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Thoughtcast

Onething Design Studiowww.onething.design
Thoughtcast by Onething is an experience design podcast that looks to take a unique angle on an age-old format. We’re bringing everything from hotly discussed topics, to diamonds in the rough, and deconstructing it all, from every angle possible. We aim to provide discussion on the topics which can help everyone in some way through storytelling.
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Episodes

Biking in the EV Revolution with Aditya Oza (Co-Founder, EMotorad)

Do you think bicycles aren't a sexy way to travel? Do we as a nation look down upon cycling to work? In the latest edition of Thoughcast by Onething , Divanshu sits down for an electric chat with Aditya Oza, the founder at EMotorad. The conversation uncovers Aditya’s journey of levitating the EV revolution in India, through his e-bike startup. The man is highly spirited about fostering a future where folks in India bend towards healthy and sustainable living. The podcast also suggests how startu...

Feb 14, 202326 minSeason 3Ep. 7

Journey of an NFT Artist

On this edition of Thoughtcast by Onething , Divanshu gets into an artistic conversation with Sneha, a popular muralist turned NFT artist. When asked about her journey, she broke down every step she took to reach where she is today, from painting walls to painting the digital landscape. Well, creative people, especially traditional artists have a unique way of thinking. For them, what comes first is to express the truth of their story. Then how do they fit into the mathematical world of business...

Jan 23, 202327 minSeason 3Ep. 6

Decoding the need for Enterprise UX with Venky (UX Lead, Onething) & Manik (Design Director, Onething)

In this edition of Thoughtcast by Onething , Co-Founder & Design Director Manik is joined by UX Lead Venky, as they sit down to discuss one of the sleeper-gems of the design industry, enterprise UX design. The conversation opens with defining enterprise UX, and its unique space nestled somewhere between the worlds of B2B and B2C. The pair also clarify its differences from platforms such as Slack, and other tools merely utilized by enterprises, rather than being enterprise products. The discu...

Aug 03, 202225 minSeason 3Ep. 5

E-Commerce for the Next Billion with Bharath Ram (SVP Growth & Retention, Flipkart)

In this episode of Thoughtcast by Onething , Divanshu is joined by Bharath Ram, Senior Vice President, User Growth and Retention at Flipkart! Bharath is a veteran of the e-commerce space, both in India, and abroad, and we picked his brain about the nature and evolution of the industry. The discussion kicks off by discussing the nature, and quirks of digital consumers across the globe, and how geographic factors can influence the success or failure of a platform! Diving deeper, Bharath breaks dow...

Jul 18, 202230 minSeason 3Ep. 4

Decoding the Direct to Consumer Landscape with Arjun Vaidya (Founder, Dr. Vaidya's)

On the newest edition of Thoughtcast by Onething , Divanshu is joined by Arjun Vaidya, the founder of Dr.Vaidya’s, one of the new-wave Ayurvedic brands, which are modernizing the age-old science, for a new generation. Divanshu and Arjun’s conversation revolves around the direct-to-consumer business model, and why they believe it’s the future of digital retail. They begin by discussing the modern-entrepreneurial space in India, and Arjun’s journey, building up to his big exit. The chat quickly sh...

Jun 27, 202233 minSeason 3Ep. 3

Building Design Solutions Through Empathy

In the latest edition of Season 3 of Thoughtcast by Onething , Manik (Co-Founder, Onething) is joined by Venky (UX Lead, Onething). They exchange anecdotes about what empathy means to them as designers and what their journey has been like. While covering their narratives about the significance of empathy in design, the discussion culminates in discussing how to understand the needs of a user as a designer and pay attention to the underlying issues and find expedient solutions to them. Furthermor...

Jun 13, 202222 minSeason 3Ep. 2

Future of Brands in Web 3.0 with Akshay, Schbang

Kicking off season 3 of Thoughtcast by Onething with an insightful chat about Web 3.0! In this episode, host Divanshu is joined by Akshay Gurnani, the co-founder of Schbang, a leading digital agency in India. The conversation opens with how the pair met one another, as well as Akshay’s journey to this point, particularly in the last decade. Following this, we come to the focus of the discussion, Web 3.0 , and crucially, how it will evolve the relationship between users and digital products. In p...

May 31, 202232 minSeason 3Ep. 1

Global Design Deep-Dive: Exploring Modern Design, With Lollypop

On the latest edition of Thoughtcast by Onething, Divanshu is joined by Anil Reddy, the co-founder, and global design director at Lollypop Design Studio. The conversation between founders centers around the state of Indian design, and how agencies originating in the subcontinent are going on to define and dominate the global market. They exchange anecdotes over the design landscape, including their experiences with projects, clients, and teams, ranging from hilarious, to nightmarish. The discuss...

