How to Use AI & Social Media To Market Your Podcast Like a Pro w/Nico Lagan

That means I need seven or eight reels for one person to say I like this guy , I trust this guy , I'm going to go listen to his long form content or I'm going to buy his coaching services or I'm going to read his book , whatever .

trade , where you can learn about the tools and resources you can use to start and grow your podcast . Tune in this week as we talk about the help you need to remove the mystery from podcasting so you can become a successful podcast that can reach your audience where they are Want to increase your views .

Today's guest , nico Lagann , says post-mourn Welcome , nico .

So this is what I do . Now . I'm a sales engineer by trade . I was a sales engineer for a telecommunication company for 12 years I was . I was in high end sales in the technology world and I've been . I studied as a computer technician , so I , I , you . My biological dad was a was an engineer , so I've been building computers since I'm a kid .

I'm a big nerd , so I love technology and it makes sense that today I dedicate myself to incorporating AI into content creation , into making content creation easier , better , faster , more appealing like really making better quality content faster and in bigger numbers .

So I might get my , my passion for talking and my passion for technology together , and this is what I do .

dirt . You're going to have a lot of problems competing because , as you said at the beginning , it is all . If you want to grow your reach , you need to post more . Like I've been traveling the US for in an RV for 13 months now .

We've my girlfriend and I are Canadian , but we've been all over the place and I met some content creators back in Austin , texas , this year where they have multiple millions of followers on all platforms . Like they're there , some of the best in the world at what they do . I was at the gym with 10 grand of equipment .

My girlfriend was recording me and he the main guys like hold on , what are you doing here ? And we started talking . We became friends . He's one of my friends now , but you know the big . The best advice he gave me is exactly that . He's like . I asked him . I'm like how do I build my audience ? Post more , ok , how many times ?

Four or five times , minimum a day . I'm like how can I make that happen without building a team ? How can I make this happen without trying to find a way to streamline and optimize all of my content creation workflow . There's no way . There's no way , even if I do this full time , four , five , six times a day is insane . It's an insane

amount . But yet look at Alex Hormosi , look at Gary V . Alex Hormosi says he posed between men and his wife 250 times a week . Gary V says for years he's been saying that he's toasting 64 times a day . It's insane , it's absolutely insane . But if guys like them are the best at what they do , do it . Guess what . It applies to us too .

It doesn't matter that it's personal , it doesn't matter that it's . You can be a coach , you can be a podcaster , you could be an agency , you could be somebody that you could be a plumber . I've redone websites for plumbers in order to get them more , more attraction . So it could be . You could be the owner of a e-commerce motor , like brick and mortar .

If you use social media , which is the greatest marketing tool ever invented , you're a content creator , but you need to understand what platform does what . Who's the audience that's on that platform ? What type of content do they want to see ? How do you craft your content in order to reach those people ? How do you make sure that they will listen to you ?

Ai is great to help you , but

AI is not replacing us anytime soon , like . There's a human touch that needs to be done there and this is the important factor . You need to understand what works where . Yeah , you need to be authentic , because a guy like Gary Vee can post 70 times a day . If you don't , if his message doesn't resonate with you , are you going to listen to his video ?

No , absolutely not . So you can post all you want , but , sorry to say it that way , if your message sucks , if people don't feel , no , but if people don't feel you , if they don't if you don't resonate with them , they're not going to listen to you . We have an attention span of less than six seconds .

Yeah , and we're going to be very fast at just tip , tip , tip , yeah .

I probably have three or four hundred back at home . So psychology shows you how important it is to know how to craft your message , and this is why podcasting made sense to me . I could apply everything that I've learned through my sales career NLP psychology and try to see how can I create content that will inspire people .

And podcasting is the best way to do it because it's long form , so you can just go on a rant for an hour if you want . If you're not comfortable doing an hour rent , you can have people on your podcast with you , like what we're doing right now that hopefully informs and inspires , helps your audience .

