Two Marketing Moms - podcast cover

Two Marketing Moms

Kelly Callahan-Poe & Julia McDowellwww.buzzsprout.com
You are not alone! Navigate the jungle gym of marketing and advertising career advancement with two pros (and moms) that have decades of work + life strategy to share. With hosts Kelly Callahan-Poe and Julia McDowell.
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Episodes

Episode 54: Marketing YOU: Selling Your Internship Story

Marketing YOU: Selling Your Internship Story dives into how to turn your internship into career gold. Co-hosted by Imogen Stephens, we explore the real value of internships and how to translate your experience into a strong personal brand, standout resume, and confident LinkedIn presence.

Aug 10, 202525 minSeason 1Ep. 54

Episode 53: The ROI of Moms in the Workplace

In this episode, The ROI of Moms in the Workplace, author Heather Lane Powers (The Power Lane) explains why retaining moms at work is an economic imperative. We explore how outdated systems, rigid policies, and lack of childcare push moms out of specific workplaces—not the workforce itself. With compelling data and a $1.5 trillion opportunity at stake, Heather introduces the REVS framework and five levers for driving measurable change. Listeners will gain practical tools, policy insights, and a ...

Apr 14, 202529 minSeason 1Ep. 53

Episode 52: Professionalism for Interns

In this podcast with special guest Amos Gelb, you'll learn how to navigate the workplace with confidence by mastering the key elements of professionalism for those new to the workforce. We'll explore the vital connection between professionalism and hard and soft skills, showing how technical expertise is amplified by strong interpersonal abilities like teamwork, accountability, and emotional intelligence. Whether you're an intern or early in your career, this episode offers actionable insights t...

Jan 12, 202547 min

Episode 51: Find Your Funny with Marta Ravin

Learn how to unlock your productivity and creativity through meaningful connection and humor with award-winning showrunner, executive producer, and comedian Marta Ravin. Marta helps next-generation leaders find the secret sauce to leadership by embracing authentic leadership with a sense of humor.

Oct 03, 202426 min

Episode 50: Writing Your Way Ahead in Advertising with Thomas Kemeny

Thomas Kemeny shares his journey as a copywriter and author of the book Junior: Writing Your Way Ahead in Advertising . Thomas provides tips on writing, presenting, and pitching, and explains why juniors are the lifeblood of an advertising agency.

Aug 30, 202432 minSeason 1Ep. 50

Episode 49: Journaling

In this episode, Karen F. Geiger, author of Storied Life Journal: Ancient Wisdom for Modern Living shares how journaling helps you design a life with more stories. Karen will cover the benefits of journaling as a regular practice and demystify the difficulty of journaling with helpful techniques and prompts to help you connect to the page and tell your own story.

Aug 01, 202436 minSeason 1Ep. 49

Episode 48: The Life Brief with Bonnie Wan

In this episode, Bonnie Wan shares her journey as an advertising brand strategist and author of the book The Life Brief: A Playbook for No-Regrets Living. Modeled after the ad agency creative brief, the life brief is a playbook that will help readers unlock clarity in a part of life that matters most. You will learn Bonnie’s three-step practice with specific exercises to make your life brief a reality.

Jul 07, 202444 minSeason 1Ep. 48

Episode 47: Inclusify with Special Guest Dr. Stefanie Johnson

In this episode , Dr. Stefanie K. Johnson, PHD talks to us about her Wall Street Journal Bestseller Inclusify: The Power of Uniqueness and Belonging to Build Innovative Teams. You will learn the most transformative leadership skills of tomorrow, how to build stronger relationships with your team, practical strategies to become an Inclusifyer, and how Inclusifying is the key to innovation, growth, and success.

Jun 10, 202435 minSeason 1Ep. 47

Episode 46: Storytelling

In this episode , Amy Saidman from Story District teaches us about storytelling. You will learn the biggest challenges facing storytellers, how to address them, the key elements of a good story, and tips to improve your storytelling skills.

Apr 15, 202429 minSeason 1Ep. 46

Episode 45: Tips for Middle Managers

Middle managers play a crucial role in organizations bridging the gap between top-level management and front-line employees. But it takes the right combination of skills, visibility, and strategic networking to help middle managers get noticed. Listen to host Kelly Callahan-Poe and special guest Carli Sidoti from Buttoned Up Consulting talk about the challenges of being a middle manager and learn tips to get noticed.

Mar 11, 202436 minSeason 1Ep. 45

Episode 44: How to Get Unstuck in Your Career

There are times when you feel stuck in your career and need a boost! Carli Sidoti, a brand and marketing strategist, talks about how she was able to get unstuck in her career with a big transition. Learn five ways to get unstuck in your career.

Feb 13, 202425 minSeason 1Ep. 44

Episode #43: How to Have Difficult Conversations

Colette Fortin, a divorce mediator turned business coach provides a framework for having difficult conversations that may change your perspective on how to view tough conversations. Learn the types of difficult conversations, different ways to view them, and how to get to the zone of yes using the model and continue the path forward.

Dec 14, 202321 minSeason 1Ep. 43

Episode 42: Surviving & Thriving After a Layoff

Layoffs are a fact of life if you work in marketing or advertising. Marketing leadership coach and consultant Elizabeth Coluby shares her personal experience and tips on how to survive and thrive after a layoff.

