The YouTube Power Hour Podcast - podcast cover

The YouTube Power Hour Podcast

Erika Vieiraerikavieira.net
The YouTube Power Hour Podcast, hosted by Erika Vieira, is dedicated to sharing the journeys of today's most popular beauty, fashion fitness and lifestyle YouTube creators and uncovering their secrets to YouTube success. The YouTube Power Hour Podcast is the first weekly interview series dedicated to revealing the keys to success on YouTube as well as providing an insider look into the lives of professional YouTubers. This top-rated iTunes podcast is dedicated to female YouTube content creators and has featured over 150 of the most popular and successful YouTube creators. The YouTube Power Hour Podcast is the #1 spot for any woman looking to start or grow their YouTube channel. In addition to interviews with YouTube creators, the show also features conversations with industry elites such as talent and business managers, online marketers, business professionals and entrepreneurs all sharing their business and growth tips for YouTube content creators.

Episodes

YouTuber Samantha March Spills About Her Divorce + How She is Balancing Her Personal Life with YouTube

Samantha March is a beauty content creator, blogger, and published author of 8 novels. She focuses her platforms on living an inspired life and enjoys sharing her own journey on how she created a life she loves. She was recognized in the industry as Skincare Influencer of 2019 at the American Influencer Awards and has two collaborations with Ofra Cosmetics. 📝 Click HERE to check out the show notes! Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fi...

May 20, 202132 minEp. 288

Being Consistent on YouTube is a TRAP. Are you in the Consistency Trap?

How many times have you heard, “being consistent is the key to success on youtube”? Probably more than you can count. But if you rely on consistency and only consistency, you’re going to be disappointed. Using consistency AS a strategy rather than PART OF a strategy is a one-way ticket to a very long road to nowhere. Relying on consistency does not guarantee success on YouTube. In this episode, I’m going to talk about why being consistent CAN help you on YouTube, and how you can be consistent wi...

May 13, 202112 minEp. 287

Tiffany Ferg Reveals EVERY DETAIL of her YouTube Video Creation Process Step-by-Step

Tiffany Ferguson (she/her) is a 25 year old content creator based in NYC. She's well-known for her Internet Analysis series, in which she discusses internet culture and media. She has been on YouTube since she was only 11 years old and has over 684K subscribers on her channel. 📝 Click HERE to check out the show notes! Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE 👉🏼 Click HERE to download my FREE GUIDE to ...

May 06, 202146 minEp. 286

Are Your Subscribers Coming Back and Watching your YouTube Videos? Returning and Unique Viewers

Seeing success on YouTube boils down to two very specific things: attracting new viewers and keeping the ones you have. So how do you build a loyal community? How can you ensure that the people who watch your videos turn into loyal subscribers? How do you even see where your subscribers are coming from? In this week’s episode, I’m going to teach you how to find your analytics in the audience tab and use those analytics to hone your YouTube strategy. When you have more new viewers than returning ...

Apr 29, 202119 minEp. 285

How to Use YouTube to Start a Business with College Student and Entrepreneur Hannah Ashton

Hannah Ashton is a 21-year-old, Latina YouTuber, entrepreneur, and college student. She has grown her following to over 175,000 subscribers as she uploads videos weekly about women's lifestyle, college, and productivity. In 2019, Hannah launched her e-commerce business where she sells her own self-designed planner, The Dream Achieve Workbook, along with other products to help busy, driven women succeed. Hannah is a Junior at Belmont University in Nashville, TN and is majoring in Entrepreneurship...

Apr 22, 202142 minEp. 284

5 Things You Can Do RIGHT NOW To Significantly Improve Your YouTube Channel

Part of what I do in my Zero to Influence Bootcamp and with my private clients involves looking at channels and IMMEDIATELY figuring out what we need to do right now to get this channel to grow. In this episode, I’m going to talk about 5 quick and easy ways you can significantly improve your channel right now! 1. Optimize your best performing video Link to another video of yours in the description at the top and add more in the description, both from other creators and from you that are related ...

