How to Buy High Quality Leads

James Dooley: So if I’m a business looking to buy the highest-quality leads possible for around £15 cost per acquisition, what would you recommend? Kasra Dash: If you’re looking to buy high-quality leads, first of all—high five to you. If you’re searching for buy high-quality leads, it means you’re not chasing the cheapest pay-per-lead strategies. A lot of people obsess over “how much per lead,” when they should be asking “how much per acquisition.” I’d rather buy fewer, higher-quality leads that convert so my team doesn’t waste time on low-quality inquiries. High-quality leads are where you make money—you can spend longer on each inquiry, convert them, and make more profit. So when it comes to high-quality leads, what strategies would you use? Are lead generation companies the best source? What would you do if I came to you today and said, “I want high-quality leads”—what’s your go-to platform or approach? James Dooley: Yes, there are a variety of ways to generate leads. You’ve got SEO for your own website. You’ve got social media like Facebook and Instagram. You’ve got the local map pack—what people call the Google Business Profile—so you show up when someone searches something like “plumbers near me.” Then you’ve got different platforms: Bark, Yellow Pages, Checkatrade, TrustATrader, and of course, FatRank. What I’d do is look at the KPIs. If I’m spending, say, £6,000 a month on SEO, £5,000 on PPC, and a couple thousand on Meta ads, I want to know: What are the KPIs? How much am I spending vs. how much I’m getting back? Am I even generating ROI? A lot of companies just blindly spend without tracking. Kasra Dash: So if you’re a business owner looking to buy high-quality leads, head over to FatRank.com. We offer a lead generation service that guarantees a return on investment for UK companies. Ideally you need to work nationwide, but we can work with some local businesses too. Because we run a performance-based or commission-based lead generation model, we’re only interested in driving the highest-quality leads straight to your inbox.