In This Episode: Behind the book: The Standard is You and how it came to be Key rules from the book that challenge and elevate personal accountability How to attract, hire, and retain top-tier talent in your business The difference between A-players and everyone else—and how to spot them Practical business advice for leaders, owners, and high-performing employees Why your standards shape your outcomes—personally and professionally About the Guest: Mike Arce is the CEO of Loud Rumor, a top market...
Jun 24, 2025•50 min•Season 3Ep. 2
In This Episode: Why ISI Elite Training partnered with HYROX on a national level Recap of the HYROX Miami race and ISI's massive presence The Shake Out run: how ISI made it the biggest HYROX has ever seen Real stories and impact from the Miami event Special guest Nick Day shares the vision behind the HYROX x ISI merch collab Behind-the-scenes of product development and Nick’s favorite pieces Teasers for future ISI x HYROX collaborations The momentum behind this partnership—and why now is the tim...
Jun 17, 2025•30 min•Season 3Ep. 1
No matter what area of life you’re looking at, you are only going to have and be able to have the mindset today that is equal to the experiences that you have had up to today. Your belief system is built on the previous experiences of your life. So what are you consuming? What are you experiencing? What are you saying yes to? In today’s SOLO episode, Adam is sharing how powerful saying yes can be to changing your mindset. Using the process of saying yes to get out of your comfort zone and challe...
May 24, 2023•11 min•Season 2Ep. 14
Optimizing your health and wellness goals can be easy. Whether it's to lose weight, gain muscle, or training for a marathon your goals are within your reach. Today’s episode is helping you take those steps to reaching your goals. Call them hacks. Call them tips. Call them whatever you like, Adam and Amanda are sharing three hacks you can immediately apply to your day to reach your fitness goals. Learn how to increase water, commit to movement 4x a week, and remove obstacles can help you become y...
May 11, 2023•11 min•Season 2Ep. 13
Social media has become an integral part of our daily lives, allowing us to connect with friends, family, and strangers from all over the world. With this increased level of connectivity also comes the need for extreme validation. Validation on social media refers to the need for recognition, approval, and acceptance from others on the platform. It is common for users to post photos, videos, and thoughts in hopes of receiving likes, comments, and shares. While this can be a positive experience, ...
May 09, 2023•27 min•Season 2Ep. 12
Our Train For Life podcast is meant for the person that wants to take their training off the turf through broadening their knowledge and development. Being more curious starts with being a broader person. Being broader is learning new skills, seeing new places, and seeking more. Being broad aka being curious allows you to look through a lens that isn’t just black and white. Being curious lets you learn something from anyone and everywhere. Today you can learn something new as CEO and Founder of ...
May 04, 2023•34 min•Season 2Ep. 11
Making big decisions can be daunting, but it's important to remember that they are a natural part of life. There are ways to make big decisions without losing sight of who you are or where you want to go in life. In today’s podcast episode, Adam and Amanda give you the secrets to making a big decision. From identifying your core values, weighing pros and cons, and trusting your gut; their secret equation to making a big decision will help you make your next choice. Train for Life is a podcast fr...
May 02, 2023•13 min•Season 2Ep. 10
It’s in his DNA. Our Founder and CEO, Adam Rice, says he has always been an entrepreneur. From being a 6 year old selling lemonade to starting ISI® Elite Training, Adam has always seen himself as an entrepreneur. In today’s episode, Amanda asks Adam about his life of becoming an entrepreneur, what drives him, and how he is able to take a vision in his head and make it a reality. He shares Tune into the full episode to hear his biggest two pieces of advice for anyone that is thinking about starti...
Apr 27, 2023•9 min•Season 2Ep. 9
Women have been historically underrepresented in leadership positions, but this is slowly changing. More and more women are breaking through the glass ceiling and taking on leadership roles in various industries, especially fitness, and franchising. Women in leadership bring diversity, empathy, and strategic thinking skills to the table. They have the ability to inspire and motivate their teams and are known for their excellent communication skills. In today’s episode, Adam puts Amanda in the ho...
