Thriving Practice with Tracy Cherpeski - podcast cover

Thriving Practice with Tracy Cherpeski

Tracy Cherpeskitracycherpeski.podbean.com

Welcome to Thriving Practice - the podcast that proves you can build a profitable, efficient healthcare practice while actually enjoying your life.

Executive coach Tracy Cherpeski brings you a powerhouse lineup of top-tier practice owners, industry experts, and association leaders who are at the absolute top of their professional game - all united in helping private practices stay private and thrive. Tracy's solo episodes deliver decades of hard-won wisdom, and don't miss the candid "snack episodes" where Manager of Operations Miranda Dorta flips the script to interview Tracy.

Discover the systems, mindset shifts, and leadership approaches that turn chaotic practices into well-oiled machines that run smoothly whether you're there or not. Ready to move from surviving to thriving? Each episode gives you actionable strategies you can implement immediately.

Subscribe now and join our community at ThrivingPracticeCommunity.com for ongoing support from practice leaders who've been where you are.

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Episodes

Beyond the Agenda: Creating Psychological Safety in Group Facilitation - Special Snack Episode, EP 170

In this special "snack episode" of the Thriving Practice Podcast, Miranda Dorta turns the tables and interviews Tracy Cherpeski about the human side of group leadership. This candid, unscripted conversation explores Tracy's insights on facilitation, psychological safety, and the subtle dynamics that shape group interactions. Tracy shares personal stories and practical wisdom gained from years of experience working with healthcare providers and corporate clients. Episode Highlights: Tracy shares ...

Mar 28, 202513 minSeason 8Ep. 170

Numbers, Notes, and Confidence: A Musical CFO's Approach to Practice Growth Featuring Danielle Hendon, EP 169

In this episode, we dive into the world of financial clarity and confidence with Virtual CFO Danielle Hendon. From her unexpected journey from opera singer to CPA, to her mission of transforming business owners' relationship with their numbers, Danielle shares valuable insights about what it really means to be in command (not just in control) of your business finances. Key Episode Highlights: - What a fractional CFO does and why it matters for practice owners - The critical difference between be...

Mar 26, 202536 minSeason 8Ep. 169

From Survival to Mission: A Founder's Evolution in Healthcare Leadership - Special Snack Episode, EP 168

In this special "snack episode" of the Thriving Practice podcast, host Miranda Dorta interviews Tracy Cherpeski about her journey in building a mission-driven company. Tracy shares her unexpected path into coaching, beginning as a necessity during a major life transition with young children, and evolving into a focused healthcare provider coaching practice. The conversation reveals how her initial desire for career flexibility transformed into a larger vision of creating systemic change in healt...

Mar 21, 202511 minSeason 8Ep. 168

The Human Touch: Building Healthcare Practices Worth Preserving Featuring Michael Silva, EP 167

Many healthcare providers are excellent clinicians but weren't trained in business fundamentals. In this episode, physical therapy practice consultant Michael Silva shares insights from his journey from frustrated employee to successful practice owner to helping others build sustainable private practices. Drawing from over 25 years of experience, Michael emphasizes how exceptional patient experience and solid business systems create practices worth preserving. Key Takeaways: - Why focusing on ho...

Mar 19, 202540 minSeason 8Ep. 167

The Secret Weapon for Healthcare Practices: Understanding Fractional CFOs Featuring Lizette Peña, EP 166

In this episode, we sit down with Lizette Peña, CPA and fractional CFO at Ascent CFO Solutions, to explore how fractional CFO services can help healthcare practices thrive. With over 30 years of experience, Lizette shares valuable insights on managing the business side of medicine while keeping focus on patient care. Key Discussion Points: The role of a fractional CFO and how it differs from a full-time CFO Why healthcare practices specifically benefit from fractional CFO services Essential KPIs...

Mar 12, 202539 minSeason 8Ep. 166

The CEO Nobody Told You You Already Are, EP 165

Did you know that the moment you opened your practice, you became a CEO? It's true - yet no one ever prepares healthcare providers for this crucial role. In this episode, Tracy explores the powerful mindset shift that occurs when practitioners embrace their identity not just as skilled healthcare providers, but as chief executives of thriving healthcare businesses. Through real stories from practice owners and practical insights from business research, discover how thinking like a CEO can transf...

