Tools of the Podcast Trade w/J. Rosemarie Francis - podcast cover

Tools of the Podcast Trade w/J. Rosemarie Francis

J. Rosemarie Franciswww.toolsofthepodcasttrade.com

Podcasting can seem confusing at times and it doesn't have to be. But new podcasters get caught up with the tech and strategies which sometimes hold them back from owning their genius.

Tools of the Podcast Trade is your ultimate guide to mastering podcasting. Host J. Rosemarie and expert guests share practical tools, strategies, and actionable insights to help aspiring podcasters launch their shows and avoid podfade.

Whether you're a solopreneur, a nonprofit, or someone with a burning message to share, we simplify podcasting and help turn your ideas into a purposeful, successful podcast!

Episodes

Essential Strategies for Launching Your Own Podcast w/Darren Saul

Darren Saul shares his journey from using podcasting as a marketing tool to becoming a multi-show host and coach. He emphasizes the power of podcasting for brand growth, content creation, and niche targeting, encouraging aspiring podcasters to start simple and prioritize consistency over perfection. Key Takeaways Podcasting success lies in finding and serving your specific niche (03:25 ) The power of podcasting isn’t just in listeners—it’s in the content you can repurpose across various platform...

Oct 24, 202421 minEp. 86

How to Revolutionize Your Podcast with AI w/Naveen Krishnan

In this episode, Naveen Krishnan, an AI architect at Microsoft, shares his insights on how to revolutionize your podcast and business with AI. He explains practical ways AI can assist with content creation while debunking myths about AI tools. Key Takeaways: 00:00 00:02 Introduction 02:34 AI's impact on podcasting 06:58 Common myths about AI debunked 09:52 The human element remains irreplaceable for creating meaningful connections in podcasts. 14:57 Naveen personal story Connect with Naveen: Lin...

Oct 17, 202419 minEp. 85

Content Creation That Solves Your Audience's Problems w/Aaron Witnish

Key Takeaways 04:20 Content repurposing for podcasters: Repurposing podcast content into various formats to increase visibility, get more downloads, and build an audience. 07:22 Three-step content creation system: Aaron's three-step system for content management: 1) Researching target audience needs, 2) Recording content, and 3) Repurposing the content for multiple platforms. 06:32 Simplifying content production: How podcasters can manage the overwhelming task of producing content by breaking it...

Oct 10, 202423 minEp. 84

How to Build A Community With Email Marketing w/Paul Gowder

Paul Gowder shares how he used email marketing to build a list of over 100k. He's used this strategy to build a large community without depending on social media platforms to grow his brand. Takeaways Building a Family-Centered, Location-Independent Business (00:00:13) Paul discusses how he built powwows.com while prioritizing family life and being location-independent. He and his family traveled extensively, including 42 trips to Disney, while balancing his growing business. Starting a Business...

Oct 03, 202422 minEp. 83

Creating Icons Through Podcasting Strategies w/Sheryl Plouffe

Takeaways Becoming an icon involves increasing influence, impact, and income. Many podcasters quit due to a lack of strategy and return on investment. A clear strategy is essential before starting a podcast. AI can enhance efficiency but should not replace the human touch. Monetization should focus on relationships, not just advertising. Building high-trust relationships is key to successful podcasting. Podcasting is ideal for fostering meaningful conversations. Entrepreneurs often chase tactics...

Sep 27, 202419 minEp. 82

Embrace Podcast Flexibility To Create Content w/Vince Quinn

Takeaways Podcasting offers freedom and flexibility compared to traditional radio. Start with a pilot episode to test your interest and commitment. Define your goals and target audience, and be authentic in your podcasting. Invest in affordable equipment and seek help with editing and production if needed. Consider coaching and feedback to improve your hosting skills and show quality. Timestamos 00:00 Introduction and Background 02:23 The Freedom and Flexibility of Podcasting 05:27 Defining Goal...

Sep 13, 202421 minEp. 81

The Podcaster as Artist and Creator w/ Michaell Magrutsche

In this insightful conversation, multimedia artist Michaell Magrutsche, explores the deep connection between creativity, self-expression, and podcasting. Michaell shares his journey as a neurodiverse artist who found refuge in creativity, explaining that art is more about the process than the final product. For podcasters, this means focusing on the joy and fulfillment of creating content rather than worrying about external judgments. Notable Points for Podcasters: Art is a Process, Not a Produc...

