In this episode of The Inquisitor Podcast, host Marcus Cauchi speaks with Michael Davis-Marks, a veteran of the Royal Navy who commanded a nuclear-powered submarine and now focuses on leadership development and advocating for the veteran community. They discuss decision-making under pressure, the unique transferable skills veterans bring to civilian life, and the critical differences between traditional and effective leadership models like servant leadership. The conversation highlights the impo...
May 27, 2025•54 min•Ep. 551
In this episode of The Inquisitor podcast, host Marcus Cauchi interviews Edward Ingham about his journey from traditional, product-focused sales to a more customer-centric approach. The conversation delves into the real-life moments that shaped Edward's shift and the practical impact it has had on his career and well-being. Guest: Edward Ingham, Senior Sales professional (biopharm-bd.com) About Edward: Edward is a dual national British-Spanish salesperson based in Madrid, with 10 years of experi...
May 26, 2025•1 hr 5 min•Ep. 550
In this episode, Marcus speaks with Avner Baruch about the invisible costs of misalignment in go-to-market functions and why focusing on traditional sales metrics like ARR and conversion rates often misses the point. Avner shares his journey into sales enablement and how it led him to develop a methodology called Project Moneyball, which digs beneath surface metrics to uncover the real issues. By factoring in soft skills, time management, and process adoption, this approach helps teams identify ...
May 24, 2025•1 hr 2 min•Ep. 549
In this episode, Marcus is joined by Alan Versteeg, a coach and sales performance specialist with years of experience helping companies unlock what's really holding their teams back. Together, they explore 9 critical truths most sales leaders overlook, and the hidden leverage points that can transform your results without overhauling your tech stack or doubling your headcount. What you'll learn: Why your middle managers are your most underused asset, and how to activate them How on-the-job coach...
Apr 10, 2025•52 min•Ep. 548
Lean Selling: How to Make Buying Effortless & Ethical 🔍 What if selling wasn’t about ‘closing’ but about making it effortless for customers to buy? This episode dismantles outdated, wasteful, and buyer-hostile sales tactics, replacing them with Lean principles, built on respect, trust, and ruthless efficiency. Matt Gaskin joins Marcus Cauchi to challenge sales dogma, expose hidden inefficiencies, and lay out a high-performance, humane approach to selling. 🔥 Sales teams waste 60–80% of thei...
Apr 03, 2025•1 hr 6 min•Ep. 547
What if influence wasn’t about tactics and persuasion but about truth, trust, and genuine human connection? In this episode, Brian Ahearn, Chief Influence Officer at Influence People and faculty member at the Cialdini Institute, unpacks the fine line between influence and manipulation, a crucial distinction for sales leaders and C-suite executives who want to drive sustainable growth without sacrificing integrity. 🔥 What You’ll Learn in This Episode: ✔ The Ethical Imperative: Why real influence...
Mar 23, 2025•53 min•Ep. 546
Sales Mastery & The Infinite Game with David Weiss Episode Summary: David Weiss explores the mindset, habits, and strategies that set top sales professionals apart. From intentional career development to enterprise sales best practices, David shares invaluable insights for sales leaders and professionals looking to elevate their game. Recorded: August 2020 Key Takeaways: The Path to Sales Success: David’s journey into sales highlighted the importance of intentionality and learning from early...
Mar 17, 2025•47 min•Ep. 545
What if everything you thought you knew about transformation was wrong? In this episode, Marcus Cauchi and Matt Gaskin cut through the nonsense and dive into the brutal truths about why most change programs flop—and what Lean really looks like when it’s done right. 💡 Key Takeaways: 🔹 Lean isn’t a methodology, it’s a mindset. It’s about learning, adjusting, and delivering value daily from the bottom up, not just implementing a new set of tools. 🔹 Go to Gemba! True leaders don’t make decisions ...
Feb 26, 2025•56 min•Ep. 544
Selling your business is the biggest deal you’ll ever close, but are you set up to get the best possible outcome? In this episode, Rob Goddard, business acquisitions and sales expert, shares how to maximise valuation, avoid costly mistakes, and negotiate like a pro. But that’s not all. The principles of selling a business apply to every high-stakes deal. Whether you’re an entrepreneur planning an exit or a salesperson looking to sharpen your skills, this episode is packed with insights you can u...
Feb 10, 2025•47 min•Season 2Ep. 543
Leaderboard to Leadership with Rebecca Gebhardt & Marcus Cauchi Summary: This episode offers more than a sales leadership lesson—it’s a blueprint for transformation. Rebecca and Marcus challenge outdated thinking about leadership, relationships, and what it means to truly succeed in sales. Packed with insight and wisdom, it’s a wake-up call for anyone ready to lead with purpose and intention. Rebecca Gebhardt’s Leaderboard to Leadership doesn’t pull any punches: promoting your top salesperso...