Mar 05, 202519 minSeason 8Ep. 165

Tough Nuts, Big Hearts: A Raw Look at Healthcare Practice Leadership - A Special Snack Episode, EP 164

In this candid "snack episode," Miranda Dorta turns the tables and interviews Tracy Cherpeski about transformative moments in her coaching practice. Through unscripted conversations, Tracy shares powerful insights about working with healthcare providers, revealing how vulnerability, cultural awareness, and thoughtful leadership shape successful medical practices. From emergency room physicians transitioning to private practice to international healthcare providers navigating different systems, T...

Feb 28, 202511 minSeason 8Ep. 164

From Hours to Minutes: Streamlining Prior Authorizations with Arrive Health's Innovative Tech Featuring Kyle Kiser, EP 163

In this episode of Thriving Practice, we welcome back Kyle Kiser, co-founder of ArriveHealth, to discuss the company's remarkable growth and its innovative solutions in healthcare technology. Since our last conversation a little over a year ago, ArriveHealth has doubled its revenue, a testament to the value of their real-time benefit network. Kyle shares how their technology is streamlining the prescription process by providing real-time, patient-specific cost information at the point of care. W...

Feb 28, 202530 minSeason 8Ep. 162

The 44% Profit Strategy: Transforming Healthcare Practices into Thriving Businesses Featuring Carrie Cook, EP 162

In this episode of Thriving Practice, Tracy sits down with Carrie Cook, a seasoned profit strategist who's transforming the financial landscape for healthcare entrepreneurs. With a unique background spanning 30 years in medicine and an MBA in finance, Carrie brings a wealth of knowledge to the table. She dives deep into the often-overlooked realm of profit strategy in healthcare practices, offering invaluable insights on how providers can build financially robust businesses without compromising ...

Feb 26, 202540 minSeason 8Ep. 162

Technology That Gives Your Team Their Time Back: Smart Solutions for Practice Efficiency Featuring William Velasco, EP 161

Does your team spend hours on repetitive tasks that drain their energy and pull them away from patient care? Software development expert William Velasco reveals how the right technology solutions can transform your practice operations without losing the human touch. With nearly two decades of experience helping businesses maximize efficiency, William shares practical insights on how practices can use smart systems to enhance both team satisfaction and patient experience. In this value-packed con...

Feb 21, 202550 minSeason 8Ep. 161

Eat More, Feel Better? Debunking Diet Myths and Sharing the Keys to Lasting Wellness Featuring Dr. James Cima, EP 160

In this episode, we dive deep into the world of functional medicine with Dr. Cima, a chiropractor and functional medicine expert with decades of experience. Dr. Cima shares his journey and insights on becoming a "doctor of the future." Key Topics: The three pillars of health: chemical, physical, and mental-emotional Understanding functional medicine and its holistic approach to wellness The importance of proper nutrition, especially protein intake Simple, actionable steps for improving overall h...

Feb 19, 202551 minSeason 8Ep. 160

Private Equity in Healthcare: A Candid Conversation - Special Snack Episode, EP 159

In this snack episode of the Thriving Practice Podcast, Manager of Operations and PR, Miranda Dorta, turns the microphone around to interview our host, Tracy Cherpeski about the critical topic of private equity in healthcare. Through an unscripted and authentic conversation, Tracy shares valuable insights about the impact of private equity ownership on healthcare delivery, from small family practices to large specialty groups. Drawing from her extensive experience supporting healthcare providers...

Feb 14, 202512 minSeason 8Ep. 159

SEO Secrets for Healthcare Providers: Optimize Your Website to Reach More Patients Featuring Samantha Mabe, EP158

In this episode of Thriving Practice, host Tracy dives into the world of digital marketing for healthcare and wellness practices with web design expert Samantha Mabe, founder of Lemon and the Sea. Samantha shares her wealth of knowledge on creating effective, patient-attracting websites specifically tailored for health practitioners. From the crucial elements of a professional medical website to the nuances of healthcare SEO, this episode is packed with actionable insights. Discover why your web...

Feb 14, 202535 minSeason 8Ep. 158

Becoming Your Own Banker: Infinite Banking to Build Wealth for Practitioners Featuring Dr. Rob Scranton, EP 157

Dr. Rob Scranton introduces us to the concept of Infinite Banking, a 200-year-old strategy that could revolutionize how practitioners approach wealth building and financial security. Learn how you can become your own banker, recapture expenses, and create a stable financial future. Key Points Discussed: Introduction to the Infinite Banking Concept (IBC) The benefits of creating your own banking system How to recapture expenses for major purchases like cars or practice equipment The historical su...

