Through GUAP, Ibrahim and Jide cultivated a highly creative community that supported the ambitions of individuals and brands, paying six-figures to tap into. Behind-the-scenes, they created a way out of the ends, broke the mould of young black South-Londoners and persistently overcame what got in their way. In this episode, we go behind the wildly successful media platform to tell the story of two individuals and their influential career. 0:00 - Intro 02:12 - What is GUAP? 05:25 - Learning from ...
Aug 09, 2023•53 min•Ep. 37
After racking up nearly 7 million subscribers, touring the world and interviewing the likes of Ed Sheeran and Zac Efron, OG YouTuber Caspar Lee quit. But when his feed went quiet, his business picked up. In the last four years, Caspar has established himself as a venture capitalist and entrepreneur; founding four game-changing businesses that support creators through talent management, marketing and financial backing. In this episode, Caspar discusses making money, his 'fail quickly' mentality a...
Aug 02, 2023•43 min•Ep. 36
Colin and Samir are EXPERTS in the creator industry. Their Youtube channel colinandsamir features unfiltered conversations with the likes of Mr Beast and the mysterious Dream, they host a hit podcast breaking down the latest creator economy news and they founded The Publish Press, a creator focused newsletter. All this to educate and empower other creatives on how to be successful online. In 2011, Colin and Samir began working together, over the next 12 years they would start companies, sell com...
Jul 27, 2023•1 hr 11 min•Ep. 35
In 2015, at a time of perfected jump-cuts, parodies and polished beauty content on YouTube, Taz Alam dropped 'I Hate Myself' - a three-minute-long spoken poetry video that would reveal her insecurities, views on the digital space and an unprecedented level of authenticity. It resonated with over a million viewers. Now Taz, known online as ClickForTaz, has a following 1.5 million strong, who are dedicated to her funny, uplifting and highly creative content. In this episode, Taz Alam reflects on t...
Jul 19, 2023•25 min•Ep. 34
Danny McMahon is the filmmaker behind The Adam Sandler Paradox and The Many Faces of Donald Glover - highly creative, heavily researched documentary films created to live on YouTube. Known online as Dodford, Danny's work, and his success symbolises a shift in what it means to be a filmmaker in the creator economy. In his own words, his work guides the generation of bedroom filmmakers. In this episode, Danny reveals his inspirations, creative process and how he builds skill and reputation as a fi...
Jul 12, 2023•33 min•Ep. 33
Moyo J Ajibade, known online as @YourBoyMoyo, is TikTok's favourite funny guy. 3 years ago, Moyo dropped a video on TikTok where he hilariously recounted why he wouldn't be caught dead swimming in the open ocean. That 50 second clip reached millions, shot up his follower count and launched his online career. In this episode, Moyo sits down with Jordan to reveal the path to becoming the creator he is today. Expect candid insights about Moyo's intentional approach to managing money, burnout and in...
Jul 05, 2023•41 min•Ep. 32
Summer Fox built an audience on TikTok of 500k+ strong with her hilarious storytimes, relatable relationship content, and spontaneous lifestyle. While getting fired would be a life crisis for most people, for Summer, it was an opportunity to seize. In this episode, she recounts leaving her job, meeting her boyfriend, and documenting their travels around the world on TikTok. We get an inside look at their relationship, discover where her career stands now, and learn about her plans for the future...
Jun 28, 2023•45 min•Ep. 31
Viewture CEO, David Page, joins Jordan on this episode of UNBOXED. David is passionate about connecting creators with financial opportunities backed by data. Here, he talks about the opportunities he can spot for creators at the moment, how they connect the traditional finance world to the creator world, and what creators can learn from the previous deals Viewture have made. 1:08 – 3:45 What is Viewture, and how it started 3:45 – 5:31 Common problems and opportunities for creators 5:31 – 7:18 Co...
Jun 21, 2023•22 min•Ep. 30
Maddie Grace Jepson creates comedic content based on everyday relatable moments. She began her journey as many TikTok creators did, during one of the pandemic’s lockdowns. Maddie’s superpower is her theatrical training, during which she developed her abilities to perform and create improv comedy scenes. In this episode, Maddie shares her thoughts on her success and the realities of being a creator when you are a sensitive individual. She provides insight into the building blocks that have shaped...
Jun 14, 2023•46 min•Ep. 29
Leo Mandella aka Gully Guy Leo started his career as a fashion creator at just 13 years old, turning up to Supreme drops every Thursday to take photos in the latest hyped clothing. In this episode, Leo reflects on what rapid success felt like at such a young age and working with some of the biggest fashion brands around the world. He also shares his views on how social platforms operate today, and where he would begin if he were to start all over again. 00:44 - 04:49 Where Leo's journey began 04...