Sep 19, 2024•1 hr 6 min•Ep. 542
Episode Overview: In this episode, Marcus Cauchi hosts Mike Lander, a seasoned procurement director turned sales trainer, who shares insights from both sides of the procurement and sales processes. The conversation centers around improving sales strategies by understanding buyer psychology and removing uncertainties that often hinder successful sales. Key Highlights: Background and Experience: Mike Lander has extensive experience in procurement, having managed substantial budgets and vendor rela...
Aug 01, 2024•49 min•Ep. 541
In this episode, Jeff Standridge and Marcus Cauchi discuss the importance of a client-centred approach in business relationships. They emphasise prioritising relationship-building over immediate sales, focusing on finding lifetime customers, and avoiding high-pressure tactics that can lead to buyer's remorse. The conversation highlights the value of delivering consistent, ethical practices and maintaining integrity, even in changing circumstances. They also touch on the importance of mentorship,...
Jul 17, 2024•57 min•Ep. 540
Roee Hartuv, a former combat helicopter pilot and current expert at Winning by Design, shares insights from his unique journey from the military to revenue architect. His profound understanding of the importance of process design helps identify what works, what doesn't, and what needs to happen to meet business goals. This episode delves into the nuances of sales processes, customer acquisition, and the hidden costs that can drain a company’s resources. Roee discusses how his interest in process...
Jul 11, 2024•1 hr 6 min•Ep. 539
Key Takeaways: Ditch Cold Outreach: Creates distrust; focus on building relationships early. Value First: Understand buyers deeply and empower their vision. Measure Right: Prioritize value per hour, not dials or meetings. Cultural Fit: Hire right, create great work environments, avoid micromanaging. Rethinking Sales: Buyers engage salespeople to make confident purchase decisions. Instead of prospecting to active buyers, focus on companies that will be in the market 6-36 months out. Build relatio...
Jun 27, 2024•57 min•Ep. 537
Mary Gentile discusses her book "Giving Voice to Values" and insights on navigating ethical dilemmas in business. Key Takeaways Mary's approach focuses on rehearsing and pre-scripting effective ways to voice one's values when facing ethical conflicts, rather than just philosophical debates. Anticipating objections and finding ways to address concerns while upholding values is key, without requiring the other party to feel shamed. Self-knowledge, understanding motivations/fears of others, and nor...
Jun 26, 2024•1 hr 18 min•Ep. 536
This is the 2nd Webinar in our Hot! Revenue Series Book 30 minutes with Marcus: https://calendly.com/marcuscauchi/revenue-audit-debrief Take the selling aptitude test https://bit.ly/NewSellingAptitudeTest
Jun 19, 2024•59 min•Ep. 534
The 1st of 3 Webinars in our hot revenue series.
Jun 11, 2024•1 hr 9 min•Ep. 535
Marcus Cauchi and Teddy Peck dive deep into the art of effective sales management. This episode is packed with insights for sales leaders and managers who value empathy, integrity, and continuous improvement. Core Takeaways: - Empathy and Integrity: Building lasting client relationships through honest and transparent communication. - Coaching and Development: Regular, tailored coaching sessions that improve team performance and foster autonomy. - Welcoming Objections: Viewing objections as oppor...
Jun 04, 2024•1 hr•Ep. 533
Why Top Performers Struggle to Transfer Skills: Many top performers have honed their skills over time without fully understanding how they do what they do. When they move into management, they often tell, direct, and assume their team understands their instructions. This can lead to mismatched expectations, high turnover, and failure to deliver as a cohesive team. In today's market, many of you may face layoffs and move into coaching, training, or consulting. Based on over 20 years of experience...
May 19, 2024•56 min•Ep. 533
The smarter and more experienced you get, the more important it is for you to hear this. You're facing dangerous pitfalls. Listen and discover how to avoid them. Make sure you have a pen and paper ready. Kyle Gray uses the life changing impact of the work he does to reinforce the power of story telling. He explains how we can create credibility faster and change the direction of our client's lives through strategic communication. One of the problems we face when we're teaching or selling is that...