Feb 12, 202543 minSeason 8Ep. 157

How to Stop Leaving Money on the Table: Medical Coding Secrets Featuring Sherry Elliott, EP 156

In this episode, we dive deep into the world of medical coding and revenue cycle management with Sherry Elliott, founder of Elliott Health Information Professionals (EHIP). Sherry shares invaluable insights about how proper medical coding impacts healthcare providers, patients, and the broader healthcare system. Key Topics Discussed: - The importance of professional medical coding vs. provider-done coding - How incorrect coding can lead to significant revenue loss for healthcare practices - The ...

Feb 07, 202536 minSeason 8Ep. 156

Why Dismantling DEI in Healthcare Kills People, EP 155

In an era where DEI initiatives are under unprecedented attack, healthcare stands at a critical crossroads. This episode cuts through the political noise to expose a stark reality: dismantling DEI programs in healthcare settings isn't just about politics – it's about survival. Drawing from extensive research and real-world data, we explore how implicit bias directly impacts medical decisions, treatment options, and ultimately, patient survival rates. From cancer treatment disparities to maternal...

Feb 05, 202513 minSeason 8Ep. 155

The Parent-Leader Connection - A Special Snack Episode, EP 154

In this intimate snack episode, Miranda Dorta interviews Tracy Cherpeski about the profound connections between parenthood, leadership, and building lasting organizations. This unscripted conversation offers a candid glimpse into how Tracy approaches both parenting and business leadership. Key moments from their conversation: - Tracy emphasizes that while she sees parallels between parenting and leadership, this doesn't mean infantilizing team members. Instead, she views her role as a guide who ...

Jan 31, 202510 minSeason 8Ep. 154

Beyond the Stethoscope: A Cardiologist's Journey to Heal Physician Burnout Through Coaching Featuring Ben Reinking, EP 153

A Conversation with Dr. Ben Reinking - The Developing Doctor In this episode, we explore the world of physician coaching with Dr. Ben Reinking, pediatric cardiologist and founder of The Developing Doctor. Key highlights include: Dr. Reinking's personal journey from burnout to discovering the power of coaching The importance of developing "soft skills" like communication and leadership for physicians How small changes can have a big impact on combating burnout and finding joy in medicine The valu...

Jan 31, 202536 minSeason 8Ep. 153

Designing Prosperity in Your Practice and Life Featuring Dan Romance, EP 152

In this episode, Tracy talks with Dan Romance about his unique approach to helping healthcare professionals design prosperity across all areas of their lives. Dan shares insights on balancing personal and professional success, making incremental improvements, and planning for a fulfilling future. Key Topics Discussed: The concept of "prosperity design" and its holistic approach to success The five key areas of life: self, family, business, finances, and future The importance of incremental impro...

Jan 29, 202541 minSeason 8Ep. 152

Digital Health Solutions for Osteoporosis: Combining Strength Training with Medical Care Featuring Jenni Tarma, EP 151

Tracy and guest Jenni Tarma dive deep into how healthcare providers can better support patients with osteoporosis through comprehensive, evidence-based care that goes beyond traditional pharmaceutical approaches. Jenni shares how her company, Kaari Prehab, is transforming osteoporosis treatment through digitally-delivered strength training programs that achieve remarkable adherence rates. We explore why the standard advice of "gentle exercise" isn't enough, how to empower rather than restrict pa...

Jan 24, 202545 minSeason 8Ep. 151

The Practitioner's Paradox: Why Clinical Excellence Might Be Holding Your Practice Back, EP 150

In this solo episode, Tracy explores the critical mindset shifts healthcare providers need to make to transform their practices from survival mode to thriving businesses. She introduces the concept of the "practitioner's paradox" - where the very mindset that makes someone an excellent healthcare provider can actually hinder their success as a business owner. Through real-world examples and practical frameworks, Tracy explains how practitioners can transition from working in their business to wo...

Jan 22, 202519 minSeason 8Ep. 150

Snack Episode: Turning the Tables - A Candid Chat with Host Tracy Cherpeski, EP 149

In this unique "snack" episode, we're turning the tables as Miranda Dorta, Operations and PR Manager, interviews Tracy Cherpeski about her experiences hosting the Thriving Practice Podcast. This candid conversation offers listeners an intimate look at the stories and moments that have shaped our community. Episode Highlights: Tracy shares one of her most memorable interviews with Kara Hartl, an optometrist who served remote communities in Alaska. The touching story of how Troy Medical came to be...

