On this episode of Trial Lawyer Prep, Elizabeth Larrick shares strategies for trial lawyers to develop a winning legal approach from the start of litigation. Drawing from her experience with renowned trial lawyer Don Keenan, Elizabeth explains the dangers of last-minute strategy planning and the confusion that can arise from disorganized opening statements. She emphasizes the need for a clear and cohesive presentation to effectively communicate with juries. Elizabeth shares practical methods to ...
Feb 26, 2025•15 min•Ep. 134
Explore practical time management and mindset strategies tailored for trial lawyers with expert insights from lawyer coach Dina Cataldo. In this episode, Dina shares her journey from criminal prosecutor to coach, offering actionable advice to manage stress, prioritize tasks, and overcome negative thoughts. Discover how small habit changes can lead to significant improvements in your legal practice and personal life. Elizabeth and Dina address the unique challenges female attorneys face, balancin...
Feb 12, 2025•49 min•Ep. 133
Even with the mounting pressures of trial preparation, Elizabeth offers three straightforward strategies any lawyer can implement: strategic timelines that tap into natural chronological thinking, active notepad writing to command attention, and the persuasive rule of threes. Whether you prefer simple sketches or polished presentations, Elizabeth offers guidance on easy techniques that pave the way for a successful trial strategy. In this episode, you will hear: Strategies for mastering courtroo...
Jan 29, 2025•13 min•Ep. 132
Join Elizabeth Larrick as she shares insights on developing trial strategies that resonate with juries. This episode is designed for trial lawyers seeking to enhance their courtroom success by focusing on a comprehensive strategy rather than just meeting deadlines or relying on emotional narratives. Elizabeth delves into the importance of using focus groups to anticipate jury reactions and prepare multiple contingency plans for trial preparation. Gain tips on crafting compelling narratives, prio...
Jan 15, 2025•16 min•Ep. 131
In this episode of Trial Lawyer Prep, Elizabeth Larrick discusses the importance of immediate and thorough reflection on focus group feedback for trial lawyers. She emphasizes early recording of impressions, detailed review within seven days, and actionable steps to improve trial strategies. Elizabeth shares her methods for compiling and analyzing data to ensure focus group insights are effectively utilized in courtroom preparations. 00:00 Introduction to Trial Lawyer Prep 00:40 Welcome and Epis...
Jan 01, 2025•17 min•Ep. 130
In this episode of Trial Lawyer Prep, we delve into the role that focus groups can play in legal trials. This episode explores whether focus groups are worth the investment, as we continue our conversation with Michelle Gessner. Through a case study involving Wells Fargo, Michelle shares her experience in utilizing focus groups to anticipate juror reactions and refine legal strategies, ultimately providing an edge in the courtroom. This episode underscores the financial considerations and potent...
Dec 18, 2024•24 min•Ep. 129
Join us as we delve into the remarkable $22 million verdict achieved by trial lawyer Michelle Gessner against Wells Fargo. Michelle shares her strategic approach to a high-stakes case involving the wrongful termination of a Wells Fargo employee who requested a work-from-home accommodation under the ADA. This episode is packed with insights for trial lawyers, highlighting the value of focus groups in shaping trial strategy and boosting confidence. Discover how focus groups can refine your opening...
Dec 04, 2024•36 min•Ep. 128
Join Elizabeth Larrick as she explores the decision-making process of whether to settle a case or proceed to a jury trial. This episode provides trial lawyers with actionable insights into evaluating jury trials by examining recent verdicts and settlements and leveraging the experience of attorneys familiar with key players in the case. Elizabeth shares how focus groups composed of non-lawyers can offer valuable perspectives, helping to understand jurors' mindsets. Look into trial preparation an...
Nov 20, 2024•20 min•Ep. 127
Join Elizabeth Larrick as she explores the transformative power of virtual focus groups for trial lawyers. In this episode, Elizabeth discusses her course, "DIY Virtual Focus Groups for Beginners," designed to equip trial lawyers with the skills to run their own focus groups. Elizabeth shares her experience of how these methods have enhanced her practice by providing crucial jury insights and improving case decisions. The course offers practical tools, including recorded Zoom sessions, a detaile...
Nov 06, 2024•13 min•Ep. 126
In this episode, Elizabeth explores innovative and cost-effective strategies for trial preparation that go beyond traditional mock juries. Designed with solo practitioners and small law firms in mind, this episode examines techniques like focus groups that can provide valuable insights without the high costs. Learn how attorneys like Ryan Squires and Peter Levine successfully used virtual focus groups to refine their trial strategies, leading to significant verdicts and settlements. Gain actiona...
