Bonus interview: Why we need a campaign to get people investing

This is Money Podcast

Apr 30, 2026•16 min

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Episode description

A new campaign has been launched to turn Britain's savers into investors. In this bonus episode, This is Money's Simon Lambert speaks to Karen Northey, of the Investment Association about the Take The Next Step campaign, backed by members of the investment industry and supported by the government and Chancellor Rachel Reeves.

They discuss why investing matters, how it can grow people's wealth and why Britain's savers can seem reluctant to dip their toes into something that has the power to substantially improve their chance of beating inflation and improving their finances.

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Hosts: Georgie Frost, Simon Lambert, Lee Boyce, Helen Crane

Producer: Georgie Frost

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