Apr 18, 202114 minEp. 283

Her YouTube Channel Blew Up After She Did This ONE Specific Thing with Madeline Mann

Madeline Mann is the founder of Self Made Millennial and a Human Resources Leader who has helped thousands of people land career defining jobs. Self Made Millennial was named a Top 5 Career Youtube Channel by Career Karma, and the #2 Career-Focused TikTok channel, second only to Gary Vaynerchuk. Mann is a LinkedIn Learning instructor who has been featured on Newsweek, Business Insider, Forbes, and more. 📝 Click HERE to check out the show notes! Love the podcast? Got some feedback you want to sh...

Apr 08, 202134 minEp. 282

Three Common Mistakes Beginner YouTube Creators Make When Trying to Find their YouTube Niche

Are you struggling to find your Youtube niche? There are A LOT of so-called “rules” and misconceptions out there on what your niche should be and how to go about finding it. Does your niche need to be something that you’re passionate about? What about if you followed your skills and your successes instead of your passions? Isn’t a niche just a topic? NO! It’s a segment of a larger market that can be defined by its own unique needs, preferences, or identity. Your niche is not just what to talk ab...

Apr 01, 202115 minEp. 281

YouTuber Sonia Garg Spends 16 Hours a Day on her Channel Doing This!

Sonia Garg is an Indian YouTuber with over 339,000 subscribers. Her channel is about fashion, styling, beauty, and more! Before she became a YouTuber, Sonia was a fashion blogger for 3-4 years, but once she discovered YouTube, she realized how much she enjoyed making videos. Since Sonia is based in India, it was 5am for her when we did this interview, and she had just been filming for her channel! 2020 was a huge year for her, when she went from around 25K subscribers to 148K just by being consi...

Mar 25, 202142 minEp. 280

Will Going Live on YouTube Help You Grow in 2021?

Did you know that livestreams increased in 2020 by 45%? Did you know that 56% of people say that watching live streams is just as good as being there in person. Live streaming is here to stay, and it was HUGE in 2020 on YouTube and other platforms. This comes as no surprise, since a global pandemic was raging around the world and everyone was discouraged from gathering in person. Live streams was a way to fill that void. But what about 2021? Should you go live on YouTube in 2021? The answer is b...

Mar 18, 202113 minEp. 279

How Autumn Bates WINS the YouTube Click - Her CONTENT STRATEGY Revealed

Autumn Bates is a Certified Clinical Nutritionist with her masters in Nutrition and Human Performance. She works with thousands of men and women around the world in achieving their wellness dreams without counting calories through her programs, videos, blog, Facebook group and individual consultations. She's obsessed with food and believes that eating meals you enjoy is an essential aspect to a happy life. 📝 Click HERE to check out the show notes! Love the podcast? Got some feedback you want to...

Mar 11, 202154 minEp. 278

How to Think Your Way to YouTube Success

What’s the one thing you can think that will dramatically increase the chances of your YouTube channel blowing up? In today’s episode, I’m going to share a tip that I use in my bootcamp and with my private 1:1 coaching clients. Think as if you already have 100,000 or even a million subscribers. Why is this so effective? How can you expect your channel to be the kind of channel that attracts hundreds of thousands of subscribers if you’re not already treating it like it can? You need to commit 100...

Mar 04, 202114 minEp. 277

How She Quit Her Full Time Job at 50k YouTube Subscribers with Cassie Thorpe

Cassie Thorpe is a luxury fashion video-creator. As a "self-diagnosed luxury addict,” Cassie makes videos for women and men who want to feel confident and fabulous through fun, light-hearted advice on designer fashion. Based in London, UK but with a wide-reaching audience across the globe, Cassie creates a range of video content from styling videos and reviews to advice, sharing her experiences with various luxury products and shopping vlogs. 📝 Click HERE to check out the show notes! Love the p...

Feb 25, 202139 minEp. 276

Who Shouldn't be Starting a YouTube Channel in 2021 (the honest, no BS truth)

Should you start your YouTube channel in 2021? I’m going to give you the honest truth on what it really takes to be successful on YouTube. I want you to really think about whether YouTube is the best platform for you. I’ll be listing off the pros and cons, but it’s up to you to decide if the pros outweigh the cons. Are you up for the challenges of competition, of time commitment and consistency, and of learning what you need to learn to be successful on YouTube? ---------- Love the podcast? Got ...

Feb 18, 202120 minEp. 275

Is it Possible to Go From Insecure and Full of Self-Doubt to Full of Confidence as a YouTube Creator?

