Turn Knowledge to Profit - podcast cover

Turn Knowledge to Profit

This is where entrepreneurs like you find the insights, ideas and tools they need to earn more, make a bigger impact and create the freedom to live the life others only dream about. Join your hosts Michael McCauley and Johnell McCauley, each week for conversations with successful entrepreneurs where they reveal their secrets, identify the key market trends, and share the success tips that you can use to grow your business, serve more clients and earn what you’re truly worth.
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Episodes

Sharing Your Genius, Why You Should Write a Book

Segment 1: In our first segment we talk with transformational speaker, strategist, and mentor for women entrepreneurs, Kimberly Alexander. Using “The Results Map” and “The Grow Grid,” both of which are the result of her experience, Kimberly helps her clients create and scale their brand and their business. Segment 2: In our Business Builder Segment today we are talking about why it might be time for you to write a book. A book can establish you as a best-selling author and an expert in your fiel...

Feb 23, 201850 minEp. 88

Leveraging Your Network, Identifying What Your Clients Want

Segment 1: In our first segment we’re mixing it up a bit and talking with you about how networks create leverage for your business. We are previewing our upcoming book, Turn Knowledge to Profit: The Six Secrets of Successful Speakers, Coaches and Authors , and “Networks Create Leverage” is one of the secrets. We will give you our tips and strategies for networking as well as give you some ideas for ways to leverage your network that you might not have though of. Segment 2: Our Business Builder S...

Feb 16, 201851 minEp. 87

Building Your Audience, Selling from the Stage

Segment 1: In our first segment we talk with engineer turned entrepreneur, Kimberly O’Bannon. Through her business, Stellar Apps and Techie Hacks, Kimberly helps businesses expand and make more money. She has created an innovated online model for her business that uses a social media platform for her website, and she will tell you how she did it. Segment 2: in our Business Builder Segment today we are looking at selling from the stage. How can you make a soft sell from the stage that invites the...

Feb 08, 201846 minEp. 86

Determining the Value of Your Worth, Importance of Having a Product Ladder

Segment 1: In our first segment we’re mixing it up a bit and talking with you about how to value your worth in the market. We are previewing our upcoming book, Turn Knowledge to Profit: The Six Secrets of Successful Speakers, Coaches and Authors , and valuing your worth is one of the secrets. We will give you our tips and strategies for both determining what your worth is to your clients, and then how to value that worth. Segment 2: Our Business Builder Segment focuses on the importance of havin...

Feb 01, 201848 minEp. 85

Monetizing Your Passion, Creating Great Courses

Segment 1: In our first segment we’re mixing it up a bit and talking with you about how to monetize your passion. We are previewing our upcoming book, Turn Knowledge to Profit: The Six Secrets of Successful Speakers, Coaches and Authors, and monetizing your passion is one of the secrets. We will give you our tips and strategies for both finding your passion and then making money with it. Segment 2: Our Business Builder Segment focuses on what makes a great course stand out from all the others. N...

Jan 25, 201851 minEp. 84

Value of Vulnerability, Pricing Strategies for Growth, Overwhelming Clients

Segment 1: In our Trends and Insights Segment we talk with Jennifer Johnson about the importance of showing vulnerability to create connection with your audience. Segment 2: Our Success Interview is with Leslie Hassler. She talks with us about her strategy for pricing and products to expand her business, Your Biz Rules! Segment 3: The Business Builder Segment is all about how to keep from overwhelming your clients with too much information.

Jan 19, 20181 hrEp. 83

Build a Million Dollar Business, Serve a Bigger Audience with Your Message

Segment 1: Our Success Interview is with business strategist, money mindset expert, speaker and author, LoriAnne Reeves. LoriAnne helps her clients conquer their hidden money stories so they can earn what they truly deserve. Segment 2: In our Business Builder Segment, we give you our tips for repurposing your content to create new products, programs and services that appeal to a wide variety of clients at a range of price points.

Jan 11, 201847 minEp. 82

Mastering Your Money, Power of Stories

Segment 1: In our Success Interview we are talking with entrepreneur, speaker, financial coach, and author of The Money Keys, Karen Russo. Karen uses her knowledge and experience to help her clients activate their potential and jumpstart their financial freedom. She will get you started on your own financial freedom in today’s interview. Segment 2: In our Business Builder Segment we’re talking about the power of stories and why you need to include them as a part of all your products and services...

Jan 04, 201847 minEp. 81

Discovering Your Unknown Zone, Secret to Creating a 6 Figure Income

Segment 1: Our Success Interview is with author and eWomenNetwork member, David Medansky. David talks with us about his journey into his “unknown zone” and how he built a business around his book, Discover Your Thinner Self. Segment 2: In our Business Builder Segment, we give you our secrets for building a six figure business without burning yourself out.

Dec 28, 201745 minEp. 80

How to Monetize Your Passion, Importance of Knowing Your Goals

Segment 1: Our Success Interview is with entrepreneur and coach, Diana Gogan. Through her business, Fire Horse Ranch, Diana uses horses to help her clients see life transitions as opportunities. By bringing together women and horses, her clients embrace their true strength and passion for life. We talk with Diana about how she has built a successful business around her personal passion, and how you can do the same. Segment 2: In our Business Builder Segment we’re talking about the importance of ...

