Through the Noise - podcast cover

Through the Noise

Ernesto Gluecksmannwww.throughthenoise.us
Through the Noise is a podcast that explores the hurdles, solutions, and the process of cultivating success for organizations, through conversations with CEOs, executive directors, entrepreneurs, authors, and consultants.
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Episodes

#344 Michael France, Managing Director of Safety & Training of the National Air Transport Association

Michael France is the Managing Director of Safety & Training for the National Air Transportation Association, overseeing the Association’s Safety 1st program. Michael has extensive experience throughout the general aviation ground handling industry in safety, training and fuel quality management and is a frequent instructor of many of NATA’s in-person training events. The National Air Transportation Association (NATA) has been the voice of aviation business for over 75 years. Representing ne...

May 14, 201847 minEp. 344

#343 John Abodeely of the Houston Arts Alliance and Ed Spitzberg of Spitzberg Advisors on Arts Funding and Consulting

We haven't delved much into the world of the arts and the nonprofits that support them but we're thrilled to branch out with our guest from the Houston Arts Alliance. John Abodeely is the CEO of the Houston Arts Alliance and we're also joined by Ed Spitzberg, the Principal of Spitzberg Advisors who has provided strategic planning and other services to bolster the staff of small arts organizations. As a former nonprofit executive, Ed Spitzberg understands what nonprofits need -- and don't. While ...

Apr 16, 201843 minEp. 343

#342 Ian Lyle of the National Water Resources Association

Water is everywhere -- until it's not. On the East Coast, we tend to take water for granted, we rarely have droughts and clean, safe, water is seemingly always available with a flick of the wrist. Water conservation is a critical issue today for billions of people around the world and we've invited Ian Lyle, the Executive Vice President of the National Water Resources Association to the show to give us some perspective. Think about dinner last night? Did you have wine? Beer? A single glass of wi...

Apr 09, 201840 minEp. 342

#341 James Kaitz, President and CEO of the Association For Financial Professionals on Credentials and Standards

As we get closer to tax season and people begin fretting about their deductions and refunds, we thought we'd speak to someone in the world of finance who is making a big difference for financial professionals and their clients. James Kaitz is the President and CEO of the Association For Financial Professionals and under his leadership, the organization has pursued a standardization of the profession by creating an offer an exam to measure knowledge and competency. The AFP represents 15,000 indiv...

Apr 02, 201837 minEp. 341

#340 Organizing at the Chapter Level with Brent Hayhurst and Stephenie Sikorski of the DC Chapter of the American Marketing Association

We constantly talk to representatives from major national and international organizations and today we're thrilled to speak with two people who put their energies towards organizing for their profession on a local level, through chapters. Brent Hayhurst and Stephenie Sikorski join us from the DC Chapter of the American Marketing Association where he is the current and outgoing president and she is the incoming president of a very active and all-volunteer board. They engage with professionals aro...

Mar 26, 201838 minEp. 340

#339 David LaBahn, President and CEO of The Association of Prosecuting Attorneys

David LaBahn is today's guest on Through the Noise and he is the President and CEO of The Association of Prosecuting Attorneys. Like many of the listeners of the show, his membership is comprised of mission-driven individuals using their talents to create a better world. There are 3,000 prosecuting attorneys around the United States that participate in the vast and varied criminal justice system. Their membership can be appointed or elected and they operate in systems that are based entirely on ...

Mar 22, 201841 minEp. 339

#338 Andrew Sousa of Steadfast Communications on Effective Messaging

Getting your message to the right people is a concern of all communications staff and we're pleased to welcome Andrew Sousa of Steadfast Communications to Through the Noise to talk about just how to do that. Working in public relationships for nearly 20 years, Andrew Sousa has honed his ability to focus on the details that need to be told to tell the right story. Your organization could be doing incredible, life-changing -- and life-saving -- work but if you don't have a way to convey that to th...