Apr 24, 2023•35 min•Season 2Ep. 8
When ISI® was created 10 years ago, the heart of the brand was founded around community and the name Iron Sharpens Iron (ISI®). Adam wanted to create a place where everyone could come together and get better. Additionally, he wanted to get a badass workout and feel like an athlete. Has the brand changed? Why does Adam still choose ISI® today? In today’s episode, Adam and Amanda are reflecting on why ISI® and how it is impacting their lives. They hope that by sharing their story you will want to ...
Apr 19, 2023•10 min•Season 2Ep. 7
Did you know that to go from good to great is in your control? So often we hear extreme ownership in business but we don’t hear it enough in our own life. The choice to become great is up to you. You have the choice. So how do you make the decision to go from good to great? To go from good to great, you have to take action. Today’s episode with Adam and Amanda shares ways for you to take action, define what ‘great’ is to you, and how to get there. Train for Life is a podcast from ISI® Elite Trai...
Apr 17, 2023•18 min•Season 2Ep. 6
Whether you are in a leadership position or not, the influence you have on those around you comes down to relationships. To have influence you have to have a level of relationship equity. Relationship equity comes down to getting to know others. How are you building relationships? In today’s episode Adam asks Amanda how she’s developed her ability to build relationships to motivate and influence her teams. She shares tactile steps that you can apply at work, with your family, and everywhere in y...
Apr 12, 2023•19 min•Season 2Ep. 5
You don’t have to be a leader of people to be a leader. You can be a leader at your job, within your family, and of your own life. If we look at leadership away from leading people and just at leading your life, what do we have? How does this impact us? What does this look like? Leadership in your own life comes down to confidence. Confidence is trusting in yourself. When we are leading ourselves, it's the next version of ourselves. We make decisions in our life that are based on the life we wan...
Apr 10, 2023•21 min•Season 2Ep. 4
You are a result of the habits you do on a daily basis. So who do you want to be? What life do you want to live? Who we say we are isn’t naturally who we actually are. What we are saying is a result of what others say or perceive us as. It may not be who we are or what we want. You can build habits to be the person you want to be. You can change what you are saying about yourself with your habits. Habits are like a muscle; you need to work and train them. This episode breaks down how to build (t...
Apr 05, 2023•23 min•Season 2Ep. 3
How would you define a highly successful person? Are there characteristics that all highly successful people share? After spending time with several successful leaders in and out of the fitness industry, Adam and Amanda discovered that these leaders had similar characteristics. There’s an old saying that says “success leaves clues” and these leaders are doing exactly that. From curiosity to drive to humility; in today’s episode, Adam and Amanda are sharing four characteristics of successful peop...
Apr 03, 2023•25 min•Season 2Ep. 2
“Your goal should not be the result, it should be the process”. In this week’s episode, Adam and Amanada dive into how you can build confidence and use that confidence as a foundation that pours into all aspects of your everyday life. To build confidence you have to deliver on the things you tell yourself you want to do. The more and more you do it, you gain confidence. This is the process and actions to get you to the results. Train for Life is a podcast from ISI® Elite Training hosted by CEO a...
Mar 29, 2023•15 min•Season 2Ep. 1
Train for Life podcast is back for season 2. This season we are diving into personal development and all things leadership. In this episode, CEO and Founder Adam Rice and COO, Amanda Hall share where we are at as a brand and what train for life means to them. Train for Life is a podcast from ISI® Elite Training hosted by CEO and Founder, Adam Rice, and COO, Amanda Hall. Together they talk through personal development and leadership that goes beyond the turf. ISI® Elite Training is the place for ...
Mar 27, 2023•10 min
On this weeks episode, Adam Rice is joined by ISI® Franchise Partner, Jordan Mudrock. After spending years in ministry, Jordan was searching for the right opportunity in franchising when he stumbled upon ISI®. Together they discuss what it means to create a culture of empowerment. They dive into the correlation between longevity and fitness and how connection plays a part. Jordan Mudrock will be the first Franchise Partner to open an ISI® Elite Training in Brookfield. Tune in to find out what Jo...