So there's so many ways , but podcasting is so great to me because long form content is dying , Like . Our attention span is so short right now that you know science says about six seconds . I can tell you it's more like two or three . When it comes to social media , you have this . This is the time you have to capture attention .

So if you consider that reels are the king of content nowadays , so when I do a podcast to this day , when I record my podcast now , I don't

even think about it in a way that is somebody going to listen to it for an hour . I don't even care if people listen to it for an hour . In my head I'm like how can I disseminate all my ideas in a short factor , in a short form , Like reels ?

When I'm recording a podcast , in my head I'm like , okay , how do I create 10 , 15 reels that will resonate with people ? Once it resonates with people , now they're going to go to my long form content in order to listen to it .

But marketing teaches you that you need at least seven to eight touch point with your cross-tech customer in order for them to trust you .

That means I need seven or eight reels for one person to say I like this guy , I trust this guy , I'm going to go listen to his long form content or I'm going to buy his coaching services or I'm going to read his book , whatever , but seven times . I have two choices .

I can do seven hours of podcasting , hoping that that same person listens to seven hours of me ranting , or I create seven pieces of content that is 20 seconds to one minute long and I establish those points of contact like this I can do this within one podcast .

It can last half an hour , like it can last three hours . I didn't care . But I never got into it with a plan to say this is what my end goal is . All I wanted to do is to speak to inspiring people that I know would resonate with my audience .

I've been able to grow my audience from a few thousand to more than 100,000 in this past year , to go from a few thousand views a month to five to 10 million views a month . But how did I do that ?

Did I do that by convincing everybody that they should listen to my hour podcast and by just oh , you should listen to me , shoot the breeze with somebody else ? No , I'm creating content with the understanding of who I'm speaking to . Why would they listen to me ?

Because our intention is , when you think about it , our most important thing we possess in life as human beings is archetype . You might not , most people don't realize it , but deep down in their heads they know If they listen to your content . That's the greatest gift they can never give you , because we don't know how much time we have .

So I'm giving you an invaluable asset my most important . So the least I can do is to cater content that will resonate with you . Yes , podcasting . When you get into a podcast to say this is what there's 10 points I want to speak to my guest with . I know that by the end I can have 10 reels I will take .

I'll chop out the question , I'll just chop , I'll just put his answer , I'll chop it down to 20 seconds to a minute and then pop , I'm going to post this . That's it . That's all the content I'm going to post . I'm going to say this reel was taken part of a long form content .

The full podcast is available here and please go listen to it , because this is just one of many good advice that you need to hear . But this is the understanding . But that works on Instagram , that works on TikTok doesn't work on LinkedIn . Linkedin likes written content .

That's why AI is so important , because I can go into AI and say , hey , transcribe my podcast , transcribe those reels , shove it into chat GPT and say , okay , what I want to do is you take this to write me a full length blog Awesome . Once it has the blog , you use it as a structure . You reword it so that it's you .

So I normally take what they suggest . I take 10 or 15% of it . I remove all the rest . I rewrite it all . I post that on one of my websites . Then I ask it again . I'm like hey , take this blog , turn it into a LinkedIn post Awesome . I take the structure , rewrite it , post it . Hey , change it into a Facebook post . Pow Now .

I created a full length blog , a LinkedIn written content , a Facebook one . I created a reel on Instagram . I created a reel on TikTok . I created a reel on YouTube . I could take and say a two liner , resume that reel into one sentence and post it on Twitter . Right there , I have seven pieces of content . Makes sense . Now do that six more times .

And that's what GaryVee does . It's insane . It's absolutely insane .

They might have a great message , but they need to know okay , this is where it starts . This is what the end , this is the end product that I want . What do I have to develop as per my skills and my knowledge ? And this is what I do with all my customers . That's part of the strategy is to say what are my natural skills ?

How do I take those natural skills and develop them and create a brand and message around the way I deliver my message ? I I'm not , I am not one that will ever tell you you should develop your weakness . I don't care about your weaknesses . Yes , I know what they are . I want you to build on your strength and then we can craft a message .

