneyBook , the all-in-one platform for anyone ...
Oct 17, 2023•17 min
