Alan Versteeg: 9 Brutal Truths Every Sales Leader Needs to Hear

In this episode, Marcus is joined by Alan Versteeg, a coach and sales performance specialist with years of experience helping companies unlock what's really holding their teams back.

Together, they explore 9 critical truths most sales leaders overlook, and the hidden leverage points that can transform your results without overhauling your tech stack or doubling your headcount.

What you'll learn:

• Why your middle managers are your most underused asset, and how to activate them

• How on-the-job coaching delivers a 72x return when done right

• The dangerous illusion of control CRMs create, and what to focus on instead

• How shifting from managing individuals to managing the sales environment changes everything

• Why asking basic questions like “Why do we prospect?” can unravel deeper issues in your sales process

• How to identify the handbrakes slowing growth, often hidden in plain sight

• Why failure is your most powerful tool, if you build the right culture around it

• The key difference between managing tasks and driving impact

• And how changing perspective can make the difference between short-term wins and long-term performance

If you're a CRO, VP of Sales, or leading a team in a mid-market organisation, this episode is packed with practical, thought-provoking insight you won't get from dashboards or sales playbooks.

Connect on LinkedIn

https://www.linkedin.com/in/alanversteeg/

https://www.linkedin.com/in/marcuscauchi/

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