We'll understand who your audience is , who your niches , will develop a message and then we'll make , we'll do a branding around it , like putting nice colors and a bow around it . So it's all perfect . People like what it looks like , but then the the style is really developed around you as a person . Once that done , you can use AI to start creating content .

Like I cheat . I treat chat GPT as One of my employees . I have employees . There are video editors . Yeah , and , and you know what , I'm Canadian , so I say please and thank you . So please can you create , help me create this on this towel , thank you . So chat GPT , to me , is a Brilliant place to do brainstorming , get ideas of content creation .

Use it to kind of . There's other AI platform that you can use that will help you Cut long form format into shorter , although , yes , my guys do a 10 times better job than the best . The best app out there for video editing , like long form content , is opus Opus Pro , and it still does not do that great of a job , is it okay ?

Yes , if you're trying to create content , that is amazing . It's not good enough yet . You still need to spend a lot of time editing it , but , again , it's all about creating that structure . Once you have the understanding of your , your whole process , what are the skills that you need ?

You can start incorporating the tools that will make it easier , easier , that will streamline , optimize , yes , repurpose , because there are to transcribe a real . There's a nap . There's an AI software that does , though . There's an AI software like chat GPT , that will rewrite it for you so that you edit

it yourself . It can help you . There's an AI that can help you , whatever what you're doing . Yes , can it help you , but you need to . If you put garbage into those AI tools , they will spit out garbage , not make your content great . Yeah , help you make it great .

They will help you save time , but it's on you to have the skills that you need in order to create good content .

Although I have video editors on stuff , I tend to leave them to edit my client stuff and I like to my own stuff because I , yeah , always working on my personal style and nobody understands me more than I do and I do a lot of my content editing , like even if I record on the camera that one of the cameras , that is , that I have AI and cameras .

I do a bit of the editing on Premiere Pro , but most of the editing I still do on my phone because it's once you understand an app like , let's say , cap cut Amazing , absolutely amazing and powerful . It makes your life so easier , much easier . But it can like just the auto caption . It's so great and that's AI . We don't realize it .

But I think a video and say , auto , give me auto caption . I wanted appearing this in this style , with those colors . You click enter , takes 15 seconds and it's done Okay . So there's a lot to me . Chat GPT and CapCut I use every day , multiple times a day . They change the way I create content , but I do a lot of writing .

I'm a writer like , I've rolled a book , I'm writing my second one . I've taken a lot of courses on copywriting , so those I understand what I need . Like I'm writing a course right now on how to incorporate AI , and just this morning I finished two new chapters and I run them through chat GPT . I just say , hey , what do you think about this ?

This is I provide context . This is what I'm trying to accomplish . This is my audience . What do you think ? And I've built multiple apps within chat GPT to help on every type of content that I do . So this is something I provide to my clients so they can just jump in . The AI is trained to ask specific questions , but it's brutally honest .

It will tell you what's good , what doesn't , what needs improvement . And this is why chat GPT is so great .

Maybe Microsoft was saying yesterday or yeah , I think it was yesterday they released an article saying that they hired the original owner , the guy that started the chat GPT to be part of their team . So you know chat GPT has , you know it has a massive advantage over everybody else because it didn't get longer than anybody out there .

Yeah , microsoft has massive teams . Google handles I think between 90 and 95% of the world's research goes through Google . So they have , and it's all done through AI , so they do have the AI in the back end that's already running . How long is it going to take them to duplicate or to make something like chat GPT better ? It'll probably take a long time .

They're so smart that they can . You know , in my last work as a sales engineer . I did a lot of back engineering , so reverse engineering . So it's easy for them to start with a platform to say , okay , how does it do , how does it act ? Is that AI reacting to what I'm asking ? How can I duplicate that and make it better ? Plus , they have a massive .