Feb 08, 202224 minSeason 2Ep. 10

Decoding Digital Transformation: A Brands’ Journey Through the 21st Century

In this edition of Thoughtcast by Onething, Divanshu is joined by Onething’s UX Leads Antara, and Venky. The topic in question is the means by which companies embark on a digital transformation journey. The entire spectrum of brands are discussed, from those who are merely beginning to adopt the digital, to those who have known nothing besides it. In covering the gamut of journeys in digital transformation, the trio discuss the role design plays in a modern, rapidly digitising world, and its imp...

Jan 18, 202217 minSeason 2Ep. 9

3 Mistakes We Made: From The Entrepreneurs Guidebook

In the newest episode of Thoughtcast by Onething, Divanshu and Manik, co-founders at Onething, sit down for a walk down memory lane! This podcast revolves around the 3 biggest mistakes they made in starting their business, but encapsulates so much more. From the turmoil, to triumph of taking a startup to the next level, the founders remember how their journey to the top has been. From personal insights, to advice for young entrepreneurs, there are far more than 3 lessons to take away from this p...

Jan 05, 202214 minSeason 2Ep. 8

The Animal Instinct - Exploring Clarity & Chaos In A Creative Agency (Pt II)

In a follow-up episode to our last, Divanshu once again sits down with Kunel and Sayantan from Animal, one of India’s largest creative agencies. This episode goes in deeper to exploring topics which were touched-on in the first. The conversation begins in questioning the typical image of an advertising agency, one of pressure and constant time-crunch. Kunel and Sayantan myth bust certain dogmas which we had around the space, and clarified the steps they take to keep the atmosphere at Animal high...

Dec 14, 202122 minSeason 2Ep. 7

The Animal Instinct - Exploring Clarity & Chaos In A Creative Agency (Pt 1)

On this edition of Thoughtcast by Onething, Divanshu sits down with Kunel and Sayantan, Founder and Senior Partner at Animal respectively. Animal is one of the largest creative agencies in India, and has continued to wow audiences with their unbelievable campaigns, and inspirational approach. Kunel breaks down the inception, and humble beginnings as well. Furthermore, we take a deep-dive into some of the unique projects Animal has ventured into over the past years. Eventually, the conversation r...

Dec 07, 202119 minSeason 2Ep. 6

The UX Laws Understanding: How Psychology Influences User Behaviour

On this edition of Thoughtcast by Onething, we get two of our UX leads; Antara and Venky in conversation with Divanshu, regarding some of the conventional ‘Laws of UX’. The discussion revolves around how binding the laws actually are, and in the moments where flexibility is granted, what factors contribute to them being bent, or even broken. Furthermore, we delve into the origin of these laws, their deep roots in psychology, and how they even end up making digital products more friendly. Also di...

Nov 17, 202114 minSeason 2Ep. 5

The Education Evolution: Deciphering a Decade of Digital Learning

This week on Thoughtcast by Onething, Divanshu is joined by Pratham Mittal, the Director of Masters’ Union. MU is redefining the classical ‘business school’ image, by providing an industry-immersed education, allowing learners to learn from proven industry professionals, and practitioners. Pratham delves into his background in education, and how being surrounded by it gave him a more unique perspective than most others. They discuss the education system as a whole, it’s shortcomings, and how MU ...

Oct 29, 202122 minSeason 2Ep. 4

The Inclusivity Introduction: Crafting Accessible Products, For All!

On this weeks edition of Thoughtcast by Onething, Divanshu sits down with Upasana Makati, the co-founder of WhitePrint, India’s first English lifestyle magazine, printed entirely in Braille. Having made it’s debut in 2013, WhitePrint aims to bring the world of culture to an entirely new audience, the visually impaired! Besides resources for the blind, Upasana breaks down the need for accessibility in the world of design, and beyond! She envisions a reality wherein people with all kinds of impair...

Oct 21, 202127 minSeason 2Ep. 3

The Mental Health Memo: Finding Headspace in the Workplace

On the latest edition of Thoughtcast by Onething, Sonakshi has a chat with Karthik Hariharan, a counselling psychologist to discuss mental health implications of the modern-day workplace. They chat about mental health awareness, and social media misinformation. Furthermore, a large portion of the discussion speaks specifically to the Covid-19 pandemic, and how the work-from-home culture change augmented our schedules for the worse. The podcast also suggests tactics and strategies which individua...

Oct 14, 202122 minSeason 2Ep. 2

The Ethical UX Exploration: How Digital Products, Dictate Lifestyles

In the season 2 premiere of Thoughtcast by Onething, Divanshu, sits down with Manik and Venky from the team to discuss a crucial topic in the world of design; that being ethical UX, and the use of dark patterns. We run through various examples, including Netflix, and talk about how the laws of UX are sometimes exploited to achieve business objectives and KPI’s. We then discuss the process of finding a balance between the business side, and ethical side of things, with Venky bringing to the table...

Oct 07, 202128 minSeason 2Ep. 1

Luxury Ride Sharing Revolutionized, With Indian Electric Vehicles

In the latest edition of Business & UX Story, Divanshu is joined by Siddhartha Bagri, the CEO of Pravaig Dynamics. Pravaig is building revolutionary electric cars in India, set to shake up the system of not only what we move in, but how we do it. The company is UX driven, with the model being explored being likened to Uber in a sense. However, the entire experience is curated perfectly, from the drivers being trained, to the app being meticulously designed. Siddhartha and Divanshu also delve...