Sep 05, 202425 minEp. 80

The 3 Most Powerful Podcast Tools w/J. Rosemarie Francis

Aspiring podcaster tend to focus on microphones and platforms and other podcasting tools when they desire to have a successful show. Bu in this episode, I talk about what I believe are the three most important tools that podcasters need in their toolbox: mindset, mission statement, and mentorship Takeaways Mindset is a crucial tool for podcasters, as it can either lead to success or failure. Having a clear mission statement helps podcasters stay focused and motivated. Mentorship can help podcast...

Aug 29, 20248 minEp. 79

Is AI Taking Over Podcasting? w/ Ian Harris

Takeaways Discover how you can use AI to create a podcast from start to finish AI can enhance podcasting by saving time and effort through tasks such as transcription, summarization, and script generation. AI can be used to voice podcasts, allowing for the creation of video podcasts. While AI can assist in podcast production, it cannot replace the human connection and personality that hosts bring to their podcasts. Ian's Pulse Podcasts offers services to help clients with podcast production, inc...

Aug 08, 202420 minEp. 78

Balancing Entrepreneurship and Family w/ Tabatha Thorell

Takeaways Balancing motherhood, business, and personal goals requires prioritization and being mindful of emotions. Many podcasters quit because they don't see the value or lack the time and resources to sustain their podcasts. To succeed in podcasting, you must have a clear vision, take action, and surround yourself with the right people. Forgiveness is a crucial aspect of success and fulfillment, both personally and in business. Turning dreams into reality involves identifying your vision, tak...

Aug 01, 202425 minEp. 77

How to Automate Your Podcast Workflow to Save Time w/Joe Casabona

Takeaways Balancing family life and work life as an entrepreneur requires conscious decision-making and finding effective solutions. Automating tasks and hiring a VA can help save time and reduce stress. A clear mission statement for your podcast helps you effectively serve your target audience. Editing your episodes improves the quality and professionalism of your podcast. Streamlining your processes through automation can save time and make podcasting more efficient. Consider getting a podcast...

Jul 25, 202428 minEp. 76

How to Become Successful Using Systems, Structure, and Mentorship w/ Robert Indries

In this episode, I talk with Robert Indries about the importance of community, mentorship, and systems for podcasters. Robert is a serial entrepreneur and author of Unshackled: The 7 Levels of Business Excellence . He shares his background in business and his expertise in building multiple companies. He emphasizes the value of mentorship and the benefits of seeking guidance from those who have already achieved success. We discuss the importance of structure and order in podcasting and how it can...

Jul 11, 202436 minEp. 75

10 Lessons Learned After Six Years of Podcasting

Chapters 00:00 Introduction and Overview 02:14 It's Just A Microphone 03:37 The Importance of Consistency 05:29 Becoming an Expert through Podcasting 07:24 The Value of Interviewing Guests 08:50 The Supportive Podcasting Community 10:17 No Competition in Podcasting 12:14 Meeting Interesting People Through Podcasting 13:43 Dealing with Burnout 15:33 Sharing Knowledge Freely 19:27 Focusing on Your One True Fan 21:19 Conclusion Takeaways Just start with a microphone and upgrade later Consistency in...

Jul 08, 202422 minEp. 74

How to Design the Life You Want w/ Dr. Bo Bennett

Does designing the life you want feel like a pipe dream to you? Today's guest, Dr. Bo Bennett shares how it's possible to design the life you want no matter what that looks like. His surprising journey as an entrepreneur will leave you wondering, "Could I do that?" I'm here to tell you and Dr. Bo agrees, Yes. You. Can! We examined how to define personal success by carving out a niche that resonates deeply with our aspirations. Bo, with a background that includes social psychology and entrepreneu...

Apr 04, 202422 minEp. 73

How to create an impactful brand through podcasting w/ Sarah Lohse

Is podcasting the answer to creating an impactful brand? This week's guest, the founder of Favorite Daughter Media, Sara Lohse believes so. But do you have to start your own podcast to build a brand? The answer may surprise you. Listen as we hold an insightful discussion into how entrepreneurs can build an impactful brand through podcasting. =================== ⏰Notable Time Code ⏰ =================== 13:14 - podcasting tips Connect with Sara: Podcast | website | Linkedin =======================...

