Hey, I'm Jordan, and I’m the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth. In this episode, I'll be unboxing the Sidemen’s cereal brand BEST, and how (I think) it’s been able to succeed at scale early on. Got questions? Want to share your thoughts? Please drop...
Mar 28, 2024•15 min•Ep. 67
Hey, I'm Jordan, and I’m the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth. In this episode, I'll be unboxing the story behind why TikTok may be banned and cover what that ban will mean for you as a creator. Timestamps: 0:00 - Why is TikTok going? 3:50 - Why yo...
Mar 20, 2024•12 min•Ep. 66
Hey, I'm Jordan, and I’m the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth. In this episode, we'll cover the following: How Amelia Dimoldenberg is taking over the world Lessons learned from Luke Littler Why TikTok might be banned in the US 1:06 - Amelia takes t...
Mar 13, 2024•12 min•Ep. 65
Hey, I'm Jordan, and I’m the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth. In this episode, we'll cover the following: 1. Raye proves independence in music, showing labels aren't necessary. 2. Eddie Abbew emphasizes consistency as key to success. 3. The Sideme...
Mar 06, 2024•15 min•Ep. 64
Hey, I'm Jordan, and I’m the manager of the Sidemen. Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth. In this episode, we'll cover the following: 1. How Kai Cenat proves the audience is more powerful than cash 2. How Shane Gillis is changing cancel culture 3. How you can build an audien...
Feb 28, 2024•16 min•Ep. 63
Hello, I'm Jordan Schwarzenberg, manager of the Sidemen and Co-Founder of Arcade Media. Welcome to Unboxed. In this series, I'll do my best to act as your manager, aiming to help you navigate your career and online journey. In this episode, we'll cover: 1. Why Sneako has been outcast by the streaming community 2. What it means for the Sidemen to reach number one on Netflix 3. How Mark Zuckerberg demonstrates that you can't buy a personal brand Time Stamps: 0:00 - Intro 0:55 - Sneako Exiled from ...
Feb 21, 2024•19 min•Ep. 62
This season, we're shaking things up. Our format is changing, and we’re looking to become your go to resource for everything you need as an aspiring personality brand. We're diving into topical stories, to unbox the biggest moments in the world of talent, all from my POV as a professional manager. My aim is to share my expertise openly with you guys, and help as many people as I can to build careers with longevity. Time Stamps: 0:00 - Unboxed is back 0:30 - Usher at the Super Bowl 4:10 - Kai Cen...
Feb 14, 2024•17 min•Ep. 61
This week on Unboxed, we are joined by the incredible Hannah Holland, founder of HLD Talent and manager of stars like Tennessee, GKBarry and many others. Don't miss this inside look at Hannah's innovative approach in the entertainment industry. In this episode, Hannah reveals: - What women creators should be doing to thrive in the industry - Why women often get paid more than men in the industry - The importance of management - What it's like working with GKBarry Time stamps: 0:00 - Intro 0:45 -...
Jan 31, 2024•33 min•Ep. 60
This week on Unboxed, we welcome the exceptionally talented Ben Doyle, known as RVBBERDUCK. He's not only a creative film director but also the co-founder of AfterParty Studios. Remarkably, he made a feature film about KSI at the age of 21. In this episode, Ben reveals: - How he got courage to make a feature film for KSI at 21 - How he makes campaigns for the likes of Sky and NOTWOWAYS - How he founded AfterParty Studios with Callux - His atypical film education Time stamps: 0:00 - Intro 0:49 - ...
Jan 24, 2024•1 hr•Ep. 59
This week on Unboxed, we are joined by Henry Ajder, an expert deepfake and Gen AI advisor for some of the biggest companies in the world. In this episode, Henry reveals: Why deepfake technology is more dangerous than you think How to prepare for the future of AI Methods you can implement now to protect your future job from AI The tools you should be keeping an eye on Time stamps: 0:00 - Intro 0:55 - Goodbye interns. Hello AI 4:15 - Education vs AI models 7:00 - Are we forgetting to think? 14:40 ...
Jan 17, 2024•49 min•Ep. 58
This week on Unboxed, we are joined by Grace Andrews, the Marketing Director for Steven Bartlett's personal brand and podcast, Diary of a CEO. In this episode, Grace reveals: Why 50% of the DOAC's guests cry The tools the DOAC team uses to stand out The secret to creating good content The most common mistakes marketers make on social media The importance of social proofing yourself Time stamps: 0:00 - Intro 1:00 - How Grace Started at DOAC? 2:30 - Story of DOAC 3:55 - Biggest Mistakes? 9:55 - Ho...
Jan 10, 2024•58 min•Ep. 57
This week on Unboxed, we are joined by Sam Uwins (Your favourite Creator's accountant) for part 2 of our 3-part series. In this episode you'll learn: - Whether you should rent or buy? - Where is best to be a digital nomad? - Is the cost of university still worth it? - The best paying skills of the coming decade This insightful series is brought to you by Starbox Accountants, your ally in navigating the financial landscape. Discover more at Starbox Accountancy Time Stamps: 0:00 - Trailer 0:45 - H...
