46: Creating an empathy-forward sales strategy with messaging & positioning strategist Danait Berhe

We know as independent business owners, understanding your target audience and communicating effectively is a critical step when it comes to selling our products and services. In order for our audience to buy from us, we need to understand their buying decisions. 

Messaging and positioning strategist Danait Berhe joins us on the show to share how business owners can communicate their offer through empathy driven sales strategies. In this episode, she breaks down how we can position ourselves as thought leaders in our industry through our messaging to move our audience into action. 

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