#338 Andrew Sousa of Steadfast Communications on Effective Messaging

Getting your message to the right people is a concern of all communications staff and we're pleased to welcome Andrew Sousa of Steadfast Communications to Through the Noise to talk about just how to do that. Working in public relationships for nearly 20 years, Andrew Sousa has honed his ability to focus on the details that need to be told to tell the right story. Your organization could be doing incredible, life-changing -- and life-saving -- work but if you don't have a way to convey that to the people who need to know about your services, what's the point? Don't miss this episode and the chance to refine your communications strategy so you're talking to the right people, about the right message, through the proper channels to reach them.