Jan 17, 202516 minSeason 8Ep. 149

Digital Revenue Streams for Healthcare Providers: Expert Tips Featuring Robin Massey, EP 148

In this episode of Thriving Practice, host Tracy sits down with Robin Massey, founder of SkipTheBox. Robin shares her expertise on how healthcare providers can expand their practices into the digital realm, creating additional revenue streams through online courses, self-published books, and virtual workshops. This insightful conversation offers practical strategies for leveraging your medical expertise in the online space, with a focus on starting small, testing ideas, and overcoming technical ...

Jan 17, 202540 minSeason 8Ep. 148

74 Million Underserved: One Doctor’s Innovative Solution to America's Specialist Shortage Featuring Dr. Kara Hartl, EP 147

In this powerful episode, Dr. Kara Hartl shares how she's revolutionizing rural healthcare through Troy Medical, a pioneering telehealth company born from her experiences as an ophthalmologist in rural Alaska. After witnessing patients struggle with limited access to specialist care, Dr. Hartl developed an innovative hybrid model that combines telemedicine with on-the-ground clinical support to bring world-class specialists directly to underserved communities. From endocrinology to rheumatology,...

Jan 15, 202538 minSeason 8Ep. 147

Balancing Great Medicine with Smart Business Featuring Monica Capelli, EP 146

In this episode of Thriving Practice, host Tracy speaks with Monica Cappelli, founder of Rev Billing Systems. Monica shares her expertise on managing revenue cycles and building thriving healthcare practices. From setting clear visions to implementing effective systems, this conversation is packed with valuable insights for healthcare providers looking to improve their business acumen without compromising patient care. Key Topics Discussed: - The importance of having a clear vision for your prac...

Jan 10, 202552 minSeason 8Ep. 146

Why You Need a Lawyer on Speed Dial Featuring Michelle Bomberger, EP 145

In this episode of Thriving Practice, host Tracy sits down with Michelle Bomberger, an innovative attorney and entrepreneur who's revolutionizing how small businesses, particularly healthcare practices, approach legal counsel. Michelle, founder of Equinox Business Law Group, shares her unique perspective on why having a strategic legal partner is not just about avoiding trouble, but about empowering practice owners to make confident decisions and seize growth opportunities. This conversation cha...

Jan 08, 202536 minSeason 7Ep. 145

Value-Based Care in Healthcare: How Private Practice Owners Can Boost Profits While Improving Patient Outcomes EP 144 Featuring Katherine Evans

In this episode of Thriving Practice, we dive deep into the world of value-based care with Katherine Evans, President of Novocardia, a division of Cardiovascular Associates of America. Katherine shares her expertise on how value-based care models are transforming cardiovascular healthcare delivery, improving patient outcomes, and enhancing provider experiences. Key Topics Discussed: Understanding value-based care and its importance in modern healthcare The role of technology in streamlining care...

Jan 03, 202537 minSeason 8Ep. 144

Season 8 Launch: Double Episodes, New Community, and What's Next for Thriving Practice, EP 143

Join us for the Season 8 premiere as Tracy unveils exciting changes, including the Overachiever's Intensive with double episodes in January and February. Learn about our new global Thriving Practice Community, meet the team behind the scenes, and discover how our evolving format will deliver more actionable insights for practice owners. Whether you're a longtime listener or new to the show, this episode maps out how we'll support your sustainable growth in 2025. In this episode: Overachiever's I...

Jan 01, 202512 minSeason 8Ep. 143

Save $100,000+ on Your Healthcare Practice Lease: Expert Real Estate Strategies Featuring Colin Carr, EP 142

Episode Overview: In this episode, we dive deep into the world of commercial real estate for healthcare providers with expert Colin Carr. Learn how to make informed decisions about your practice location, whether you're leasing, purchasing, or renewing your current lease. Key Points: Introduction to Carr, a nationwide commercial real estate firm specializing in healthcare The importance of representation in real estate transactions Why talking directly to landlords during lease renewals can weak...

Dec 23, 202444 minSeason 7Ep. 142

2024's Most Impactful Healthcare Practice Growth Strategies (Year in Review + 2025 Preview) EP 141

In this special year-end episode, Tracy reflects on the transformative journey of Thriving Practice and previews exciting changes for 2025. Discover how successful practice owners are growing their businesses without sacrificing wellbeing. Key Highlights: - Evolution of Thriving Practice podcast and its focus on healthcare practice owners - Success stories featuring Dr. G (30% revenue growth while reducing clinical hours) and Dr. B (successful multi-service expansion) - Top episodes from 2024: -...

Dec 11, 202421 minSeason 7Ep. 141
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