Oct 23, 2024•19 min•Ep. 125
Elizabeth Larrick, an experienced trial lawyer and consultant, discusses strategies for conducting effective virtual jury research using focus groups. By starting with a well-prepared opening statement, lawyers can harness simple, direct feedback to refine case strategies. Through examples and real case studies, Elizabeth demonstrates how to leverage virtual focus groups for trial preparation, emphasizing the importance of clarity and simplicity to achieve successful outcomes. Listeners are also...
Oct 09, 2024•14 min•Ep. 124
Expand your toolkit and improve your legal practice with our guest, Karl Seelbach, co-founder of Skribe. In this episode, Karl shares his journey from aspiring plaintiff's lawyer to co-founding his own defense firm. Learn how Karl is transforming the legal field with Skribe, a tool designed to simplify legal depositions and video evidence management. Hear about the challenges that led to Skribe's creation and how its products are addressing common pain points like high costs and delays. Explore ...
Sep 25, 2024•48 min•Ep. 123
Think jury instructions are where to start with getting ready for your jury trial? Think again. Join Elizabeth Larrick as she shares key strategies for achieving courtroom success. Learn why understanding a judge’s rules and procedures is as important as knowing your case facts. Elizabeth delves into the specifics of voir dire, discussing time allocation and format variations to connect with jurors. Elizabeth offers strategies for adapting trial preparations to meet the demands of any courtroom ...
Sep 11, 2024•19 min•Ep. 122
Get ready to master the nuances of preparing for virtual client depositions in 2024. Equip yourself with strategies that ensure your client is not just ready but confident and composed. Join me as I dive into the essential practice of virtual deposition preparation. You'll learn why it's crucial to simulate the actual virtual environment during practice, helping clients handle technical hiccups and communicate effectively when things go awry. In this episode, I share actionable tips drawn from r...
Aug 28, 2024•10 min•Ep. 121
Did you know that seeking feedback from friends and family might be sabotaging your trial preparation? Join me as I break down why this common practice can be a trap rather than a helpful shortcut. In this episode of Trial Lawyer Prep, you'll uncover three fundamental reasons why feedback from close individuals is inherently unreliable. From the biased nature of their opinions to the undue credibility they grant you, and how these skewed perspectives can infiltrate your subconscious decision-mak...
Aug 14, 2024•16 min•Ep. 120
Ever wondered how focus groups could be the game-changer for navigating complex liability issues in civil litigation? Imagine unlocking jurors' hidden perspectives and using these insights to your strategic advantage. This episode takes you through real-world applications, like contributory negligence in construction injuries or multiple defendants in medical malpractice cases. We dive into the nuances of a recent car crash case involving seatbelt usage to show you how a layered presentation str...
Jul 31, 2024•20 min•Ep. 119
Ever wondered how clear video evidence could still lead to a contentious court battle? Join us as we speak with John Prudhomme from CPM Injury Lawyers about a gripping case involving a fuel tanker rear-ending a dump truck on I-35. Despite undeniable footage and an outright admission from the tanker driver, the defense stood firm with no settlement offers. Find out how a virtual focus group became a game-changer in predicting jury perceptions and why the trial venue added layers of complexity to ...
Jul 17, 2024•43 min•Ep. 118
What if rethinking your approach to trial preparation could transform your outcomes in court? Join us as we uncover the journey of Keif Storrar, a partner at Doubek, Pyfer & Storrar, who revolutionized his firm's use of focus groups after attending Don Keenan's Edge Colleges in 2018. Keif walks us through the shift from using focus groups sporadically for catastrophic injury cases to a more systematic and frequent application. Learn how his firm navigated the transition to virtual formats during...
Jul 03, 2024•33 min•Ep. 117
Can you really trust your instincts when it comes to trial preparation? In this episode, we uncover the hidden pitfalls of overestimating evidence clarity and the transformative power of focus groups. Drawing from extensive experience with over a thousand focus groups, we reveal why lawyer assumptions often miss the mark and how understanding the jury's perspective can be a game-changer in the courtroom. Learn practical examples of cases where the evidence seemed crystal clear but proved to be s...
Jun 19, 2024•14 min•Ep. 116
Can a one-hour virtual focus group transform your trial preparation? In this episode of Trial Lawyer Prep, we uncover the groundbreaking benefits of incorporating virtual focus groups into your litigation strategy. By pinpointing what juries truly want to know from the outset, you can streamline your discovery and deposition processes, ultimately saving time and resources. Whether you're navigating personal injury, employment law, or criminal defense, learn how this innovative approach to case p...