Mar 19, 201841 minEp. 338

#337 Billy Johnson, Chief Lobbyist of the Institute of Scrap Recycling Industries

Ever wonder what happens to your old phone when you upgrade? What happens to all the components? What about your car or refrigerator? In most of the U.S. we have curbside recycling but beyond household waste, there's a tremendous number of products that can and must be recycled to save water, energy, and money and the members of The Institute of Scrap Recycling Industries are making sure that our innovations in recycling keep up with our innovations in products. We sit down with Billy H. Johnson...

Mar 15, 201850 minEp. 337

#336 Joseph Ricci, President and CEO of the TRSA

The TRSA supports an industry that people only notice when something isn't working. Unlike event planners, the members of the TRSA touch each of our lives each day. TRSA is the association for linen, uniform and facility services and they run the industrial cleaning services that keep our hospitals, firefighters, and other critical workers in clean uniforms. They are a massive industry with 30,000 delivery trucks on the road each day, delivering uniforms, linens, and other goods to keep things r...

Mar 12, 201838 minEp. 336

#335 Richard Tracy of the Global Cold Chain Alliance on Getting Food to You

Richard Tracy of the Global Cold Chain Alliance returns to the show to talk about his industry's multi-faceted approach to eliminating food waste. As he's said before on the show, they are part of the “industry that is feeding the world.” The Alliance is comprised of four different associations involved in refrigeration, shipping, and transport of the food that makes it to your plate. They are deeply invested in supporting functional transportation systems around the world which enable farmers t...

Mar 08, 201843 minEp. 335

#334 Corey Petree, Founder of Story Store Media

Getting heard "through the noise" is why we're all here and today's guest, Corey Petree has spent his career helping organizations and businesses amplify their stories and get them heard by the right person. Corey Petree is a returning guest on Through the Noise and he is the Founder of Story Store Media, a video production firm that also produces work for live audiences. What message will connect you to your next high-level donor? What tactic will resonate with your community? Are you wasting t...

Mar 05, 201840 minEp. 334

#333 Jim Kremidas, Executive Director of the Association of Clinical Research Professionals

Jim Kremidas, Executive Director of the Association of Clinical Research Professionals represents 13,000 researchers around the world who perform the clinical trials that keep us healthy and safe. Their members live in more than 70 countries and work in academia, hospitals, for corporations and in other settings. As Jim Kremidas says "Variance is the enemy of quality" and the ACRP is working to make the profession operate more smoothly with predictable and measurable standards.

Mar 01, 201843 minEp. 333

#332 Podcasting for your Organization with Dr. Lisa Greenhill of the Association of American Veterinary Medical Colleges

Regular listeners of this podcast will know that we are huge advocates of podcasts for nonprofits. They're a fantastic way to reach your audience and 25% of Americans regularly listen to podcasts. So we've invited Dr. Lisa Greenhill to Through the Noise to talk about the podcast she got off the ground for the Association of American Veterinary Medical Colleges. Dr. Greenhill is an educator and skilled podcaster who brings the issue of diversity to the table on AAVMC's podcast "Diversity and Incl...

Feb 26, 201843 minEp. 332

#331 Keeping America's food and feed safe with the American Feed Industry Association

Joel Newman and Victoria Broehm of the American Feed Industry Association join us on Through the Noise to talk advocacy, membership and communicating with a diverse industry. Joel Newman is the President & CEO and Victoria Broehm runs their communications wing as the Director of Communications and ensures that they have messaging that resonates across their broad base and keeps their 670 members engaged in their mission. The feed industry keeps the animals safe that eventually end up on dinn...

Feb 22, 201846 minEp. 331

#330 Learn How to Lobby Congress Effectively with David Lusk and Brad Fitch

Many individuals use the new year as an opportunity to get fit -- and similarly, it's a great opportunity for your organization to get its advocacy program in shape. We've invited two experts to the show today to help you with that -- David Lusk, Founder of Key Advocacy and Brad Fitch, CEO of the Congressional Management Foundation. David Lusk is a returning guest who Ernesto called an "Advocacy Personal Trainer" and they are both committed to creating better advocates -- whether as individual c...

