#48 - Amazon Terminology 101: Search Terms vs Keywords - ASINs vs Category Targets
Dec 15, 2020•18 min•Season 1Ep. 48
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Episode description
In this episode, Dustin and Kris, explain some different Amazon advertising terminology. It's important to know the difference between search terms and keywords, and ASIN targeting and category targeting. It is also important to understand these terms so that you know how a tool like Sellozo can automate the process of optimizing your advertising.
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