Sep 02, 202123 minSeason 1Ep. 10

Driving Sustainability Through Smarter Battery Systems

On this edition of Business & UX Story, Divanshu is joined by Akhil Aryan. Akhil is the co-founder of Ion Energy, one of the most exciting young companies in the electric space. Ion aims to supplement the electric revolution which is currently taking place by enhancing the user experience at every turn, through their unique energy solutions. These include, smarter batteries, driven by smarter battery management solutions, making renewable energy, more intelligent. Akhil is an environmentalis...

Aug 19, 202123 minSeason 1Ep. 9

Making EVs Easier to Adopt

In this edition of Business & UX Story, Divanshu is joined by Akshit Bansal , the co-founder, and CEO of Statiq. Akshit and his team are into the EV space, but not in the way you may think. Statiq is India’s largest EV charging network. Functioning on a hosting model, similar to franchising, Statiq allows any landowner to host an EV charging station, providing for a totally unique and innovative user experience for hosts, and consumers alike. The conversation shines a light on the challenges...

Aug 02, 202129 minSeason 1Ep. 8

Unearthing Virtual Credit Cards landscape in India

On this edition of Business & UX Story, Divanshu, sits down with Vishal Ranjan , who is the founder and CEO of VCard , India’s first Credit Card built on the increasingly popular Unified Payment Interface. Vishal speaks about the inception of VCard, where he noticed that both digital lending, and digital spending have been growing exponentially over the past few years in the Indian market. This inspired him to found a company which incorporated both elements together, eventually landing on t...

Jul 14, 202125 minSeason 1Ep. 7

Personalized Gaming Experience Through AI

In this edition of Business & UX Story , Divanshu is joined by Jakub and Matej , the co-founders of Assetario . The pair discuss the origins of Assetario and their partnership as a whole. Having met at MIT, Jakub and Matej bonded over mobile gaming and noticed major flaws in the monetization models of the increasingly popular free mobile game genre, with micro-transactions. They figured that an AI could hold the key to unlocking smarter monetization in these games, laying the foundation of t...

Jun 17, 202129 minSeason 1Ep. 6

Neobanking Experience for SMEs & Entrepreneurs: Part 2

Continuing with our last conversation with Saad Ansari, we will discuss more on Neobanking services. As you all know, Saad is the co-founder and CEO of Xpence, a neobank streamlining the process of corporate banking for SMEs and freelancers. In this episode, Saad discusses his vision for the future of Xpence, expanding far beyond the UAE, into other parts of the Middle East, he also touches on some of the struggles of doing so, coming in the form of coordinating with myriad regulatory bodies in ...

Jun 02, 202126 minSeason 1Ep. 5

Neobanking Experience for SMBs & Entrepreneurs

On this edition of the podcast, we’re joined by the co-founder and CEO of Xpence; Saad Ansari. Xpence itself is a neobank that caters to SMBs and freelancers, in order to streamline the process of banking for business. We delve into the fintech space as a whole, what it feels like to work around myriad regulations, and how Xpence began its life as a consumer neobank, before shifting gears to cater to enterprise! To broaden your understanding of the fintech space, and learn more about Saad’s jour...

May 27, 202126 minSeason 1Ep. 4

Empowering the next billion through design thinking

Jani Pasha is an entrepreneur and CEO of Lokal. The IIT Kharagpur alumnus was featured alongside his co-founder Vipul Chaudhary in Forbes’ 30 Under 30 for Asia. In conducting UX research for a previous project, Jani discovered that emulating mental models experienced in rural settings could be an effective UI/UX approach to bring modern technology into the hands of millions of unexposed individuals in India. Thus, the seed to create a hyper-local news application, an often-overlooked feature of ...

Apr 24, 202140 minSeason 1Ep. 3

Converge the Indian AI landscape through Experience Design

Asna Siddiqui is a computer science specialist, who formerly co-founded Form Zero, and now heads the India AI project, which is an initiative of NASSCOM . IndiaAI is the Indian Government designated platform to develop the ecosystem of artificial intelligence in India. The portal features the latest news, articles from industry experts, as well as resources for those looking to propel themselves in the field. Working in collaboration with the various stakeholders involved in the burgeoning ecosy...

Apr 24, 202119 minSeason 1Ep. 2

Making Indian Product Global with Design

Subramanian V. is the co-founder of Disprz , an enterprise learning app powered by a career & skill acceleration suite, and has given a million employees the tools and opportunities they need to elevate and transform their careers. Disprz also features AI functionality and boldly takes steps towards a brighter future in EdTech. To date, Disprz has created more than 330,000 training modules and elevated employees in over 66 countries. Subbu, is the former McKinsey and is an alumnus of IIT Mad...

Apr 24, 202134 minSeason 1Ep. 1
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