Annie Bardonski is a LA-based certified life coach as well as youtuber with over 400,000 on her channel, OhhMyAnnie. Her personal growth journey happened in front of the eyes of her viewers as she's documented her life on youtube over the last 10 years. Through this time, she's overcome anxiety, financial struggle and seasons of depression, which she now shares her process of transformation as well as tips on the law of attraction and manifestation with her clients and youtube subscribers. Annie...

Feb 11, 202146 minEp. 274

5 Questions to Ask Yourself When Making Videos

After listening to this episode, I’m going to need you to promise me that you won’t be attempting these YouTube Growth hacks! We’re going to talk about cross-platform sharing and marketing, collabs, giveaways, and more. Be sure to stay to the end of the episode, because I will share a hack that actually DOES work! ---------- Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE 👉🏼 Click HERE to download my FREE GUI...

Feb 04, 202115 minEp. 273

Can You Be Controversial and Still Be Successful on YouTube?

Giulia-Christina is an Italian immigrant who moved to the United States for University. She has lived in 7 countries and speaks 4 languages! She has a Master’s degree and is pursuing a PhD, and her long-term goal is to teach at the University level. Giulia-Christina’s channel revolves around social commentary and crime. She has always gravitated towards weird stories and the uncanny. Her channel has over 663K subscribers and serves as an analysis of things that are atypical or that don’t make se...

Jan 28, 202146 minEp. 272

10 Mistakes Small YouTubers Make

In today’s episode, we’re going to go through the 10 biggest mistakes that new content creators are making that is holding them back from seeing the growth that they want on YouTube. Pencils and pens at the ready! Let’s take some notes. We’re going to talk about the Three Ws, lighting, sound, consistency, the YouTube algorithm, OCET, thumbnails, and more. By learning what NOT to do as a new YouTuber and the tips and strategies to incorporate instead, you will be setting up your channel for succe...

Jan 21, 202115 minEp. 271

NOT GROWING after 10 years on YouTube, she did THIS and finally BLEW UP!

LaToya Ebony is a professional actress and YouTube video content creator. LaToya began her YouTube channel journey in 2010 when she decided to document her journey embracing the natural texture of her tightly coiled hair. As a woman with 4c hair, her channel offers fun and easy to digest natural haircare tips and hairstyling how-to videos for women with type 4 hair. Her current YouTube channel was started in 2012 and has since garnered 5.5 million views and 85k subscribers with most of the growt...

Jan 14, 202142 minEp. 270

The Secret Strategy to ACTUALLY Achieving your 2021 YouTube Goals

Are you getting ready to plan out your 2021 goals? In this episode, I’m going to share with you an exercise that I use with my 1:1 coaching clients and in my bootcamp that is a total GAME CHANGER. We’re going to talk about money, lifestyle, your YouTube Business, and I’m going to walk you through an exercise on how to figure out what you need to accomplish these goals. 💾 CLICK HERE to download your FREE Worksheet! 📹 Watch on YouTube HERE! ---------- Love the podcast? Got some feedback you want...

Jan 07, 202114 minEp. 269

Her Niche Changed Her Life: YouTube Advice From Blogger-turned-YouTube Creator Kelli Marissa

Kelli Marissa’s hair has been every color of the rainbow, but she is well-known for her nail polish content on her YouTube channel, which has over 240,000 subscribers! Her viral video on glitter application has been featured on websites for Cosmopolitan, Seventeen, Allure, and even Kylie Jenner's app. Now Kelli is mostly known for her "swatch and reviews" where she reviews new seasonal nail polish collections. 📝 Click HERE to check out the show notes! Love the podcast? Got some feedback you wan...

Dec 31, 202052 minEp. 268

Goodbye, 2020, hello 2021! Recapping this crazy year and looking forward to the future

Hey YouTube Power Hour Squad! In this episode, I’m going to share with you some of what went on behind the scenes in 2020 and let you know what I have left to come in 2021! A lot of us can’t wait for 2020 to be over, but I bet if you look back, many of you probably made some serious changes and had to SERIOUSLY look at where you were in your life and where you wanted to go. Maybe the pandemic helped you start your YouTube channel. Maybe it helped you take it more seriously. Maybe it helped you r...

