Thriving Practice with Tracy Cherpeski - podcast cover

Thriving Practice with Tracy Cherpeski

Tracy Cherpeskitracycherpeski.podbean.com

Welcome to Thriving Practice - the podcast that proves you can build a profitable, efficient healthcare practice while actually enjoying your life.

Executive coach Tracy Cherpeski brings you a powerhouse lineup of top-tier practice owners, industry experts, and association leaders who are at the absolute top of their professional game - all united in helping private practices stay private and thrive. Tracy's solo episodes deliver decades of hard-won wisdom, and don't miss the candid "snack episodes" where Manager of Operations Miranda Dorta flips the script to interview Tracy.

Discover the systems, mindset shifts, and leadership approaches that turn chaotic practices into well-oiled machines that run smoothly whether you're there or not. Ready to move from surviving to thriving? Each episode gives you actionable strategies you can implement immediately.

Subscribe now and join our community at ThrivingPracticeCommunity.com for ongoing support from practice leaders who've been where you are.

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Episodes

200 Episodes Deep: Season 9 Kicks Off with New Vision for Healthcare Practices – A Special Snack Episode, EP 200

Episode 200 marks a significant milestone for the Thriving Practice Podcast, celebrating not just the achievement but the entire healthcare community that has grown alongside it. Tracy and Miranda offer an intimate look at how the podcast has evolved, what drives their content decisions, and the exciting changes coming in future episodes. This behind-the-scenes conversation reveals the heart behind the podcast and the movement it has become. Key Highlights: The podcast's evolution from experimen...

Aug 15, 202510 minSeason 9Ep. 200

The Movement We're Building (And You're Invited) Season 8 Finale, EP 199

In this Season 8 finale, Tracy reflects on eight months of breakthrough conversations and authentic connections while revealing what's been happening behind the scenes. She shares favorite moments including Dr. Ruth Mannschreck's inspiring time freedom story, Jennifer Raams' insights on emotional intelligence, and David Ford's MedWay innovation. Tracy discusses her surprising passion for addressing the clinical-to-CEO skills gap and announces expanding partnerships with medical associations in C...

Aug 13, 202528 minSeason 8Ep. 199

The Chief Complaint Driving Healthcare Providers to Burnout (And the Intensive That's Changing Everything) - A Special Snack Episode, EP 198

Tracy Cherpeski shares insights into the Practice Growth Readiness Intensive, a four-week program designed to help healthcare practice owners move from feeling overwhelmed to gaining crystal-clear direction. This snack episode reveals the market gaps driving demand for this intensive format and the measurable outcomes participants can expect. Key Highlights: The number one complaint from practice owners is always time, followed closely by burnout and isolation Most clients don't see bottom-line ...

Aug 08, 202512 minSeason 8Ep. 198

From Prohibition to Profit: How One Entrepreneur is Connecting Doctors and Cannabis Patients Featuring Aspen Noonan, EP 197

Join us for a fascinating conversation with Aspen Noonan, founder of Elevate Holistics, a pioneering telemedicine company connecting healthcare providers with patients seeking medical cannabis recommendations across 18 states. Aspen pulls back the curtain on this highly regulated but often misunderstood industry, sharing insights about entrepreneurship in the cannabis space, the complex patchwork of state laws, and innovative ways healthcare providers can support their patients while creating ne...

Aug 06, 202529 minSeason 8Ep. 197

Why Your Patients Need More Than Medical Care: The Functional Nutrition Solution Featuring Andrea Nakayama, EP 196

In this enlightening conversation, Andrea Nakayama breaks down the often confusing world of functional nutrition and explains how it can transform healthcare practices. Rather than focusing on restrictive diets or one-size-fits-all protocols, functional nutrition takes a personalized approach that considers each individual's unique history, physiology, and circumstances. Andrea shares how practitioners can integrate these services into their practices to better serve patients with chronic health...

Jul 30, 202540 minSeason 8Ep. 196

How to Buy Future Days Off Featuring Clint Harris, EP 195

Former medical sales professional Clint Harris discovered that financial independence alone wasn't enough - he needed time and location freedom too. After building 14 Airbnbs that replaced his income but kept him essentially on call, Clint pivoted to truly passive investments. Now a General Partner at Nomad Capital, he helps others break free from trading time for money through alternative investments like converting vacant big box stores into storage facilities. Episode Highlights The Three Pil...

