Episode description

Discounts for the elderly or students may seem generous - but they win more customers. When businesses ask how they can make as much money as possible from each customer, they need a sophisticated pricing strategy. Betsey Stevenson and Justin Wolfers take a look at who gets a discount and why.

Co-host: Nastaran Tavakoli-Far. Editor: Alastair Elphick. A Modulated Media Production

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