Turn Knowledge to Profit - podcast cover

Turn Knowledge to Profit

This is where entrepreneurs like you find the insights, ideas and tools they need to earn more, make a bigger impact and create the freedom to live the life others only dream about. Join your hosts Michael McCauley and Johnell McCauley, each week for conversations with successful entrepreneurs where they reveal their secrets, identify the key market trends, and share the success tips that you can use to grow your business, serve more clients and earn what you’re truly worth.
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Episodes

Turning Your Passion into a Business, The Best Price Points for Your Programs

Segment 1: Our Success Interview is with the founder of Fitness Design Solutions, Jennifer Cochran. Jennifer knows the effects of both serious injury and sidelining illness. Her business grew out of overcoming her own health challenges and her desire to help others do the same. We talk with Jen about how she turned her passion into a business. Segment 2: In our Business Builder Segment we talk about pricing your products and services. How do you know which price points are best for you and your ...

Sep 27, 201853 minEp. 118

Leaving the Corporate Life Behind, What the Most Successful Business Coaches Do

Segment 1: Our Success Interview is with Bernadette Joy. Have you ever thought that your only option was to go to college, work 45 years and wait until retirement to follow your dreams? Bernadette quit her job, started her own business, and never looked back. We talk with Bernadette about how you can do it too! Segment 2: In our Business Builder Segment we are talking about how the most successful coaches leverage their coaching into a range of products and services to serve clients at a variety...

Sep 20, 20181 hrEp. 117

Making Your Marketing Count, Strategies for Scaling Your Business

Segment 1: Our Success Interview is with the founder and president of Inspired Media Communications, Diane Dennis. Diane creates memorable brands along with messaging that makes an impression while educating your customers. Media exposure is especially important for start-up companies and solopreneurs, and Diane shares her secrets for getting the best media exposure on a limited budget. Segment 2: Our Business Builder Segment focuses on scaling your business. We tell you how to know when the tim...

Sep 13, 201851 minEp. 116

The Voice of Women in Business, The Importance of Having a Branded Process

Segment 1: Our Success Interview is with the founder and editor-in-chief of The Business Magazine for Women, Monica Antohi. Her magazine is THE voice for women in business and covers everything from business and technology to culture and lifestyle. Monica shares her strategies to help you gain clarity and purpose in your business and your life. Segment 2: Our Business Builder Segment focuses on why it’s so important to have your own branded process. We also give you tips for leveraging your proc...

Sep 06, 201854 minEp. 115

Getting the Most from Your Marketing, Selling from the Stage

Segment 1: Our Success Interview is with marketing expert and founder of Moxie Tonic Marketing, Natalie Gowen. Natalie believes that most businesses spend too much time and money on marketing, only to get lackluster results. It doesn’t have to be that way. Natalie talks with us about how you can create marketing that produces results. Segment 2: Our Business Builder Segment gives you some of the insider tips for selling from the stage, even when speaking at events that restrict sales.

Aug 30, 201848 minEp. 114

Being Present and Learning to Trust, Turning Your Book into a Money-Making Machine

Segment 1: In our first segment we talk with speaker, best-selling author and founder of Divine Navigation, Ronda Renee. Ronda is a passionate leader and innovator in guiding women to reach their true potential and attain their ultimate fulfillment. Segment 2: In our Business Builder Segment we’re talking about how you can monetize your book by quickly turning it into a course.

Aug 23, 201852 minEp. 113

How Your Vision Attracts Opportunity, Choosing the Best Media for Your e-Course

Segment 1: In our first segment we’re mixing it up a bit and talking with you about how your vision actually attracts opportunity. We are previewing our upcoming book, Turn Knowledge to Profit: The Six Secrets of Successful Speakers, Coaches and Authors , and “Vision Attracts Opportunity” is one of the secrets. We will give you our tips and strategies for both creating a vision for your business and then using that vision to help you focus on those opportunities that are important. Segment 2: In...

Aug 16, 201853 minEp. 112

Creating Brand Consistency, Repurposing Your Content

Segment 1: Our Success Interview is with creative branding expert, Tracy Frank. Tracy describes her company, Frank Haus Design, as a boutique brand management and marketing studio that focuses on small businesses and entrepreneurs. We talk with her about why she started her company and what it means to be a “boutique” business in today’s market. Segment 2: In our Business Builder Segment, we talk about how to repurpose your content so that it appeals to different audiences and sells at a variety...

Aug 08, 201847 minEp. 111

Leveraging Your Network, Identifying What Your Clients Want

Segment 1: In our first segment we’re talking with you about how networks create leverage for your business. We are previewing our new Amazon Best-Selling book, Turn Knowledge to Profit: The Six Secrets of Successful Speakers, Coaches and Authors , and “Networks Create Leverage” is one of the secrets. We will give you our tips and strategies for networking as well as give you some ideas for ways to leverage your network that you might not have though of. Segment 2: Our Business Builder Segment w...