Jul 23, 202531 minSeason 8Ep. 195

The Clinical Mindset That's Killing Your Practice Growth – A Special Snack Episode, EP 194

Tracy Cherpeski reveals why healthcare providers struggle with the business side of practice ownership and shares practical strategies for overcoming the mental barriers that keep talented practitioners stuck. This candid conversation explores the disconnect between clinical training and business success, offering actionable mindset shifts that unlock breakthrough results. Key Highlights: The "hat switching" technique for separating patient care from business strategy Why imposter syndrome affec...

Jul 18, 202511 minSeason 8Ep. 194

How to Save and Spend Money Simultaneously (The Three-Cup Method) Featuring The Banking Bros, EP 193

Brothers Jonah and JDew from Banking Bros demystify infinite banking and reveal how business owners can leverage specially designed whole life insurance policies to create guaranteed cash flow, fund business needs, and retain top talent. Using their signature three-cup visual method, they explain how to save and spend money simultaneously while building wealth outside traditional market-dependent vehicles. Key Highlights How infinite banking works using the three-cup system: premiums, cash value...

Jul 16, 202548 minSeason 8Ep. 193

The 5-Question Framework That Stops Second-Guessing (And Why Every Practice Leader Needs It), EP 192

In this solo episode, Tracy shares the exact Strategic Decision Framework that her most successful clients use to make confident business decisions without the sleepless nights. If you've ever found yourself second-guessing strategic choices or avoiding important decisions altogether, this episode reveals why practice leaders struggle with business decision-making and provides a simple but powerful 5-question filter that brings immediate clarity to any strategic choice. Episode Highlights: Why c...

Jul 09, 202520 minSeason 8Ep. 192

From Isolation to Innovation: Building Healthcare Practices Through Community Support - A Special Snack Episode, EP 191

In this intimate snack episode, Miranda interviews Tracy about the power of community in healthcare practice management. Tracy shares why she believes the traditional approach of "going it alone" leads to burnout and how a community of practice model provides both practical business support and crucial emotional backing for healthcare entrepreneurs. Key Highlights The difference between community of practice and traditional networking - it's about taking off your masks and being raw How isolatio...

Jul 04, 202512 minSeason 8Ep. 191

Why 82% of Physical Therapists Quit - And How One Doctor Created the Solution Featuring Dr. Sarah Crawford, EP 190

Episode Overview Dr. Sarah Crawford, DPT, shares how she's revolutionizing healthcare delivery through Anchor Wellness Center - an innovative collaborative model that brings independent practitioners together under one roof. With 98% patient retention and 30% year-over-year growth for member practices, Sarah's approach proves that excellent care and profitable business aren't mutually exclusive. Key Highlights The Healthcare Crisis: Only 18% of licensed physical therapists actually work in clini...

Jul 02, 202542 minSeason 8Ep. 190

Building a Practice That Runs Without You Featuring Dr. Ruth Mannschreck, EP 189

When Dr. Ruth Mannschreck faced a life-changing situation that forced her to compress five full days of dentistry into just two and a half days, she discovered something remarkable: the systems that gave her life back were the exact same ones that made her practice incredibly valuable to potential buyers. In this episode, Ruth shares her five-step framework for transforming from a "cave dweller" practice owner who's involved in everything to a leader who's built a self-propelling business. We di...

Jun 25, 202538 minSeason 8Ep. 189

The 'Too Busy' Trap: Breaking Free from Practice Management Overwhelm – A Special Snack Episode, EP 188

Episode Overview In this candid snack episode, Miranda Dorta turns the microphone around to interview Tracy Cherpeski about her specialized consulting approach for healthcare practice owners. This unscripted conversation reveals the genuine dynamic between the hosts while exploring the unique challenges facing healthcare providers who own their practices. Tracy shares insights on identifying scalability readiness, overcoming time management struggles, and the evolution from one-on-one consulting...

Jun 20, 202512 minSeason 8Ep. 188

Culture is Not a Workshop: How You Show Up Every Moment Matters Featuring Jennifer Raams, EP 187

Episode Overview Jennifer Raams, coach with Practice Freedom U, joins Tracy to discuss the critical role of emotional intelligence (EQ) in healthcare practice management. This conversation explores how self-awareness, stress management, and intentional leadership create thriving practices where both providers and patients flourish. Key Highlights The Inner Game of Practice Management Stressed practitioners create stressed practices - it shows up in patient interactions, team dynamics, and busine...

