The UX Laws Understanding: How Psychology Influences User Behaviour

On this edition of Thoughtcast by Onething, we get two of our UX leads; Antara and Venky in conversation with Divanshu, regarding some of the conventional ‘Laws of UX’. The discussion revolves around how binding the laws actually are, and in the moments where flexibility is granted, what factors contribute to them being bent, or even broken.

Furthermore, we delve into the origin of these laws, their deep roots in psychology, and how they even end up making digital products more friendly. Also discussed is when and where laws are relevant, and how they are a significant part of any designers toolkit, although not always in designing itself, but in unexpected scenarios, like simplifying complex decision making for non-designers. The discussion ends on some of Venky and Antara’s real world applications of the UX laws, and how through their experience, they’ve learned to isolate situations in which not only to use them, but also drop them.

For the full discussion on the laws of UX, and their relevance, tune in to this episode of Thoughtcast by Onething.