Aug 02, 201851 minEp. 110

Creating Smart Success, Selecting the Best Media for Your Message

Segment 1: In our first segment we talk with the founder of Bright Outside the Box, Kricket Harrison. Kricket recognizes that many talented and innovative individuals don’t fit within traditional business practices and systems. Instead, she leverages the learning style of each individual to help them create success in their own way. Segment 2: Our Business Builder Segment we talk about how to determine which media is right for you and your business. There are so many ways of delivering your mess...

Jul 26, 201855 minEp. 109

Determining the Value of Your Worth, Importance of Having a Product Ladder

Segment 1: In our first segment we’re mixing it up a bit and talking with you about how to value your worth in the market. We are previewing our new best-selling book, Turn Knowledge to Profit: The Six Secrets of Successful Speakers, Coaches and Authors , and valuing your worth is one of the secrets. We will give you our tips and strategies for both determining what your worth is to your clients, and then how to value that worth. Segment 2: Our Business Builder Segment focuses on the importance ...

Jul 19, 201848 minEp. 108

Monetizing Your Passion, Creating Great Courses

Segment 1: In our first segment we’re mixing it up a bit and talking with you about how to monetize your passion. We are giving you a look into our new book, Turn Knowledge to Profit: The Six Secrets of Successful Speakers, Coaches and Authors , and monetizing your passion is one of the secrets. We will give you our tips and strategies for both finding your passion and then making money with it. Segment 2: Our Business Builder Segment focuses on what makes a great course stand out from all the o...

Jul 12, 201851 minEp. 107

Busting Through Roadblocks, Power of Stories

Segment 1: In our first segment we talk with leadership success coach and best selling author, Tracy Quinn. Through her company, Quinntessentials, Tracy has helped hundreds of people throughout the world reach their full potential and reach the next level in their success. We talk with Tracy about how entrepreneurs can create a larger vision of their success. Segment 2: In our Business Builder Segment we talk about using stories in your training and coaching to create connection with your client...

Jul 05, 201851 minEp. 106

Are you Building a Business or a Hobby?, Creating a Six-Figure Business

Segment 1: In our first segment we talk with fitness expert Danielle Livak ( www.DanielleLivak.com ). Danielle is the living embodiment of the idea that you can do whatever you set your mind to. Through her business, Be The Change,” she encourages her clients to take control of their lives and their health. We are talking with Daniel about what led her to fitness and how she has built a successful fitness business. Danielle is also the eWomenNetwork Managing Director in Nashville, Tennessee. Seg...

Jun 28, 201851 minEp. 105

Investing in You, Why Your Stage Intro is Critical

Segment 1: In our first segment we talk with the founder and CEO of RXER Communications, Anne Arvizu. Anne started her company to address a challenge for small and mid-size biotech companies, helping them create medical communication systems that ensure the right patients get the right drugs at the right time. She talks with us about her company, her mission and what she sees for the future. Segment 2: Our Business Builder Segment focuses on why your stage introduction is so important and how yo...

Jun 21, 201851 minEp. 104

Self Care for Business Success, How to Avoid Overwhelming Your Clients

Segment 1: Our Success Interview is with certified health and wellness coach, Camille Kennard. Through her business, Flourish Wellness, Camille helps people avoid chronic disease and illness by learning to nurture themselves as part of their everyday lifestyle – mind, body and soul. Segment 2: In our Business Builder Segment, we give you our strategy for focusing your products and services so you don’t overwhelm your clients with choices.

Jun 14, 201848 minEp. 103

Maximizing Your Marketing ROI, Leveraging Your Message

Segment 1: In our first segment we talk with the founder of Amy Matthews Integrated, Amy Matthews. Amy believes that business owners should leave their marketing in the hands of a trusted partner so they can be free to focus their attention on their clients. She gives us some tips that you can use to help your business stand out in a crowded market. Segment 2: Our Business Builder Segment focuses on ways that you can leverage your message to grow your business. With today’s technology, there are...

Jun 07, 201850 minEp. 102

Monetizing Your Passion, Creating Great Courses

Segment 1: In our first segment we’re mixing it up a bit and talking with you about how to monetize your passion. We are previewing our upcoming book, Turn Knowledge to Profit: The Six Secrets of Successful Speakers, Coaches and Authors , and monetizing your passion is one of the secrets. We will give you our tips and strategies for both finding your passion and then making money with it. Segment 2: Our Business Builder Segment focuses on what makes a great course stand out from all the others. ...

May 24, 201851 minEp. 101

How Mindset Generates Success, Leveraging Your Message

Segment 1: In our first segment we’re talking with you about how your mindset can generate success in your business and your life. We are previewing our upcoming book, Turn Knowledge to Profit: The Six Secrets of Successful Speakers, Coaches and Authors , and “Mindset Generates Success” is one of the secrets. Having a postivie mindset is arguably the most important characteristic of successful entrepreneurs. We talk about how you and your business will benefit from maintaining a positive mindset...

May 17, 201851 minEp. 100

How Persistence Drives Results, Creating Your Unique Branded System

Segment 1: In our first segment we’re mixing it up a bit and talking with you about how being persistent can impact your results. We are previewing our upcoming book, Turn Knowledge to Profit: The Six Secrets of Successful Speakers, Coaches and Authors , and “Persistence Drives Results” is one of the secrets. The most successful entrepreneurs are the ones who pursue their dream no matter what obstacles they face, and you can too! Segment 2: In our Business Builder Segment, we talk why creating a...