Jun 07, 2023•41 min•Ep. 28
Saffron Barker started uploading to YouTube at 15-years-old and it didn’t take long for her to capture the attention of viewers. Ever since, she has consistently uploaded weekly vlogs that provide an intimate glimpse into her family's life. In this episode, Saffron opens up about a time when it all became too much and the impact it had on her loved ones. She explains how she adapted to find a healthier balance, and created a way of working that has allowed her to stay consistent and reach the le...
May 31, 2023•51 min•Ep. 27
Co-founded by friends Kesang Ball & Sam Blenkinsopp, Trippin is an independent community of diverse voices connecting people and cultures from all over the world. The platform, which started out as a Facebook group, offers travel guides, tools, local tips and travel tricks, and provides a deeper cultural understanding of unique destinations. In this episode, Kesang & Sam offer valuable insights on collaborating with local content creators, cultivating and shaping communities, identifying...
May 22, 2023•27 min•Ep. 26
Lucy Mountain, a fitness and health creator, transitioned from food recommendations to anti-diet culture content. She now identifies as a "recovered diet culture victim" and recently launched Nobs, a beginner-friendly fitness app. As the Founder, Lucy is redefining her role and shaping the company to align with her personal aspirations. Lucy offers insights in longevity in a crowded market, and how she believes building out your own brands should be a priority for all creators. 00:00 - 03:03 How...
May 17, 2023•37 min•Ep. 25
Woody & Kleiny are creators who you'd class as OG’s in the YouTube space. They have been creating content for over 10 years and during this decade, they've refined and developed tried and tested strategies that have optimised their content — allowing them to reach over 10.3 billion views in 2022 alone. Jordan unpicks the inner workings of their productions and the blueprints of their high performing videos as they share why they think their content has done so well. Before anything else thou...
May 10, 2023•31 min•Ep. 24
With over 4 million subscribers, Calfreezy has made a name for himself with entertaining and outrageous content, but in this candid conversation, he reveals why he doesn't view his channel as a success and what his ambitions are for the future. As a co-founder of The Fellas Studio, which has produced hit shows such as Saving Grace, The Club, The Fellas, Not My Bagg, and more, Calfreezy offers an inside look at the strategy behind the success of their podcasts. From understanding their audience t...
May 03, 2023•28 min•Ep. 23
Joining from Salt Lake City is London Lazerson – a creator whose not afraid of setting himself up for an epic challenge. London's content has ranged from extreme sports to comedy and after 10 years in the game, he now has over 9.5m followers on TikTok and created commercials for huge brands such as Tesla. In this episode, we discover the moment that made London's career, the three pillars he sticks to when creating content and why he uses his platform to fulfil people's dreams. 00.00 - 01:31 - E...
Apr 26, 2023•24 min•Ep. 22
Joe Sugg found fame after his sister, Zoe Sugg, known as Zoella, convinced him to start uploading videos to YouTube. He quickly built a community by posting content such as Q&A's, pranks and challenges and became a core member of the massive 'Brit Crew' moment in 2014. In this episode, Joe reflects on why collaborating with YouTubers was so important to his success and urges emerging creators today to do the same. He also delves into how Strictly changed his life, what his parents really mak...
Apr 19, 2023•24 min•Ep. 21
Jimmy is a former special advisor to the Prime Minister, and worked at No. 10 advising the government on business, entrepreneurship and what the future of our economy could look like. In this episode we delve into Jimmy's journey into the creator industry, transitioning from politics to podcasting. He provides insights into the political landscape of the creator industry, what his role in goverment was like and how he attempted to connect Westminster to the creator economy. 00:00 - 03:14 What hi...
Apr 12, 2023•20 min•Ep. 20
In this special episode of Unboxed, we’re joined by stateside guest, Caleb Simpson from the ‘How Much Rent Do You Pay’ TikTok series. Dialling in from his apartment in New York, Caleb talks about his ‘MTV Cribs meets Humans of New York’ style of content. Earning around 40K a month, Caleb discusses his team, his strategy for promotion, how he perfects his edits and why he believes his content resonates to his 10M following. This episode makes for an exciting BTS insight to one of the US’s biggest...
Mar 29, 2023•24 min•Ep. 19
Henrie is a creator who wears many hats: a presenter for some of the biggest brands including Spotify and KISS, a founder of production company HTK Productions, and a creator that uploads content raging from laugh out loud funny to serious and emotive. Her online portfolio tells a story of exploration and experimentation, and in this episode of UNBOXED, Jordan examines the journey and skills Henrie had to develop to become a credible presenter and a consistent creator. 0:30 - 2:39 - The moment H...