Aug 23, 2022•23 min•Season 1Ep. 12
This weeks episode of Train for Life features one of the Founders of Green Brothers Juice Company, Josh Norris. Green Brothers is a locally owned and operated Juice and Smoothie bar with 5 open locations currently in the Charlotte area. Josh joins Adam and Amanda to dive into juicing. Tune in to learn more about the benefits of juicing, the science behind it, and why people who workout consecutively should think about incorporating it into their routine. Find out more by following @greenbrothers...
Aug 16, 2022•45 min•Season 1Ep. 11
We don’t know what we don’t know - on this weeks episode Amanda Hall sits down with Mallory Bryson to talk about the importance of macros. Mallory is a macro coach, business owner, and Franchise Partner of ISI® Waxhaw, NC. Together the two breakdown what macros are and how to avoid restriction through education. Tune in to hear Mallory discuss the turning point in her life where she discovered that nutrition was the missing link.
Aug 09, 2022•43 min•Season 1Ep. 10
This week Adam Rice is joined by Tara Kimbell our Head of Fitness Programming at Headquarters and Head Performance Coach at ISI® Matthews. In this episode, Tara talks about where her love for fitness really began and how her passion for motivating and inspiring others is showcased in her daily interactions with members. Tune in to hear how she puts in the work whether it’s leading a workout for her members or designing system-wide workouts for ISI® facilities all over the country.
Aug 02, 2022•19 min•Season 1Ep. 9
On this weeks episode of Train for Life, Adam Rice sits down with Brandon Rust, the previous Head Performance Coach of ISI® Dilworth in Charlotte, NC. Tune in as they dive into what led Brandon to coaching, the impact it's made on his life, and how he's been able to impact others because of it.
Jul 26, 2022•17 min•Season 1Ep. 8
Singer-songwriter and cofounder of one of the most popular and successful contemporary Christian bands Elevation Worship, Mack Brock, joins us today to discuss how we’re all created for a purpose and the methods he's used to apply what he’s “designed to do” throughout his journey of life. Learn more about Mack Brock, his beautiful family of 5, and his “little life lessons” in this episode of Train for Life with our host, Adam Rice, and co-host, Amanda Hall. Follow Mack Brock on Instagram 📲 Inst...
Jul 19, 2022•38 min•Season 1Ep. 7
Motivational Speaker and Author of "Emerge" Steven Williams discusses how he originally ended up at ISI® where he has successfully dropped 85 lbs and continues to train with his Coach Laila, ISI® Dilworth's Franchise Partner, and exceptional leader. His transformation has made a tremendous impact on his life, not just the physical, but medically, mentally, and daily life of being a parent to two beautiful children. Learn more about how taking a step towards new habits changed Steven's life on th...
Jun 28, 2022•32 min•Season 1Ep. 5
Jun 21, 2022•37 min•Season 1Ep. 4
ISI® Belmont Member and True Strategy Coach, Keanu Trujillo, discusses his journey of building businesses and how using Enneagrams can help you understand how to become a better leader, build teams, and a business that creates a lasting impact. Learn more about the “9 Ways of Normal” on this episode of Train for Life. Find out more information on how you can grow with True Strategy: https://www.truestrategy.info/ Contact Founder and Coach, Keanu Trujillo: keanu@trustrategy.info
Jun 07, 2022•44 min•Season 1Ep. 3
May 31, 2022•20 min•Season 1Ep. 2
Welcoming you to their very first episode of Train for Life is Founder and CEO, Adam Rice, and his Chief Operating Officer, Amanda Hall, of ISI® Elite Training. Both leaders in Professional and Personal Development, the two share their journeys and the path they crossed to lead them both at ISI®. Learn more about who Adam and Amanda are on and off their ISI® territory.
May 24, 2022•38 min•Season 1Ep. 1