Dec 20, 2023•27 min•Ep. 56
This week on Unboxed, we are joined by Kimberley Wilson the clinical psychologist, nutritionist and author of 'How the Food We Eat is Fuelling Our Mental Health Crisis'. In this episode you'll learn: - How you can increase your IQ by 15 points - The effects of coffee intake - How to get past brain fog - The diet you need to be the most productive you can be Time Stamps: 0:00 - Trailer Introduction 0:46 - Impact of Food on Health and Brain: How Nutrition Slows Brain Ageing 3:06 - Key Nutrition Fa...
Dec 13, 2023•1 hr•Ep. 55
This week, we take Unboxed to Max Fosh's kitchen! We hope you enjoy this follow-up interview. Thank you, Max, for letting us use your house, and a big thank you to the rest of the team for making this happen. Find Max: IG Twitter Follow me on: IG Twitter LinkedIn TikTok Sign up for my newsletter for a weekly dose of inspiration every Friday — here Brought to you by Arcade Media, in collaboration with Listen....
Dec 06, 2023•10 min•Ep. 54
This week on Unboxed, we are joined by Sam Uwins (Your favorite creator's accountant) for part 2 of our 3-part series. In this episode you'll learn: - How to manage your money as a business - Why working a 4-day week might be financially smarter - About hidden tax traps - What you need to do to get ready for the new tax year This insightful series is brought to you by Starbox Accountants, your ally in navigating the financial landscape. Discover more at Starbox Accountancy Don't miss this indisp...
Nov 29, 2023•21 min•Ep. 53
Hayden Hillier-Smith is the former editor to Logan Paul and Mr Beast. In this episode Hayden gives us the full master class on how to become a millionaire YouTube editor. He reveals: - How to become the top 1% of editors - How much money a YouTube editor can make - How important film school is - What's it like working for Logan Paul and Mr Beast - How to deal with difficult managers/clients I really hope you got as much form this conversation as I did! Time Stamps: 0:00- Trailer 0:41 - Is it sti...
Nov 22, 2023•1 hr 5 min•Ep. 52
This week on Unboxed, as we dive into the world of youth culture with Cora Deleany, founder of EYC Ltd. Cora, a visionary in brand consultancy, launched her agency in 2019. Her company EYC Ltd is known for its diverse clientele, including luxury giants like Gucci, Louis Vuitton, and Fendi, alongside influential musicians and content creators such as Aitch and Lola Clark. In this episode we explore the strategies behind her success in creative consultancy, event planning, and connecting next-gene...
Nov 15, 2023•30 min•Ep. 51
This week on Unboxed, join Sam for the first instalment of a thrilling three-part series exploring the origins of arcade gaming and its profound influence on the creator economy. Dive into the monetization strategies of top content groups like the Sidemen, and gain practical tips for financial success as a creator. Sam sheds light on talent management, offering guidance for assembling a team that supports lasting achievement. This insightful series is brought to you by Starbox Accountants, your ...
Nov 08, 2023•36 min•Ep. 50
This week on Unboxed we have thet 20-year-old entrepreneur Callum Carver, the founder of Project Kaizen and one of the discoverers of Social Media Influencer Pooling (SMIP). In this episode Callum shares his journey of learning from past failures to generating £100,000 in revenue in just six weeks. Callum's Instagram: @itscallumcarver 0:40 - Who is Callum 3:40 - Freelancing 5:30 - Discovering SMIP 10:10 - Psychology of managing £100,00+ at 19 ‘ 12:43 - Why you need to skill stack to make money 1...
Nov 01, 2023•35 min•Ep. 49
This week on Unboxed, we're excited to host 19-year-old Fred Talks Fighting, the viral sensation who's secured some of this year's biggest boxing and celebrity interviews, including KSI, Logan Paul, Andrew Schwarz, and more. In this episode, we delve into the world of YouTuber boxing and talk about the power have for achieving success. Time Stamps: 0:00 - Trailer 0:48 - Fred Talks Fighting 2:23 - Meeting Logan & KSI 4:20 - KSI Fight Reaction 5:10 - Dillon Dannis Street Fight 6:50 - Gratitude...
Oct 25, 2023•20 min•Ep. 48
Welcome to Unboxed! In this episode, we're joined by Timo Armoo, who founded and sold Fantbytes by the age of 27. He's now a creator helping people become better entrepreneurs & business owners. In this episode we discuss why passion isn't vital, Gen Z's entrepreneurial challenges, and the importance of emulating others. Share your thoughts and enjoy the episode! 0:00 - Intro 0:44 - Timo Armoo 2:45 - What does it feel like to sell a company? 4:40 - Importance of getting your first win 7:14 -...