May 10, 201845 minEp. 99

Content that Creates Connection, Pricing for Your Business Success

Segment 1: In our Success Interview we talk with content marketing expert, and the founder of Content Creation Coach, Sarah Schwab. Have you ever heard the saying, “Content is king?” In today’s online world, having great content is the key to reaching more clients, growing your business and making a bigger difference. Segment 2: Our Business Builder Segment is all about how to set price points for your products and services. Pricing your offering is a way to reflect the value you provide and it’...

May 03, 201855 minEp. 98

How Your Vision Attracts Opportunity, Choosing the Best Media for Your e-Course

Segment 1: In our first segment we’re mixing it up a bit and talking with you about how your vision actually attracts opportunity. We are previewing our upcoming book, Turn Knowledge to Profit: The Six Secrets of Successful Speakers, Coaches and Authors , and “Vision Attracts Opportunity” is one of the secrets. We will give you our tips and strategies for both creating a vision for your business and then using that vision to help you focus on those opportunities that are important. Segment 2: In...

Apr 26, 201853 minEp. 97

Create a Giving Life, What the Most Successful Coaches Do

Segment 1: Today in our Success Interview we talk with the founder of Giving Adventures, Monica Von. Monica believes that giving is one of the keys to a fulfilling life, and through her business she inspires people to be more and do more. Monica talks about the benefits of giving and shares her strategies for incorporating giving into your business and personal life. Segment 2: In our Business Builder Segment we tell you what all highly successful coaches do to grow their businesses and how you ...

Apr 19, 201859 minEp. 96

What it means to live the “spa life,” the best price points for your offerings

Segment 1: Our Success Interview is with successful speaker, entrepreneur and coach, Diane Halfman. We talk with Diane about how she used what she learned as an undercover police officer to create a thriving business that helps people reset their space and live what she calls “the spa life.” Segment 2: In our Business Builder Segment we’re talking about setting prices points for your products, why they are important and how to know what is right for you and your clients.

Apr 12, 201850 minEp. 95

Becoming an Influential Leader, Discovering Your Big Why

Segment 1: In our Success Interview we talk with leadership and business consultant, and the founder of Leader Discovery, Sandra Abbey. Sandra is on a mission to fill the world with great leaders, and leadership is something that’s so important today. Sandra shares her insights both on leadership and on building a successful, growing business. Segment 2: In our Business Builder Segment we’re talking about the importance of your “big why.” Knowing the “why” behind your business is essential. Your...

Apr 05, 201848 minEp. 94

Serving Your Audience, Becoming a “Dreampreneur,” Creating an e-Course

Segment 1: In our Trends and Insights Segment, inspirational speaker and life coach Rita Ricks talks with us about why it’s so important to serve your audience by having products available to sell at your speaking gigs. Segment 2: Our Success Interview is with the world’s first “Dreampreneur,” Traci Bogan. Traci has backpacked more than 65,000 miles across six continents, so she literally brings a world of experience to her clients. She talks with us about how you can create a thriving business ...

Mar 29, 20181 hr 1 minEp. 93

The Art of Minding Your Money, Adding Value with a Branded Process

Segment 1: Our Success Interview is with entrepreneur, speaker and “budgetologist,” Phylecia Jones. Through her company, Keeping up With Mrs Jones, Phylecia inspires solopreneurs to be successful managing their money so they can live the life of their dreams. We talk with Phylecia about what inspired her to start her business and how it has evolved over time. Segment 2: In our Business Builder Segment, we are talking about the importance of having your own branded process and we’ll give you our ...

Mar 22, 201851 minEp. 92

Build a Million Dollar Business, Serve a Bigger Audience with Your Message

Segment 1: Our Success Interview is with business strategist, money mindset expert, speaker and author, LoriAnne Reeves. LoriAnne helps her clients conquer their hidden money stories so they can earn what they truly deserve. Segment 2: In our Business Builder Segment, we give you our tips for repurposing your content to create new products, programs and services that appeal to a wide variety of clients at a range of price points.

Mar 15, 201847 minEp. 91

Importance of Knowing Your Value in the Market, How to Use Different Media

Segment 1: Our Success Interview is with high-ticket sales coach and entrepreneur, Jennifer Diepstraten. Jennifer talks with us about the importance of knowing your value in the market so you can have the confidence you need to close big sales with ease. Segment 2: In our Business Builder Segment we’re talking about how to determine which media is right for you. There are so many ways to deliver your message today, including video, audio, and live just to name a few. How do you know which one is...

Mar 09, 201846 minEp. 90

Living with Intent, Staying Focused for Success

Segment 1: Our Success Interview is with entrepreneur and life coach, Gens Johnson. We talk with Gens about the value of living your life with intention and how you can re-imagine your life to go from ordinary to extraordinary. Segment 2: In our Business Builder Segment, we talk about how your ultimate success as an entrepreneur is dependent on your ability to stay focused. We also give you some tips for maintaining focus in your own business!

Mar 02, 201848 minEp. 89
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