How many hundreds and thousands of times bigger is Google compared to open AI that created chat , gpt ? Right , yeah , so they'll get there . It's just a matter of time before they can . Yeah .

Okay , those are the skills that you need . You're going to hate me , I'm telling you . You're not going to like me , but I got a customer that we took . From the beginning . He was not very good in front of the camera , one of the most knowledgeable guy I've ever met . Now , six months later , he is amazing in front of the camera .

But I'm telling you , when we first started , he was swearing at me , calling me names . He's like , no , not doing it and I'm come on , but it's okay , it's fine . You're not hurting my feelings , but I do full service , like him . We do everything . All he does now is record the content and he does it our way .

We do everything , from the repurposing , from the ebook creation to the website , to his reels that he posts every day . I still give him comment . We do the . We do everything for him . All he does is the video recording , but the Alpha creator blueprint , what it is is .

Not everybody is to the point where he is that's ready to invest thousands and thousands of dollars every month in order to have a full fledged service . Some people are who I was three and a half years ago and this is why I wrote this .

So basically , I give tricks on how to create rapport , for example , all the things that I've learned over 10 years and 12 year career . How do you interact with people ? Because , at the end of the day , if you're not able to , you can craft the best message in the world .

If you're not authentic , if you don't know how to create rapport , how to connect , deep , meaningful connection with the people on the other side of the lens , you'll never be successful . So I'm writing it in a way right now , because now I do all one-on-one . Everything I do is through the strategies one-on-one .

We develop your skills , we integrate AI where it makes sense , we develop your strategy as to where do I post , when do I post , what type of content do I post ? And we build and I'm a big fan of analyzing numbers , because numbers don't lie . If it works , it works . Let's duplicate it . Let's figure out why it worked .

Duplicate it so that you go viral all the time . What did work ? Let's scratch it . Who cares how you feel , if you like creating that type of content ? I don't care . Does it work ? Yes , let's do more . It doesn't work ? Okay , why didn't it work ? Can we make it better ? We'll try . If it doesn't work , scrap it and let's concentrate on what works .

So the program is this . So it's split into five different modules , if you will , and that's what we approach . Right now , I'm doing it one-on-one , but starting in January , I will have a full-fledged online course where you don't even need to interact with me . I will have it in a way that it's all structured .

Every week we'll have some calls so that if you have questions , I'm there to help . We'll have calls where people can join . But the goal is this it's really to make it cheap , so that people don't have to waste their next two , three years figuring out what I figured out .

You can get that course , go through it within a couple of weeks and then you'll understand where to start . I recommend there are some things like creating rapport . I could do a full program on this , but I'd rather give you books that I've read . I'm a big reader so I can tell you go see , this guy Is the X guy . Does that guy change my life ?

So follow this guy . Once you're done , tell me , we'll start incorporating it . So this is a bit of the idea is to understand how to develop your natural skills , and where does AI fit in ? What type of equipment should you buy ? Because that's another thing .

We tend to spend a lot of money and God knows that I was one of them to spend so much money on equipment that we don't even need . So much of my content is built on this and I get millions of views every month with this , with my phone . Sometimes I don't even put an external microphone on it , I just talk on my phone .

I just know how to record , change my angles , I know how to edit with some effects that it's appealing to people . But so this is what the course is all about what AI work and AI help you , which app you should use , how to read the numbers , how to get better without

necessarily having to be with me all the time . You can do it on your own , but if you have questions , I'm there .

You need to analyze what you say , how you said it , how much , because you know one of the things that if you notice the way I talk , I don't have any filler words . I don't think I studied politicians in the way that they speak , so I tend to slow down my speech tempo to about 70 or 80 percent , because psychologically , this is where you grab attention .

It's like hypnotic . People listen to you and instead of , I'll leave a blank and while I gather my thoughts . So those are tricks that you can start doing right now . Just try to think before you speak so that your language is more appealing , because nobody likes somebody that's always .

So post every day , listen to your podcast and be extremely judgmental of yourself . Be hard on yourself .