Jun 18, 202539 minSeason 8Ep. 187

The $100K Blind Spot: Why Male Patients Are Quietly Leaving Your Practice, EP 186

Episode Overview During Mental Health Awareness Month and Men's Mental Health Awareness Month, we explore a critical business issue affecting healthcare practices nationwide. Male patients with undiagnosed PTSD and mental health challenges are creating hidden operational costs, revenue losses, and staff frustration—all while walking out feeling unheard and unlikely to return. This episode breaks down the business case for recognizing how men's mental health decline presents differently and provi...

Jun 11, 202515 minSeason 8Ep. 186

Subtract Before You Multiply: Your Growth Roadmap Essentials – A Special Snack Episode, EP 185

Episode Overview In this candid snack episode, Miranda Dorta puts Tracy Cherpeski in the interview seat to explore the essential roadmap from where healthcare practice owners are now to where they want to be. This unscripted conversation dives deep into the systems, strategies, and team-building approaches that create sustainable practice growth. Whether you're taking your first growth step or navigating complex expansion challenges, this episode provides the clarity and confidence needed to mov...

Jun 06, 20258 minSeason 8Ep. 185

Marketing by the Numbers: Why Data Beats Gut Instinct Every Time Featuring Justin Strong, EP 184

Episode Overview In this refreshing conversation, Justin Strong from Room 118 challenges everything you think you know about marketing. Moving away from the "throw spaghetti at the wall" approach that's given marketing a bad reputation, Justin advocates for a scientific, data-driven methodology that treats marketing like clinical diagnostics - complete with "x-rays" before making recommendations. Drawing from his analysis of over 4,000 dental practices through the Dental Marketing Index, Justin ...

Jun 04, 202545 minSeason 8Ep. 184

Independent Practice Isn't Dead: How Physicians Can Thrive Outside Big Healthcare Featuring David T. Ford, EP 183

Tracy sits down with David Ford, CEO of CMA Physician Services, to challenge the notion that independent medical practices are becoming obsolete. David shares his passion for supporting private practitioners and unveils Medway, a new subscription-based service designed to lift administrative burdens off physicians' shoulders. Through compelling stories and practical insights, David makes the case that private practice may actually be the wave of the future, with more physicians seeking independe...

May 28, 202546 minSeason 8Ep. 183

Leadership Hats: How Healthcare Providers Can Transform Clinical Confidence into Business Success – A Special Snack Episode, EP 182

In this enlightening "snack episode," host Miranda Dorta turns the mic around to interview Tracy Cherpeski about the critical connection between leadership approaches and healthcare practice success. Tracy reveals how healthcare providers often exhibit confidence in clinical settings but struggle with business leadership, sharing practical insights on adapting leadership styles while maintaining authenticity. She introduces the concept of "changing hats" to help practitioners mentally transition...

May 23, 202511 minSeason 8Ep. 182

Outpointing the Competition: Data-Driven Growth Strategies in Healthcare Featuring Asha Strazzero-Wild, EP 181

In this episode, we speak with Asha Strazzero-Wild, co-founder of Outpointe, a growth strategy and execution firm specializing in healthcare. Asha shares her fascinating journey from aspiring doctor to education and public health before founding Outpointe with business partner Kelly Wilder. Their firm helps healthcare organizations optimize resources and improve patient and provider experiences through data-driven strategies and tactical support. Drawing on their combined 50 years of experience,...

May 21, 202537 minSeason 8Ep. 181

The Leadership Advantage: Small Wellness Initiatives With Big Impact, EP 180

In this episode, Tracy explores how independent healthcare practice owners can leverage small wellness initiatives as powerful demonstrations of leadership. Against the backdrop of unprecedented challenges in healthcare—from high turnover to political pressures—she reveals how intentional wellness practices create disproportionate returns for small practices. Unlike large healthcare systems, small practices have a "leadership proximity advantage" that makes even modest wellness initiatives more ...

May 14, 202517 minSeason 8Ep. 180

Turning Vision into Action: Tracy’s Approach to Breaking Down Goals for Healthcare Practices – A Special Snack Episode, EP 179

In this candid, unscripted "snack episode," Tracy is interviewed by Miranda, our Manager of Operations and PR at Tracy Cherpeski International and the Thriving Practice Community. Tracy shares her practical planning process for helping healthcare practice owners transform their ideas into achievable quarterly goals. She explains how to plan effectively even during uncertainty and maintain enthusiasm while building a practice vision despite challenges. Key Takeaways: Tracy's planning process star...