Mar 22, 2023•21 min•Ep. 18
This week, founders of luxury clothing brand Picante, Jude and Saam, join Jordan to talk about the evolution of their clothing brand. Having a social-native approach to fashion, the pair discuss their origin story: from meme page, to merch to luxury product - they have a hugely successful product launched and promoted by creators. From coworkers at Burberry to now co-founders of two years, some of their social campaigns include the viral 'Class of 2022' which saw them collaborate with influencer...
Mar 15, 2023•22 min•Ep. 17
This week’s guests are podcast hosts and TikTok creators: Max Baledge and George Clarke. In the episode, the pair talk about why their venture into long form content was vital for their careers and why having different types of content has been so pivotal to their success together. Max discusses his journey from working at L’Oréal as an intern to being on an influencer campaign with the brand a few years later, whilst George states how he transitioned from sports science at university to million...
Mar 08, 2023•27 min•Ep. 16
In this special episode of Unboxed Jordan sits down with the two of Komi's founders: Lewis and Ben to hear about their evolution story with the platform. Komi’s offering is simple: the link-in-bio 2.0 which acts as a one-stop-shop for followers to engage with all aspects of their creators output. After building the platform and onboarding over 2B viewers to Komi, Jordan asks Lewis and Ben about their journey as founders, and what they’ve in turn learnt about the creator economy. Hear about the s...
Mar 06, 2023•15 min•Ep. 15
Toni Tone is one of the internet’s big sisters, best friends and for some, the best reality check around! Across her online career, she’s provided relationship commentary to her loyal following on Twitter and Instagram, and in this week’s episode of Unboxed, Jordan delves into where this foundation of helping empower people came from. We learn about her early life and relationships, her emergence from online commentator to bestselling author, but importantly - her take on the black female creato...
Mar 01, 2023•35 min•Ep. 14
Twins and TikTok content creators: Max and Harvey join Jordan on this episode of UNBOXED. Finding fame in their early teens on social media, has meant the twins have a unique perspective in how the landscape has changed over the years, and how it's impacted them as child stars. As actors in the West End, musicians via musical.ly and now content creators on TikTok we hear how the last five years have shaped them as people and artists, and how working together has made them even stronger. Hear abo...
Feb 22, 2023•28 min•Ep. 13
Capital Radio presenter, personality and content creator Niall Gray, knows a thing or two about going viral. Speaking with Jordan on this week’s episode of Unboxed, Niall discusses his content career to date and where he finds inspiration for his videos. From his 'Greatest Car Show Ever' series, 'Thoughts At The Pub' or 'Every School DJ' videos, Niall has found his niche in translating relatable cringeworthy moments into hilarious sketch scenes. Hear him discuss working with friends, how he land...
Feb 15, 2023•21 min•Ep. 12
For the past 15 years, Sunil has built an incredible career holding senior titles at tech giants such as Twitter, Instagram and also COO at James Grant, now known as YMU. Sunil has worked closely with creators during his roles, and has always understood the intricate details of the major apps demands and needs. Sunil joins Jordan to discuss the struggles Instagram is facing and why TikTok is making every platform work for their space in the market. He offers his advice as to where he believe cre...
Feb 08, 2023•33 min•Ep. 11
Poet is a creator who has pioneered many paths in his career, from football content to music videos and hosting podcasts, he’s always pushed the boundaries and set trends. He sits down with Jordan to open up about the highs and lows of his journey and how his personal values have taken him to the place he's at today. Poet shares his tips for developing new ideas, how to stay consistent and the importance of having your own world outside of the creator space. Topics discussed in this episode 00:0...
Feb 01, 2023•27 min•Ep. 10
YouTube legend Patricia Bright has built an impressive career over the last eleven years and why creating new eras for yourself is vital for long-term success. She joins Jordan on UNBOXED to reveal how she’s continually developed her career and kept it interesting for herself and her audience. Patricia shares the lessons she’s had to face when looking for good management, and what creators need to look out for when finding a good fit. Topics discussed in this episode: 01:30 - 05:00 - How Patrici...
Jan 25, 2023•29 min•Ep. 9
YouTuber and fashion creator Mariam Musa joins Jordan on UNBOXED to speak on her truths as a creator. Mariam speaks on the value of collaboration, how important it is for up-and-coming creators, and how she’s benefited from it in her career. Mariam is in the fashion world, which can be one of the most competitive and difficult spaces within the industry. She opens up and shares her own personal experiences around unfairness that she’s witnessed firsthand. Topics discussed in this episode 01:33 -...
Jan 18, 2023•36 min•Ep. 8