Dec 28, 202027 minEp. 267

Beauty YouTuber Shares How She Quit Her Job for YouTube with Stephanie Marie

Stephanie Marie is a New Orleans based YouTuber, beauty influencer, and social media consultant who has become the go-to source for attainable real-world beauty and lifestyle advice. Her mission is to help women feel better about themselves as they age and make better buying decisions. Stephanie provides easy to follow makeup and skincare tips, tutorials, and advice, as well as honest and thorough product reviews. Through her content, she has been able to reach women of all ages with her thought...

Dec 24, 202048 minEp. 266

5 IMPORTANT Things you MUST understand if your YouTube channel isn't growing (this WILL help you)

Hey YouTube Power Hour Squad! In this episode, I’m going to talk about the 5 things you have to think about if you’ve been on YouTube for YEARS without seeing any growth. My guest this week was Camille Collazo, who was on YouTube for 6 years without seeing much growth, but it was her passion for creation and her determination that kept her going. It took a global pandemic for Camille to blow up on YouTube when she transitioned to frugal living hacks and content around money-saving tips. Her jour...

Dec 21, 202014 minEp. 265

Feel like giving up?? Listen to this: YouTuber Camille Collazo on How it Took 7 Years to Grow to Over 100k Subscribers

Camille Collazo’s story is one of true resilience and dedication. Originally from Puerto Rico, Camille moved to the United States at the age of 18 and joined the military, despite not knowing any English. In 2013 while attending film school to study cinematography, Camille started a YouTube Channel. After 6 years of being on YouTube, she rebranded her channel at the beginning of quarantine to share content on frugal living, saving money and personal finance after a 90K loss of income due to COVI...

Dec 17, 202039 minEp. 264

5 Urgent Reasons You Need to Start Your YouTube Channel in 2021

Hey YouTube Power Hour Squad! Ready to start (or grow) your YouTube channel in 2021? Are you wanting to grow your online presence? There is no other platform better than YouTube to grow your online presence. It might take A LOT of work... A lot of time and commitment, but if you do it right, all that work is worth it! YouTube is a search engine, and people out there are searching for the exact kind of content you want to create! You can literally connect to anybody in an intimate way. Being able...

Dec 14, 202018 min

Her TOP success secrets from 8 years on YouTube with Sazan Hendrix

Sazan Hendrix is a Beauty and lifestyle blogger and YouTuber. She started her self-titled blog 2014 and about a year after, she launched her YouTube channel to accompany it. Her channel has over 500k subscribers and over 47 million video views. As her life has changed, so has her channel! Once a beauty and fashion blogger and YouTuber, her new role as a wife and mother has helped her channel to evolve with her. Sazan truly shows what’s possible for women in the online space in her journey from b...

Dec 10, 202047 minEp. 262

YouTube Advice for High Schoolers: Starting a YouTube Channel as a Student in High School

Are you in high school or college and looking to start a YouTube channel? This episode is for YOU! This week I had the pleasure of interviewing Vanessa Nagoya, who started her channel at the age of 15. She is now 18 and has nearly 400k subscribers! So what can you do as a Gen Z’er looking to get started on YouTube? JUST GET STARTED. Start creating content! Even if that means you never post it! The only way you’re going to get good at YouTube is to just start DOING it. BE AUTHENTIC. Be yourself. ...

Dec 07, 202012 minEp. 261

What You Can Learn from Successful High Schooler Vanessa Nagoya on Growing Quickly on YouTube

Vanessa Nagoya is only 18 years old and has 400k subscribers on her lifestyle and fashion channel. She started her channel around the age of 15 because she LOVED watching YouTube and had a passion for video production. Her first ever video was a random vlog, inspired by fellow young YouTuber Emma Chamberlain. Vanessa used YouTube as a hobby and as something to do in her spare time to document her high school milestones. 📝 Click HERE to check out the show notes! Love the podcast? Got some feedba...

Dec 03, 202045 minEp. 260

Behind the Scenes of a VIRAL Video: 7 Things You NEED to Learn If You Want to Go Viral In 2020

This week, I interviewed Isabella Demarko and she told me all about the viral video that changed her life and her YouTube channel forever. Let’s talk about what you need to know if you’re looking for your next viral hit. Why did Isabella’s video go viral? The video is visually stimulating and keeps viewers engaged It told a story. This video was about her hair journey and how she grew it out for six years. Viewers want to stick around until the end to see the end of the story! It’s vulnerable. P...

Nov 30, 202010 minEp. 259
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