Dec 21, 201748 minEp. 79

The Power of Community, Creating a 6-Figure Income

Segment 1: Our Success Interview is with entrepreneur, coach, pilot and the founder of In Power Sisterhood, Janelle Saar. Janelle’s organization is dedicated to awakening women to live in their passion, power and purpose. She talks with us about how she has leveraged her organization and business to support each other as they have both grown. Segment 2: The Business Builder Segment is all about the secrets to creating a 6-figure business. How you can strategically grow your business so that it c...

Dec 14, 201749 minEp. 78

Creating Your Own Mindset Magic, When is it Good Enough

Segment 1: Our Success Interview is with entrepreneur, speaker and mindset coach, Betsy Clark. Betsy is on a mission to help other women find their voice, develop their business purposefully and experience joy in the process. We talk with Betsy about how she overcame adversity in her life and built the successful business she has today. Segment 2: In our Business Builder Segment we’re talking about how you can determine when “good enough” is good enough for you. This is a great conversation for ...

Dec 08, 201748 minEp. 77

Define Your Niche to Grow Your Business, Make Money With Your Book

Segment 1: In our Success Interview we talk with entrepreneur and life coach, Denise Onofrey. Denise is the relationship strategist for couples. Through her coaching she helps couples create connection and authentic awareness of who they truly are. She will share the strategies she has used to build a thriving business while creating a balanced life. Segment 2: In our Business Builder Segment we’re talking about how you can monetize your book by quickly turning it into a course. It’s a great way...

Dec 01, 201748 minEp. 76

Putting Serious Money in Your Pocket, Writing Your Own Book

Segment 1: Today in our Success Interview we are talking with successful entrepreneur and business coach, Katie Drew-Jensen about how you can get more clients, take inspired action, and get results that put serious money in your pocket. Segment 2: In our Business Builder Segment we talk about why every coach needs to write their own book, and we also give you some ideas to get you started.

Nov 23, 201748 minEp. 75

Partnerships that Create Profits, Creating Great Courses

Segment 1: In our Success Interview we talk with entrepreneur and “gratitude specialist," Tina Torres. Tina has built her business by using partnerships to extend her reach and expand the services she provides to clients. Tina talks with us about how she has leveraged partnerships to grow her business. Segment 2: Our Business Builder Segment focuses on what makes a great course stand out from all the others. Not all courses are created equal, and we give you our tips for making your courses both...

Nov 16, 201750 minEp. 74

Ditch the Pitch, Staying Focused

Segment 1: Our Success Interview is with successful entrepreneur, author, speaker and eWomenNetwork Managing Director in Central New Jersey, Roe Couture DeSaro. A number of years ago, Roe stepped away from a great job on Wall Street to become an entrepreneur. Through her business, Gutsy Gals Get More, she helps her clients find their courage and feel confident so they can have a career and life they love. We talk with Roe about why she started her business and the strategies she has used to help...

Nov 09, 201750 minEp. 73

Creating Comfortable Confidence, Why You Need a Unique Branded Solution

Segment 1: Our Success Interview is with successful entrepreneur and life coach, Ruth Kent. We talk with Ruth about how she overcame some serious health issues to transform her life. She helps her clients discover how to live a life of joy through wellness. Segment 2: In our Business Builder Segment we are talking about why it’s so important to have your own unique branded solution defined, and we’ll give you our best tips to help you create one for your business, no matter what your business is...

Nov 02, 201750 minEp. 72

Turning Your Idea Into Income, Selecting the Right Media for You

Segment 1: In our Success Interview we talk with speaker, author and success coach, Sylvia Henderson. Sylvia’s passion is getting people to take action on their ideas. Through her companies Springboard Training and The Idea Success Network, she helps her clients turn their ideas into reality. We talk with her about how she built her business and how it has evolved over time. Segment 2: In our Business Builder Segment we talk about the different media available today. Should you use audio, video,...

Oct 26, 201750 minEp. 71

Create Clarity in Your Messaging, Importance of a Great Stage Intro

Segment 1: In our Success Interview we talk with entrepreneur, coach, speaker and author of “Get Up, Get Dressed and Get Out,” Keli Chivalier. Keli believes that you can create your world with your words. Keli talks with us about how she has built her business helping people tailor their communication to increase impact, influence, and income! Segment 2: Our Business Builder Segment is all about why your stage introduction is so important and how you can make a great first impression when you’re...

Oct 19, 201749 minEp. 70

Creating Your Own “Ripple Effect,” The Importance of Your “Big Why”

Segment 1: In our Success Interview we talk with entrepreneur, speaker and “dream coach,” Felicia Searcy. She has built a successful business helping people become inspired and empowered to live their ultimate life. Felicia talks with us about why she created her business and how it has evolved over time. Segment 2: In our Business Builder Segment we’re talking about what a “big why” is, and how your own “big why” can drive your success in both business and life.

