Engaging Test Takers: Social Media Strategies That Work with Lori Tinkler

Join us for Episode 12 of the Tried and Tested podcast where host Isabelle Gonthier, Chief Assessment Officer at PSI, sits down with Lori Tinkler, CEO of The National Board of Respiratory Care (NBRC), to explore the power of social media in connecting with test takers and the broader credentialing community. Lori shares her journey into the assessment industry and reveals why social media became a critical tool for NBRC, especially during the pandemic when they launched remote proctoring.

Tune in to learn about the creative process behind NBRC’s innovative use of Facebook cartoons, their Social Media Ambassadors program, and the social media tactics that have driven engagement and community-building. If you're looking to enhance your organization’s online presence and build stronger connections with your audience, this episode is packed with actionable insights and advice for leveraging social media strategies.