Feb 19, 201847 minEp. 330

#329 Journalist Simon Owens on Media, Storytelling, and Advertising

In order to reach and move potential supporters, nonprofits need to be able to tell their story and describe why their mission matters. We've invited journalist and storyteller Simon Owens back to Through the Noise to chat about the transitions and growth within new media. Do organizations have the capacity to be heard? Is it worth it to pay for advertising on social media? How much does it take to be heard? Simon Owens primarily writes about media, marketing, and tech. Join us for a conversatio...

Feb 15, 201839 minEp. 329

#328 Patrick Dorsey of Impexium on Changes Necessary for AMS

Still using an excel spreadsheet to store your organization's donors? On the fence about your AMS? Join us on Through the Noise for a conversation with Patrick Dorsey of Impexium, an association management software. Patrick Dorsey is the Executive Vice President for Marketing at Impexium and he recognizes the challenges of operating a nonprofit in a world when people have become accustomed to the instant gratification of Netflix and Amazon. People aren't just working 9-5 anymore and the AMS comm...

Feb 12, 201835 minEp. 328

#327 Teri Carden of ReviewMyAMS on Finding a System that Works for You

Association Management Software is critical for every nonprofit that intends to grow and be successful, yet there are many organizations that still juggle their information on Excel spreadsheets. If you use or manage an AMS, this episode with Teri Carden, the Founder of ReviewMyAMS, a business which provides real reviews of the software by users, is essential. Teri Carden has a background as an association executive and saw the problems on the ground facing the associations she worked with and d...

Feb 08, 201858 minEp. 327

#326 Martha Parham, Senior Vice President of Public Relations for the American Association of Community Colleges

Over 13 million people are served by the work of today's guest, Martha Parham. 13 million students attend the nearly 1,200 community colleges around the United States (and world) that are part of the American Association of Community Colleges -- and their positive impact is felt by the families and communities that are improved by the education these students receive. As Senior Vice President of Public Relations, Martha Parham helps communicate the tremendous benefits available to those consider...

Feb 05, 201840 minEp. 326

#325 Scott Becker, Executive Director of the Association of Public Health Laboratories

Want to know about SARS? How about Zika? Maybe you're not thinking about those particular infectious diseases at the moment but the people of the public health laboratories around the United States are constantly working to keep you and you and you safe from them. And the people working diligently on these and other emerging infections are represented by the Association of Public Health Laboratories. We've invited Scott Becker, their Executive Director to the show to chat about their work and ho...

Feb 01, 201843 minEp. 325

#324 Dave McCurdy, CEO of American Gas Association

Dave McCurdy has a fascinating background. He represented his home state of Oklahoma in the House of Representatives from 1981-1995 -- a time when Congress operated very differently than it does today -- and held several critical leadership positions. After his tenure in Congress, he was the chief executive for a couple of other associations before accepting the role he has today -- President and CEO of the American Gas Association. The AGA has been around for nearly a century and will be celebr...

Jan 29, 201846 minEp. 324

#323 Digital Marketing Strategy and Presentation with Jonathan Rick

Do you know which fonts you should never use when making a professional presentation? Find out during our conversation with writer and educator Jonathan Rick. He joins us on the show after an enthusiastic recommendation from a previous guest -- journalist Simon Owen. He's the president of The Jonathan Rick Group, a digital marketing agency offering ghostwriting services that create thought leadership. With a background in journalism, Jonathan Rick also teaches business writing workshops and univ...

