Episode description
#018 - Today we talk to Imani Glove from The Lemonade Bar. The Lemonade Bar specializes in fresh squeezed lemonade and organic handcrafted frozen lemonades. She and her husband Cedric started off with a hot dog cart, but the business did not do so well. When they incorporated fresh squeezed lemonade, the business took off. The lemonade began outselling the hotdogs, so they ditched the dogs and The Lemonade Bar was formed.
In reflecting on her journey, Imani shares:
“I just knew that we could take this to the top. The feedback from the community is they are telling us that we have something that they want and they come and they purchase at the farmer's markets and fairs and festivals. So I knew we were onto something.”
After the pandemic hit, The Lemonade Bar embraced partnering with like minded businesses to get through it. When some shied away from being out in public during the pandemic, they ran towards it. They said yes to what a lot of other folks said no to.
Be sure to stick around ‘til the end to hear about their Kiva campaign.