Jun 05, 2024•21 min•Ep. 115
Have you ever stepped into a focus group with the battle-ready mindset of a courtroom lawyer, only to realize it's like bringing a sword to a tea party? Joins us to untangle the art of moderation, guiding attorneys through the key mindset shifts that can transform focus group feedback into pure gold for trial prep. Understand the nuanced dance between asking questions and listening intently – emphasizing the power of neutrality and curiosity to coax out the raw, genuine insights that are so cruc...
May 22, 2024•29 min•Ep. 114
Learn how to revolutionize your trial strategy with the wisdom of Tulsa attorney Ashley Leavitt. Ashley joins me in this episode to discuss virtual focus groups, which are shaping the way lawyers prepare for trial. Our conversation explores the nuanced ways in which these online platforms are not just convenient but also powerful tools for eliciting unguarded insights from participants. We talk candidly about the edge virtual groups give – from capturing subtle emotional cues to the ability to a...
May 08, 2024•38 min•Ep. 113
In this episode, I’m taking you behind the scenes of a gripping courtroom drama, unraveling the intricate process of using virtual focus groups for a trial's success. Let’s explore the case of an 18-wheeler collision through the eyes of Fidel Rodriguez, Jr., a seasoned trial lawyer, and discover how he harnessed the power of virtual focus groups to transform the case narrative. We'll dissect the importance of visual evidence, tackle jury confusion, and reveal how meticulous tweaks based on focus...
Apr 24, 2024•20 min•Ep. 112
Ever wondered how trial lawyers can peer into the minds of a jury before setting foot in the courtroom? Rian Butler, a battle-tested attorney from Austin joins today’s discussion to unveil the secret weapon of litigation: focus groups. Rian illustrates how a focus group's fresh eyes can reveal critical aspects that attorneys might miss. Our candid conversation exposes the strategic edge that focus groups provide in sculpting arguments and honing in on ways to genuinely connect with jurors throug...
Apr 10, 2024•33 min•Ep. 111
In today's episode, I’m diving deep into the realm of virtual focus groups and the unique benefits they bring to trial strategy, particularly the kind of face-to-face interaction you just can't replicate in person. Virtual focus groups have unexpected advantages from capturing nuanced participant reactions to providing invaluable insights on video evidence used in trials. Join me for a riveting discussion about the new frontier of legal preparation. Get an insider's perspective on how virtual fo...
Mar 20, 2024•16 min•Ep. 110
Imagine stepping into a courtroom where the complexities of medical malpractice and product liability unfold like a storybook, where jurors are captivated not by words alone, but by the artistry of visual persuasion. That's the scene Annie Gough helps create. In today’s episode, Annie’s expertise as a certified medical illustrator takes center stage. Together, we unravel the fabric of legal storytelling through the lens of detailed 2D illustrations and lifelike 3D animations, which turn abstract...
Mar 06, 2024•56 min•Ep. 109
Imagine walking into the courtroom armed with insider knowledge that guarantees a powerful impact on the jury – that's the kind of edge you can bring to the table with virtual focus groups. Just one hour can dramatically reshape your trial preparation. This episode is a deep dive into using virtual focus groups to gauge juror impressions, assess client credibility, and polish your visual aids for the courtroom stage. Learn the ways and the way you approach trials, mediations, and depositions wil...
Feb 21, 2024•19 min•Ep. 108
Every legal case reads like a distinct narrative, and within these stories are the lives of real people bearing their truths. Enter Amanda, a plaintiff's attorney with a history as a paralegal, who brings that very understanding to the forefront of her practice. Our conversation with her peels back the layers of the intricate relationship between attorney and client, exploring how deep trust is cultivated, especially when guiding clients through the stormy seas of recalling traumatic experiences...
Feb 07, 2024•47 min•Ep. 107
Have you ever witnessed the courtroom magic that a well-prepared lawyer can weave? Imagine the edge a legal team could have by understanding a jury's mind before even stepping into the courtroom. That's exactly what Florida attorney Brooke Grogan and I peel back the layers of in our insightful conversation. Brooke brings to the table her experiences with focus groups, revealing how these mock juries can drastically alter the trajectory of a trial. From honing opening statements to fine-tuning co...
Jan 17, 2024•31 min•Ep. 106
In this episode, we reflect on a year of trial advocacy growth and gear up for an even more dynamic 2024. Listen in as I share insights from my tenure as president of the Capital Area Trial Lawyers Association, highlighting how organization and balance have become pillars of my practice. I also discuss the surprising dominance of virtual focus groups, with a staggering 44 sessions conducted online, illustrating their continued convenience and efficiency for our busy legal community. Plus, get a ...
Jan 03, 2024•23 min•Ep. 105