May 07, 2024•1 hr 3 min•Ep. 533
Lloyd Stokes (Sauced) works with CEOs, Founders and Leaders of fast growth SaaS and Tech Companies & VC firms recruiting GTM teams. Lloyd shares some valuable insights about Sales & Leadership from a Hiring perspective, sharing stories from his 20+ years in the industry. Key Takeaways Hiring & Management Sauced Connect with Lloyd on LinkedIn Marcus Cauchi Connect with Marcus on LinkedIn Sales Success hinges on critical factors. How you rate your performance across 11 key areas yields...
May 06, 2024•1 hr 9 min•Ep. 533
Kent Bredahl drives company growth by enhancing customer loyalty and optimizing customer lifetime value. He challenges conventional customer engagement methods and provides a diverse toolbox, including tools for measuring customer satisfaction, loyalty, retention, and overall experience. Kent emphasizes the importance of capturing the voice of the customer and tailoring loyalty measurement methods to suit individual needs, addressing concerns about survey fatigue. Using Net Promoter Score (NPS) ...
May 01, 2024•1 hr 3 min•Ep. 528
TheInquisitor Podcast, brings you Susanne Schuler, world class international mediator, coach, and facilitator, to delve into the nuances of communication, conflict resolution, and leadership in challenging times. We dive deep into strategies for fostering meaningful dialogue and understanding in both personal and professional spheres. Key Highlights: The Power of Dialogue in Rwanda: Susanne shares her observations from Rwanda, emphasising the country's commitment to unity and progress through di...
Apr 08, 2024•47 min•Ep. 532
Get ready for a mind-bending episode that will challenge your definition of success! Jamie Reeves and Marcus Cauchi team up to tackle the illusion of achievement and the quest for true fulfilment. Jamie, the mastermind behind a seven-figure business, shares his personal journey from near failure to finding balance and prioritizing what truly matters. Marcus, notorious for his no-nonsense approach, will poke and prod your beliefs about success, leaving you questioning the allure of material wealt...
Apr 02, 2024•44 min•Ep. 531
In this episode of the Inquisitor podcast, host Marcus Cauchi sits down with Frank Byskov, a financial advisor and wealth manager at 44 Financial, to delve into the world of sustainable investment—a subject that has not been extensively covered on the show before. Byskov, with a rich background in financial economics and a personal journey from Denmark to establishing his firm in the United States, advocates for investments that align with one's life values, emphasizing the importance of environ...
Mar 21, 2024•36 min•Ep. 523
In this dynamic episode of the Inquisitor podcast, Marcus Cauchi delves into the philosophical and transformative with Disco Dave Wynn. Wynn, an advocate for using music as a medium for profound personal development, shares his unique approach to coaching, encapsulated in his creation called "music mapping." This method intertwines music and coaching to unlock deep personal insights and catalyse change. Listeners are taken on a journey exploring how individuals can become the DJs of their own li...
Mar 21, 2024•1 hr 9 min•Ep. 529
Do what you love and you will never work a day in your life! In this episode, Marcus Cauchi is joined by Julie Barlow, a prolific writer, for an engaging conversation that delves deep into the nuances of the writing business, the intricacies of negotiating with clients, and the art of principled selling. Barlow, alongside her partner Jean-Benoit Nadeau, has navigated the complex landscape of self-employment to build a successful writing business, encapsulating the journey in their book "Going So...
Mar 20, 2024•56 min•Ep. 524
Are your buyers tired of the same old sales tactics that leave them feeling manipulated and disengaged? Join Marcus Cauchi and John Bissett as they expose the toxic underbelly of conventional selling wisdom. In this no-holds-barred discussion, these two grizzled sales veterans don't hold back. John rips into the self-serving nature of common qualification frameworks, arguing they provide zero value to the buyer. "We're taught techniques that are all about controlling the process, not facilitatin...
Mar 15, 2024•59 min•Ep. 530
The only constant is change and yet, you appear stuck doing what used to work, and doing more of it in the hope that will change the outcome! Do you feel constantly exhausted but fear you're failing if you're not grinding non-stop? My guest, James Cuss was burning the candle at both ends for empty praise and status, yet inside felt more drained and unfulfilled each day. In this raw, uncensored conversation you'll hear the gut-wrenching moment he realised chasing more of what was making him unhap...
Feb 29, 2024•1 hr 3 min•Ep. 526
Are you ready to take your sales career to the next level? In my conversation with transformative coach, Emma Claire Davis, we discussed how top performers approach their work in a whole-life, values-led way. Rather than chasing the next deal or promotion, they align their careers with a deeper purpose of making a positive impact. Emma shared how understanding our true nature allows us to feel fully present in conversations without fear. This cultivates authentic connections that lead to increas...
Jan 31, 2024•1 hr 7 min•Ep. 527