May 09, 20259 minSeason 8Ep. 179

Systems That Serve: Fractional Administration as The Missing Piece in Your Practice Featuring Sarah Clark, EP 178

Episode Overview In this episode of Thriving Practice, I speak with Sarah Clark, founder of Sarah Clark Consulting, who helps medical, dental, and chiropractic practices transform operational chaos into sustainable calm. Sarah's approach combines fractional practice administration with process improvement strategies that allow providers to focus on patient care rather than administrative burdens. We explore how small, intentional changes in technology and workflow can dramatically improve both t...

May 07, 202541 minSeason 8Ep. 178

From Shoveling Water to Strategic Leadership Featuring TJ Slattery, EP 177

In this insightful episode, TJ Slattery of Crow's Nest Mindset Consulting shares strategies for healthcare practice owners who find themselves stuck "below deck" in their businesses. TJ explains how practitioners can transition from frantically managing day-to-day operations to gaining the strategic perspective needed for sustainable growth and leadership. Through practical advice and compelling metaphors, he offers a roadmap for escaping the "entrepreneurial island" that traps many healthcare b...

Apr 30, 202538 minSeason 7Ep. 177

Practice CEO: The Evolution of Independent Healthcare in a Corporate World - Special Snack Episode, EP 176

In this special "snack episode" of the Thriving Practice Podcast, Miranda Dorta interviews Tracy Cherpeski about the evolution of the healthcare industry since 2010. Tracy shares insights on current challenges facing independent practices, emerging business models, and essential skills for practice owners to thrive in today's healthcare landscape. From the concerning trend of private equity acquisitions to promising signs of physicians returning to independent practice, Tracy offers her perspect...

Apr 25, 202513 minSeason 8Ep. 176

Escape Velocity: Breaking Free from Full-Time Clinical Practice Through Strategic Investments, Featuring Dr. Amir Baluch, EP 175

In this episode, we speak with Dr. Amir Baluch, a semi-retired anesthesiologist and founder of Blue Capital Partners, about alternative investment strategies for healthcare providers. Dr. Baluch shares insights on creating passive income streams, the importance of diversification beyond traditional stocks and bonds, and how strategic investments can "buy back time" for busy practitioners. While much of his financial advice offers valuable perspective for healthcare providers looking to reduce cl...

Apr 23, 202545 minSeason 8Ep. 175

Thriving Practice Podcast: Practice Leadership - Balancing Professional Demands and Personal Needs - Special Snack Episode, EP 174

In this special "snack episode" of the Thriving Practice Podcast, our Manager of Operations and PR, Miranda Dorta, turns the mic around to interview Tracy Cherpeski, examining the reality of healthcare practice leadership. This candid, unscripted conversation explores how practice owners can achieve sustainable growth without sacrificing personal well-being. Tracy shares her evidence-based approaches to sustainability, effective boundary setting, and the systems that support healthcare practice ...

Apr 18, 202510 minSeason 8Ep. 174

Creating Programs That Transform Patient Results with Joanna Sapir, EP 173

In this episode of the Thriving Practice Podcast, host Tracy Cherpeski interviews Joanna Sapir, a business strategist who specializes in helping wellness practitioners build thriving practices without burning out. Airing during Stress Awareness Month, this conversation explores Joanna's revolutionary approach of "stop selling sessions, start creating programs" that helps practitioners create more predictable business models while delivering better outcomes for clients. Drawing from her own burno...

Apr 16, 202541 minSeason 7Ep. 173

The Silent Epidemic: How Stress Impacts Healthcare Practice Owners, EP 172

Episode Overview In this special solo episode for Stress Awareness Month, host Tracy Cherpeski shares insights from the Sonoma-Mendocino Lake County Healthcare Expo and Conference on physician wellness and burnout. Drawing from her 15+ years of consulting experience with healthcare practices, Tracy discusses how the unique challenges faced by independent practitioners affect both personal wellbeing and business success. Key Highlights The Burnout Crisis: 63% of physicians report at least one sym...

Apr 09, 202530 minSeason 8Ep. 172

Stop Working for Free: A CFO's Guide to Medical Practice Profitability Featuring Susanne Mariga, EP 171

In this essential episode, we dive deep into the Profit First methodology and its game-changing impact on medical practices. Susanne Mariga, fractional CFO and co-author of "Profit First for Minority Business Enterprises," shares how implementing a simple five-bank-account system can create intentional profitability while improving patient care. This conversation addresses the critical gap in business education for medical professionals and offers practical solutions for building sustainable, pr...

Apr 02, 202540 minSeason 8Ep. 171
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