Oct 18, 2023•45 min•Ep. 47
This week on Unboxed Jordan sits with Simon Squibb, the dynamic entrepreneur behind Helpbnk a platform to bring people's dreams to life, empowering them with capital, building a supportive community, and amplifying their ideas through social exposure. In this episode, Simon and Jordan discuss the significance of finding one's purpose, the drawbacks of conventional university education, and the intricacies of credit, mortgage, and higher education systems. Enjoy. 0:00 - Trailer 0:40 - Simon's dre...
Oct 11, 2023•44 min•Ep. 46
A conversation with Jay on life since Zac & Jay, his plans for the future, and the ins and outs of how YouTube really work. 0:00 - Trailer 0:42 - The Zac & Jay Show 3:30 - Business attempts after quitting YouTube 7:44 - Finding consultancy 10:03 - How to secure a $10,000 pitch 12:33 - Theories of persuasion 14:03 - Codie Sanchez - Energy efficiency 16:58 - Trusting your subconscious mind 18:49 - Codie Sanchez - Perfect example of how to make money online 21:00 - Why being a content creat...
Oct 04, 2023•37 min•Ep. 45
Victor Bengtsson is Head of Content of globally-renowned content creators the Sidemen. He’s also a friend and a colleague. Here, we dig deep into what it’s like working behind the scenes with Ethan, Harry, JJ, Josh, Simon, Tobi and Vik. You can sign up for my newsletter — a weekly hit of inspiration every Friday — here . Follow… IG Twitter LinkedIn TikTok An Arcade Media production, with Listen....
Sep 27, 2023•46 min•Ep. 44
Dan Murray-Serter is one of the most exciting entrepreneurs in the UK today. He’s also an expert in nutrition, diet and the gut-brain link - and how tweaking these parts of life can lead to life-changing results. 0:00 - 0:20 intro 0:20 - 2:58 Dan’s story 2:58 - 4:53 Entrepreneurialism 4:53 - 9:23 Modern entrepreneurship + IP 9:23 - 12:27 Brand value and consistency 12:27 - 23:05 Dan’s health story with Heights 23:05 - 25:58 Diet + Nutrition 25:58 - 28:53 Nutrition as a mindset 28:53 - 34:01 The ...
Sep 20, 2023•1 hr 4 min•Ep. 43
Simon Gunning is CEO of the Campaign Against Living Miserably — and a renowned expert on mental health. We cover everything from suicide as a cultural disaster to the power of community and The Sidemen in getting people to talk. I’ve just launched a weekly newsletter to help round off your week with inspiration. For snippets of insight every Friday, head here: https://www.jordanschwarz.com/one-last-thing 0:00 - 1:20 Intro 1:20 - 4:03 The prevalence of suicide 4:03 - 7:12 The baton of shame 7:12 ...
Sep 13, 2023•36 min•Ep. 42
Nikki Lilly’s story of resilience is one of the most moving I’ve come across. This is a content creator at the top of her game — and with personal reflections to rival someone twice her age. 0:00 - 1:12 Intro 1:12 - 4:18 Nikki’s origin story 4:18 - 9:33 Life with AVM 9:33 - 11:51 Time at school 11:51 - 18:33 Life with a chronic illness 18:33 - 24:05 Family and treatment 24:05 - 28:10 Starting on Youtube 28:10 - 32:26 Prejudice and maturity 32:26 - 37:27 Growing opportunities 37:27 - 42:17 Attend...
Sep 06, 2023•53 min•Ep. 41
Josh and Archie have created some of the most culturally significant YouTube content of the past decade. Always hilarious and often political, the cornerstone of their success flows from one principle: taking big — but calculated — risks. Here’s how they’ve built out an audience that includes politicians, millions of fans, and Stormzy. 0:00 - 1:07 Intro MPB 1:07 - 1:48 1:48 - 5:22 Starting out and joining forces 5:22 - 7:53 Initial success 7:53 - 11:21 Dabbling in TV 11:21 - 14:38 Blowing up on ...
Aug 30, 2023•40 min•Ep. 40
Callux is one of his generation’s greatest YouTubers. Growing up on a council estate, he has transformed his life through content — and perfectionism. Here’s how he’s done it, and his incredible plans for the future 🚀 0:00 - 0:48 Coming up 0:48 - 2:15 UNBOXED 2.0 & MPB 2:15 - 7:22 Callux’s beginnings 7:22 - 9:03 Expanding his network and AfterParty 9:03 - 11:55 Launching notwoways and first pitches 11:55 - 14:10 ADHD and business ideation 14:10 - 18:39 Manifesting the nowtoways vision 18:39...
Aug 23, 2023•1 hr 16 min•Ep. 39
Anastasia Kingsnorth started producing toy review videos at just 11 years old. Ten or so years later, she's an international influencer with millions of followers across all platforms and one theme keeps coming up again and again: consistency… 0:00 - Intro 1:51 - How it all started 4:06 - Growing up in content 8:02 - Turning creating into a business 12:05 - The power of consistency 15:56 - Friends, hate and TikTok 25:06 - Strategies for consistency (and conspiracies!) 29:19 - Anastasia’s purpose...
Aug 16, 2023•56 min•Ep. 38