Mar 21, 202420 minEp. 72

Creating a Revolution in Freelancing & Entrepreneurship w/Karl Swanepoel

In this episode, Karl Swanepoel, CEO of Revolancer, reveals the highs and lows of his evolution from a teenage freelancer to a visionary entrepreneur. Karl's candid insights promise to inspire and motivate the inner trailblazer in you, as he reflects on his exceptional path, diverging from the beaten track of 9-5 work to carve out a niche in the world of freelancing. His enthusiastic advocacy for the freelancing lifestyle challenges conventional employment norms and will leave you questioning th...

Mar 14, 202418 minEp. 71

Turning Passion into Profit in Business and Podcasting w/Roy Coughlan

Did you wash cars or delivered newspapers as a kid, while dreaming of becoming an entrepreneur? Roy Coughlan certainly did, and his journey from those humble beginnings to creating over 17 companies across five continents is a testament to the sheer force of entrepreneurial spirit. Listen closely as Roy and I explore the complexities of tax optimization, the intricacies of accountancy, and the often misunderstood passion that fuels business ventures. His narrative sheds light on the essential pe...

Feb 22, 202421 minEp. 70

How to Use AI & Social Media To Market Your Podcast Like a Pro w/Nico Lagan

How do you use AI & social media to market your podcast efficiently? Nico Lagan, a content strategist, shares tips and strategies to increase listeners and engagement through social media and AI. He also highlights the need for authenticity and understanding the audience on each platform. Nico also talked the power of touch points and the value of long-form content in podcasting. Nico also provides recommendations for AI tools like ChatGPT and CapCut to streamline content creation. He introd...

Feb 08, 202430 minEp. 69

Why Podcast Metrics Doesn't Tell The Whole Story w/Barry Luijbregts

Unlock the secrets of podcasting's profound influence on listeners as we chat with Barry Luijbregts, Creator of Podhome.fm. Barry transformed his love for the spoken word into a thriving podcast hosting platform. Explore the intimate bond that blossoms between podcasters and their audience, a connection that's woven into the fabric of our daily lives. Whether you're multitasking or just unwinding, podcasts offer a versatile and personal soundtrack to our routines. Barry's own leap from software ...

Feb 01, 202419 minEp. 68

How to Get Clarity So You Can Be More Productive w/Mark Struczewski

Ever feel like you're spinning your wheels, trying to be more productive but not making real progress toward your goals? Then this episode is for you. Listen as Mister Productivity, Mark Struczewski talks about how to cut through the noise, revealing how simplifying your approach and focusing on the 'why' can lead to true productivity gains. Mark also shares personal stories, such as his unwavering commitment to running and his strategic decision to outsource lawn care, to keep his sights set on...

Jan 11, 202418 minEp. 67

Real Talk About Podcasting and Accessibility w/The Blind Blogger, Maxwell Ivey

Do you find yourself making excuses for why you can't start a podcast? This week's guest, Maxwell Ivey, a visually impaired YouTube podcast host, is an author, life coach, and accessibility consultant. Max, also known as "The Blind Blogger," shares his experience on how embracing the rawness of life's challenges can captivate an audience and build real connections. We talked about the never-ending updates that online apps and platforms go through and addressed the surprising impact of these upda...

Jan 04, 202427 minEp. 66

Finding Your Unique Voice: Strategic Podcasting for Solopreneurs and Professionals w/ Isabella Sanchez Castañeda

Unlock the secret to making your voice heard in the crowded podcasting landscape with our latest episode featuring Isabella Sanchez Castañeda. Isabella is the CEO and founder of Isa Media Inc., a digital marketing agency focused on the production and strategy of high-converting podcasts for businesses. As a seasoned podcast strategist, Isabella shares invaluable knowledge for small business owners and solopreneurs looking to carve out their niche. Together, we discussed the intricacies of transi...

