Are You Making These Common Lead Generation Mistakes for Aluminium Windows?

Kasra Dash: If you're a brick and stone cleaning company and you want a consistent flow of enquiries, this video is for you. James and I have worked with many brick and stone cleaning companies across the UK, so we know what works from a marketing perspective and what doesn’t. In this video, we break down the strategies to avoid and the ones to double down on. James, take it away. James Dooley: The first step for growth is your Google Business Profile. If you already have one, reach out to your existing clients and get as many five-star reviews as possible. It’s one of the best ways to generate more leads. Upload photos, post regularly, and build citations. That’s the first step I’d focus on for local lead generation. Kasra Dash: Step two is strengthening your Google Business Profile by creating dedicated service pages on your website. Make sure each page is SEO-optimised and focused on a specific service. This helps your pages rank individually and increases the chance of your profile appearing for related keywords. It indirectly boosts enquiries as well. James Dooley: If you want more local leads, another option is PPC—pay-per-click advertising on Google or Bing. You target bottom-of-funnel keywords. The challenge is choosing a good PPC agency because there’s click fraud and you need a solid negative keyword list. PPC works, but in the wrong hands it wastes money. Still, it’s a strong channel for local leads. Kasra Dash: Then there are Meta ads—Facebook and Instagram. When people scroll, they see your ad. You can use Facebook lead forms, which keep users on Facebook, but lead quality is often lower unless you add qualifying questions. You can also run conversion ads to your website. Both options can work depending on your goals. James Dooley: You can also grow through organic social media: posting consistently on Facebook, Twitter, YouTube, Pinterest, Instagram, Reddit, and Quora. If people ask questions and you answer them, you can generate leads that way too. Kasra Dash: Organic social is a volume game. You need consistent uploads—daily or weekly. For example, five videos per week. Platforms like YouTube and Twitter reward that frequency. James Dooley: What about AI agents? Can businesses work with someone who knows how to automate and schedule posts using tools like NATN? How do you see AI helping with lead generation? Kasra Dash: You can absolutely use AI agents to crop videos and auto-publish across multiple platforms. But you should also focus on AI search. More people now search through ChatGPT, Gemini, Claude, and Groq. If your brand doesn’t appear in those discovery engines, you’ll miss out on enquiries. Companies need to prioritise that. James Dooley: If you want local business leads, you should also consider tradespeople websites: Checkatrade, Bark, Builder Builder, TrustATrader, and Rated People. They can generate local enquiries. Track KPIs like cost per lead, cost per acquisition, and ROI. In the description, we compare many of these platforms with FatRank. Kasra Dash: For lead generation companies, do your due diligence. Make sure they have experience generating leads in your industry. Have a strategy call to talk about your budget and how many leads you need. Understand whether the leads are exclusive or shared. Shared leads often turn into a race to the lowest price. Know what you're paying for before committing. James Dooley: If you want more local leads, head to FatRank.com. We offer commission-based lead generation. You only pay a finder’s fee on converted jobs—nothing upfront and nothing per lead. Check if you qualify. Kasra, what’s your view on inbound versus outbound lead generation? Kasra Dash: I always prefer inbound. Conversion rates are much higher. The last statistic I saw showed around 16.1% conversion for inbound leads versus 1.4% for outbound. James Dooley: That’s around 12 times higher. Outbound—cold calling, cold email, LinkedIn outreach—requires a lot of volume and often more staff. People think it’s free, but you still pay for software, tools, and sales teams. I agree— inbound is better. What about real-time leads? Are they important? Kasra Dash: Very important. Real-time leads convert about 63% higher. Responding within under a minute dramatically increases conversions. We used to think five minutes was fast, but under a minute is significantly better. It could be a quick call or even an email thanking them for the enquiry and asking for more information. James Dooley: Not every business needs to respond within a minute, but many fall short. Some owners go on holiday for days and don’t answer enquiries. These issues matter when we partner with companies. But if you want consistent, high-quality leads, fill out the form on FatRank and the team will tell you if you’re the right fit.