Jan 22, 201846 minEp. 323

#322 30 Years of Helping Families Thrive with Lynn Thomas of Community Connections

For 30 years Community Lodgings in Alexandria, VA has been helping local families out of homelessness by providing a variety of critical and stabilizing services. The Washington, DC area is extremely expensive and they help their clients into affordable temporary and permanent housing. Beyond housing, they also help with financial and other educational opportunities for the adults and children of their client families. We speak with their Executive Director, Lynn Thomas and their communications ...

Jan 15, 201839 minEp. 322

#321 Why You Need a Podcast with Steven Valley of the United Motorcoach Association

The numbers are going up all the time and right now one in four Americans listen to podcasts. Even if you're one of the other three, it's time you start thinking about how podcasts can help you communicate with your current and potential members. Today's guest is Steven Valley, the CIO of the United Motorcoach Association, and they've recently launched a podcast to reach their diverse membership. Join us as we talk about the lessons they've learned along the way so you'll have an idea what mista...

Jan 08, 201851 minEp. 321

#320 Legal Affairs with Mary Ellen Kleiman of the National Association of Chain Drug Stores

Healthcare and healthcare access are a constant debate in the United States and we've invited Mary Ellen Kleiman of the National Association of Chain Drug Stores to chat with us about the role pharmacies play in healthcare. Representing the legal affairs department of NACDS, Mary Ellen Kleiman manages a different role than many of our guests who are often executive directors or communication directors of a trade association. Today's guest emphasizes the importance of pharmacists in the healthcar...

Jan 01, 201837 minEp. 320

#319 Dennis Goris of Goris Communications on Setting Yourself Apart with Storytelling

We're excited to welcome Dennis Goris back to the show today. He's the President and Creative Director of Goris Communications and helps nonprofits tell their story and refine their branding and messaging. Trying to raise money for your cause? Make sure your elevator is on-point. Trying to redefine your mission? An outside perspective can ensure it's succinct and coherent. It's important to tell your story, tell it well, and tell it in a way that makes you stand out from the crowd. In our conver...

Dec 25, 201739 minEp. 319

#318 Paul Stalknecht of the Air Conditioning Contractors of America on Skilled Jobs & Energy Efficiency

No one ever thinks about air conditioning until it's not working -- that's what our guest Paul Stalknecht of the Air Conditioning Contractors of America says. They represent 4000 member companies that work in residential and commercial air conditioning and even if people aren't thinking about them too much at this time of year, there's still a lot of important things that the ACCA has to offer. The air conditioning contractors have jobs. Lots and lots of jobs. The average age of the people worki...

Dec 18, 201734 minEp. 318

#317 Shawn Boynes, Executive Director of the American Association of Anatomists on Communications and Name Changes

Shawn Boynes is the Executive Director of the American Association of Anatomists, one of the oldest scientific societies in the United States. Since 1888 the AAA has been a resource for researchers and educators around the world who work in the field of anatomy. The organization is at a crossroads and working to come to terms with a name that does not fully reflect the potential membership that they could serve. They are currently considering other names to appeal to their broader audience to be...

Dec 11, 201737 minEp. 317

#316 Dr. Amy Dufrane, CEO of the Human Resource Certification Institute on Why Certification Matters

The human resources field has changed dramatically over the past several decades. Dr. Amy Dufrane, CEO of the Human Resource Certification Institute joins us to discuss the changes and why certified human resources personnel are so critical to a well-functioning organization. The HRCI produces a new certification test every single year to verify the skills and knowledge of those working in the field. With the advent of applicant screening technologies, the process of recruiting has become less t...

Dec 04, 201731 minEp. 316

#315 Barbara Stephenson, President of the American Foreign Service Association

"The rapid loss of so many senior officers has a serious, immediate, and tangible effect on the capacity of the United States to shape world events," according to today's guest, Ambassador Barbara Stephenson, President of the American Foreign Service Association. We're thrilled to welcome her to Through the Noise and we had the opportunity to sit down with her to talk about the work of AFSA which is the "voice of the foreign service" and the professional association for diplomats. They represent...

Nov 27, 201742 minEp. 315
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