Oct 23, 202334 minSeason 1Ep. 42

Episode #41: 5 Ways to Sell Yourself: Entry-Level Interview Tips

In this episode, Kelly Callahan-Poe and Julia McDowell provide 5 entry-level interview tips for marketing and advertising jobs. Today employers take an average of 6-8 seconds to review a resume. While hard skills make up the majority of a resume, it’s the soft skills that make or break your ability to get hired. Learn the top 5 ways to sell yourself with a bonus 5 at the end of the episode.

Sep 13, 202332 minSeason 1Ep. 41

Motherhood + Ambition

In this podcast, Kelly Callahan-Poe chats with Sara Madera, a career coach for working moms about motherhood and ambition. They discuss the impact of kids on your career, tips for how to create success across work, life, and family, and why Sara has so many clients from the marketing/agency world.

Jul 22, 202333 minSeason 1Ep. 40

The Purpose Pursuit: An Empowering Career in Mission-Driven Marketing

In this episode, Kelly talks to Opeyemi Oluwole, Senior Vice President, Consumer Engagement at Teledoc Health and a Board Member at Stride. Opeyemi and Kelly discuss their mutual passion for mission-driven marketing and how marketers can be a force for good in the industry.

Jul 03, 202321 minSeason 1Ep. 39

Episode 38: Advocating for Advertising with Special Guest Cary Hatch

In this episode, Kelly talks to Cary Hatch, former CEO of MDB Communications about her 40-year passion as an advertising evangelist advocating for the power of communications to elevate the profile and stature of brands, causes, and organizations. Cary talks about her rise to become CEO and Owner of MDB Communications, provides her input on the state of the industry, and gives advice for women wanting to follow in her footsteps.

May 31, 202338 minSeason 1Ep. 38

Episode #37: LGBTQ+ Talent Mentorship & Support

Alan Brown the Founder and Chair of DNA, an LGBTQ+ and minority-owned advertising agency, highlights the Project 47 Pledge, a vehicle for advertising agency leadership to commit to mentoring LGBTQ+ talent to aid in career advancement. Alan talks about the challenges workers face in finding sympathetic mentors and provides strategies for employers and employees alike to foster a culture of inclusiveness for LGBTQ+ employees.

Apr 10, 202322 minSeason 1Ep. 37

Episode #36: Workplace Mental Health: Creating a Culture of Support with Taylor Adams & Khendra Lucas from Mental Health America

In this episode, Kelly interviews Taylor Adams & Khendra Lucas from Mental Health America on workplace mental health. Taylor and Khendra share Mental Health America stats on the state of the mental health crisis in America and how COVID-19 has impacted mental health in the workplace. They share strategies on how to support colleagues who may be struggling and provide resources on how employers can create a mentally healthy and supportive work environment.

Mar 06, 202336 minEp. 36

Episode 34: How to Create a Vision Board and Manifest the Life You Want with Special Guest Keri Shull

In this episode, Julia interviews her life-long friend Keri Shull, successful entrepreneur and founder of the Keri Shull Team, the top-selling real estate team in D.C., Maryland, and Virginia area, about the power of vision boarding. Keri gets into the details of how you can create a vision board, apply it to all aspects of your life including your career, and make it manifest your accomplishments.

May 10, 202239 minSeason 1Ep. 34

Marketing Words: Overused or Still Relevant?

In this episode, Julia & Kelly talk about the most overused words in marketing and vote on which words are still relevant and which ones need to go. All marketing professionals have words and phrases that grate on them from the marketing funnel and flywheel to integrated and multi-channel marketing to digital.

Apr 05, 202247 minSeason 1Ep. 32

Top 10 Authors for Marketers

In this episode, Kelly shares with Julia the story of her 2020 commitment to read a business book a week and shares her favorite authors, books, and quotes for inspiration.

Mar 22, 202247 minSeason 1Ep. 31

Agency or Client Side?

In their 30th episode, Kelly and Julia are tackling the age-old question for marketing and advertising professionals – what’s better, agency side or in-house? There are pros and cons for both sides, so join in on the conversation to figure out what’s your best next move.

Mar 09, 202247 minSeason 1Ep. 30

How to Optimize Your LinkedIn Profile with Special Guest Andrew Lawless

In this high energy episode, Julia & Kelly talk with Andrew Lawless, a certified High Performance Coach. Andrew guides us through the top five mistakes people make with their LinkedIn profile, the three guidelines to finding your niche, and the key information that should be highlighted in the ideal profile.

Feb 22, 202239 minSeason 1Ep. 29

How to Light Your Creative Spark with Special Guest Eva Day

In this episode, Kelly & Julia chat with agency Creative Director Eva Day to learn How to Light Your Creative Spark. As a 30-year advertising agency vet, Eva shares how she manifests ideas with her creative posse, a sense of humor, and some good deeds as sprinkles of inspiration.

Feb 08, 202241 minSeason 1Ep. 28

Productivity Hacks

In this episode, Julia & Kelly discuss the four categories that affect productivity; focus/clarity, organization, time management, and pace, and provide tips, tools, and hacks for each one.

Nov 16, 202136 minSeason 1Ep. 26

How to Manage Client & Agency Change

In this episode, Julia & Kelly discuss the 5 ingredients for success in a client-agency relationship and how to navigate change when you know it's inevitable. They also talk about what to do when you have been sent in to "right the ship."

Nov 02, 202135 minSeason 1Ep. 24
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