Oct 12, 201750 minEp. 69

Growing Yourself and Your Business, Leveraging Your Message

Segment 1: Our Success Interview is with entrepreneur, speaker, author and mountain climber, Joanne Marceau. Through her business, Joanne helps her clients navigate challenges and blocks, translating them into opportunities and results. Segment 2: In our Business Builder Segment, we talk about how you can leverage your message into several products, programs and services that will rapidly grow your business.

Oct 05, 201751 minEp. 68

Slowing Down to Speed Up, Choosing the Best Media for Your e-Course

Segment 1: Our Success Interview is with psychologist, entrepreneur, personal coach, Sarah Reiff-Hekking. Through her business, True Focus Coaching, Sarah helps her clients focus in a fast-paced world. We talk with Sarah about what inspired her to start her business and how it has evolved over time. Segment 2: In our Business Builder Segment, we talk about the options available for delivering your e-courses, the pros and cons of each option, and which one might be right for your business....

Sep 28, 201752 minEp. 67

The Art of Minding Your Money, Adding Value with a Branded Process

Segment 1: Our Success Interview is with entrepreneur, speaker and “budgetologist,” Phylecia Jones. Through her company, Keeping up With Mrs Jones, Phylecia inspires solopreneurs to be successful managing their money so they can live the life of their dreams. We talk with Phylecia about what inspired her to start her business and how it has evolved over time. Segment 2: In our Business Builder Segment, we are talking about the importance of having your own branded process and we’ll give you our ...

Sep 21, 201751 minEp. 66

Going From Employee to Entrepreneur, Creating Free Gifts and Opt Ins

Segment 1: Our Success Interview is with entrepreneur Diane Kephart. Like many of us, Diane started her professional career working for someone else, but then the entrepreneur bug bit her. Now she is an independent associate with Legal Shield, and she will be talking with us about how she made the transition from employee to entrepreneur. Segment 2: In our Business Builder Segment, we are talking about how you can quickly create compelling free gifts and opt in products that draw your ideal clie...

Sep 14, 201747 minEp. 65

Self Care for Business Success, How to Avoid Overwhelming Your Clients

Segment 1: Our Success Interview is with certified health and wellness coach, Camille Kennard. Through her business, Flourish Wellness, Camille helps people avoid chronic disease and illness by learning to nurture themselves as part of their everyday lifestyle – mind, body and soul. Segment 2: In our Business Builder Segment, we give you our strategy for focusing your products and services so you don’t overwhelm your clients with choices

Sep 07, 201748 minEp. 64

Build a Million Dollar Business, Serve a Bigger Audience with Your Message

Segment 1: Our Success Interview is with business strategist, money mindset expert, speaker and author, LoriAnne Reeves. LoriAnne helps her clients conquer their hidden money stories so they can earn what they truly deserve. Segment 2: In our Business Builder Segment, we give you our tips for repurposing your content to create new products, programs and services that appeal to a wide variety of clients at a range of price points.

Aug 31, 201747 minEp. 63

Taking Your Professional Image Up a Notch, Knowing What Your Ideal Clients Want

Segment 1: Our Success Interview is with nationally-recognized business owner, best-selling author and regular TV contributor, Dr. Carol Parker Walsh. Through her company, Evolve Image Consulting, Carol helps women on the brink of change move to the next level of success by taking hold of their authentic essence, their confidence and their appearance. Segment 2: In our Business Builder Segment, we talk about why it is so important to know what your ideal clients really want, and how to use that ...

Aug 24, 201745 minEp. 62

Discovering Your Unknown Zone, Secret to Creating a 6 Figure Income

Segment 1: Our Success Interview is with author and eWomenNetwork member, David Medansky. David talks with us about his journey into his “unknown zone” and how he built a business around his book, Discover Your Thinner Self. Segment 2: In our Business Builder Segment, we give you our secrets for building a six figure business without burning yourself out.

Aug 17, 201745 minEp. 61

Speaking Opportunities for Women, Outsourcing for Growth, Scaling Your Business

Segment 1: In our Trends and Insights Segment we talk with Michelle Mazur, owner of Communication Rebel, about opportunities for women speakers. Segment 2: Our Success Interview is with Kristie Keever. She talks with us about her experiences building her successful brand strategy business, Freshly Stated, and how to grow your business by outsourcing. Segment 3: The Business Builder Segment is all about scaling your business; how to know when the time is right, what strategies to use, and how to ...

Aug 10, 201758 minEp. 60

Blogging has Changed, Pricing for Success, You Need a Product Ladder

Segment 1: In our Trends and Insights Segment we talk with Lacy Boggs, owner of The Content Direction Agency, about changes in the rules of blogging. Segment 2: Our Success Interview is with Jennifer "Sparkle" Johnson. She talks with us about her experiences building her successful coaching business and how to price your products and services for success. Segment 3: The Business Builder Segment is all about Product Ladders; what they are and why it is absolutely essential for you to create on fo...

Aug 03, 201756 minEp. 59
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