Dec 21, 202315 minEp. 65

Transforming Your Podcast with the Power of Personal Style and Color w/ Patsy Sanders

Ready to transform your podcasting business by enhancing your personal image and style? Stay tuned because today's guest, image stylist, Patsy Sanders, unlocks the secrets of personal style, color palettes, and their significant role in podcasting. Patsy illuminates how to bring out an authentic image that can take your podcast to new heights. She also discusses how to harmonize your personal style and color palette with your brand and image while maintaining self-confidence and staying true to ...

Dec 14, 202327 minEp. 64

Optimizing Time and Sleep for Increased Productivity and Better Life Balance w/ Carina Lawson

Do you often feel like there aren't enough hours in the day to get everything done? This can be especially significant if you're an independent podcaster going it alone. What if I told you that productivity and self-care don't have to be a chore? Meet my guest, Carina Lawson, certified high-performance coach and business efficiency consultant, who has made it her life's mission to help others maximize their time and energy. Born in Brazil and operating out of Doha, Qatar, Carina uses her diverse...

Dec 07, 202313 minEp. 63

Unleash the Full Potential of Your Podcast With the PodCubator Mentorship Community

Ever wondered why most independent podcasters fail to deliver as promised, often not even going beyond three episodes? Tune into this bonus episode as I delve into the alarming statistic that nearly 90% of independent podcasters are inactive, and attempt to help you understand the reasons behind this trend. Drawing from a decade of industry experience and six years of podcasting, I share my insights and observations on the challenges podcasters face, the foremost being the lack of sustained guid...

Dec 01, 20234 minEp. 62

Harnessing the Power of Neurodivergent Minds in Podcasting w/ Meghan Bonde

Do you struggle with podcasting because it seems your brain doesn't work the way it 'should'? Meghan Bonde, a neurodiversity specialist, guides us into the captivating world of neurodivergence in this episode. Meghan is not only an educator and TEDx speaker she's also a dancer and mom, and uses her multifaceted experiences to champion individuals who think and behave differently. Armed with her wealth of knowledge, she helps us demystify the term neurodivergence, a concept introduced by Judy Sin...

Nov 24, 202314 minEp. 61

Demystifying Business Podcast Metrics and Strategies w/ Megan Dougherty

This episode features savvy digital marketing strategist and co-founder of both One Stone Creative and the Podcasting for Business Conference, Megan Dougherty. Megan has a background in online business development and course creation. My conversation with Megan range from her debunking the idea that every business needs a podcast to spotlighting the real podcast metrics that matter. Prepare to be amazed as Megan recounts her unexpected journey into the podcasting world and explains why conventio...

Nov 16, 202326 minEp. 60

How to Create A Podcast That People Will Listen to and Love w/Khudania Ajay

Have you ever wondered why some podcasts hold your attention while others don't? On the latest Tools of the Podcast Trade, we welcome Ajay, an accomplished media consultant and podcast host hailing from New Delhi, India. Ajay who is also the host of KAJ Masterclass Live , doesn't just bring his infectious energy to us, but also invaluable insights on how to create an engaging podcast. Our conversation takes an interesting turn as he emphasizes the key principle of not creating barriers for your ...

Nov 09, 202330 minEp. 59

How to Harness Social Media Ads for Podcasting Success w/ Matt Shields

If Facebook ads have been a mystery to you then this episode is for you. We've managed to nab Matt Shields for a chat - the chap who runs a wildly successful ad agency on these platforms. This episode will help you learn effective strategies for organic traffic, the importance of understanding your audience, and the power of targeted structure for your podcast. Matt spills the beans on his secret sauce - cross-promotion and consistent social media presence. So, if you're thirsty for tips on how ...

Nov 02, 202320 minEp. 58

Busting Myths and Navigating Challenges in Podcasting w/ Dave Jackson

What if the only thing standing between you and your dream of hosting a successful podcast is a myth? Join us as we navigate the podcasting landscape with People’s Choice Podcast Award winner, Dave Jackson. Not only a renowned podcaster, but Dave’s multifaceted identity as an 'edutainment' provider, teacher, uncle, brother, and guitar player also offers a unique blend of wisdom and humor to enlighten you. Together, we expose the unseen challenges that even the most intelligent individuals might ...

Oct 26, 202321 minEp. 57
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