Isabella Demarko is a UK-based YouTuber and actress. Her channel is a haircare, beauty, style, and lifestyle channel with 323K subscribers. Isabella’s YouTube journey started when she was 14 years old, when she created a YouTube channel because she felt the need to be seen and heard. As a teenager, Isabella was shy and felt isolated and struggled to be accepted by her peers. It took 9 years for her to start taking her channel seriously, and one viral video changed her career forever. 📝 Click HE...
Nov 26, 2020•44 min•Ep. 258
This week I had one of my bootcamp students, Laura Jane Atelier, on the show. She shared the story of her journey from blogger to struggling YouTuber to SUCCESSFUL YouTuber. One of the biggest reasons Laura was finally able to break out of her rut and see tremendous success was the total transformation she made in her mindset. Sometimes, we get in our own way when it comes to YouTube. We get stubborn. We think we know what we’re doing. But it’s important that you keep an open mind when it comes ...
Nov 23, 2020•14 min•Ep. 257
Laura Jane Atelier was in my FIRST group of bootcampers, and she’s here to talk about her journey from blogger to YouTuber. Her channel is all about vintage fashion, lifestyle, and culture. When she started her blog and instagram, she spent a few years figuring out her niche, and as she became more and more active on YouTube, it took her even longer to really hone in further on her niche there. 📝 Click HERE to check out the show notes! Love the podcast? Got some feedback you want to share? Want...
Nov 19, 2020•36 min•Ep. 256
You would think someone like Shawn Johnson, a well-known olympian, would have had an easy time on YouTube, right? WRONG! Despite having an established following as a professional athlete, Shawn’s decision to start a YouTube channel proved to be a lot more work than she initially thought. Her instagram followers didn’t immediately hop over to YouTube, and at first, her channel was struggling. HOW can that be? You have to constantly be creating content… a MINIMUM of one video a week, because witho...
Nov 16, 2020•22 min•Ep. 255
At 28 years old, American gymnast Shawn Johnson has accomplished a lifetime of achievements that include Olympic Medals, a New York Times best-selling book, several businesses, a career in broadcast, and a mirror ball trophy after winning Dancing With The Stars. Born and raised in Des Moines, Iowa, Shawn’s girl next door charm led her to be named “America's Sweetheart.” After retiring from gymnastics in 2012, Shawn made appearances on several TV shows including The Apprentice and Adventure Capit...
Nov 12, 2020•48 min•Ep. 254
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Nov 10, 2020•7 min
This week I spoke with Desiree Martinez, a social media marketer with over 10 years experience, about why YouTube is such an amazing opportunity for women in the CRAZY world around us in the year 2020. There are going to be more and more people coming onto YouTube… mark my words! YouTube is the future of entertainment. If you want to get in front of people, if you have a message you want to share or a business you want to build, YouTube is the way to expand your social media presence. You can TR...
Nov 09, 2020•13 min•Ep. 253
Desiree Martinez is a long-time and award-winning social media creative content creator. She has worked with hundreds of businesses and brands to help them grow their business with better content marketing. As a YouTuber, Podcaster, speaker, and business owner, Desiree knows what it takes to help your business grow, build a community, and get leads through a very noisy news feed. She is the author of Innovation From Desperation: The Unfiltered Failures & Successes of an OG Social Media Marke...
Nov 05, 2020•49 min•Ep. 252
Have you ever thought about how much money you could make on a viral video? In my interview with Kallie Branciforte, she told me all about her HUGE viral hit: a gift wrapping hacks video that goes viral every single season. She’s now at over 31 MILLION views on this one video. Kallie credits the success of this video to the content of the video AND the thumbnail. So how has this video helped her channel? It has definitely helped boost her subscribers (she sees a spike in subscribers during the h...
Nov 02, 2020•8 min•Ep. 251
Kallie Branciforte is the creator behind the blog and YouTube channel But First, Coffee . She’s a wife and mama, and probably in need of another cup of coffee. In 2013 she started blogging and making YouTube videos purely for fun. After a few years she started seeing some successes, and after about 5 years was making a full-time income. In 2020 she quit her job and now blogs and YouTubes full-time from her home in Shoreline, Connecticut. After paying off over $70k of debt in under a year, she ha...
Oct 29, 2020•49 min•Ep. 250
Are you struggling to get your first 1,000 subscribers on YouTube? Believe it or not, it’s harder to get your first 1,000 subscribers than it is to get your first 10k or 100k subscribers. You’re trying to figure everything out to have a successful channel. Here are 7 tips that I share with my bootcampers and with my private clients on reaching that first milestone. ----------- Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listene...
Oct 26, 2020•19 min•Ep. 249
Nicole Lela Green is a social media content creator who primarily works through YouTube and Instagram. Her typical viewer is a woman much like herself: a wife and mother with similar values who is motivated to learn and grow daily. Nicole desires to share her everyday life in an authentic way while focusing on faith, family, and lifestyle. Social media is saturated with influencers displaying pristine lives; this is unrelatable to the average viewer. Nicole prides herself in sharing the beautifu...
Oct 22, 2020•48 min•Ep. 248
Have you ever thought about hiring a manager or an agent? You’re going to want to listen to my interview with Cassandra Bankson, who had a cautionary tale about hiring a manager. Cassandra put her trust in the wrong person who didn’t have her best interests in mind and whose values did not align with her own. If you’re looking to hire a manager, make sure that they align with your core values, and for your own protection, make sure they aren’t controlling your finances. Make sure you interview s...
Oct 19, 2020•13 min•Ep. 247
Cassandra Bankson is a skincare expert and medical esthetician with over 10 years of experience and with a YouTube channel and social media following of over 2 million people… but she doesn’t consider herself just an influencer. She considers herself an “Acne Warrior” on a mission to help others take actionable steps to embrace and care for their skin. Despite being bullied and made fun of for most of her life, suffering from body dysmorphia and depression, Cassandra’s remarkable mental health j...
Oct 15, 2020•48 min•Ep. 246
Another YouTube Power Hour first! I’m delighted to welcome my first set of TWINS on the show! Kelsey and Kendra Murrell are the creators behind their social media empire The Glam Twinz. These gorgeous identical twin sisters discuss all things beauty-related on their channel. With perseverance and hard work, the twins have mastered social media and have impacted and encouraged millions to be the best versions of themselves! They currently have 686k youtube subscribers and 73 million video views. ...
Oct 08, 2020•48 min•Ep. 244
This week I interviewed one of my bootcampers, Trina Albus! Are you struggling to find your niche? Having trouble finding something to focus on? Here’s what you can do: Figure out what your strengths are, what your experiences are, what you’re uniquely qualified to speak on. What makes you unique? Who are you creating content for? Who is your audience? How old are they? What is their life experience like? Look at your data: which videos do better? What is the subject matter of those videos? What...
Oct 05, 2020•9 min•Ep. 243
This week I interviewed my first set of twins - the GORGEOUS Kelsey and Kendra, a.k.a the GlamTwinz, and they talked a TON about being authentic, and how they credit their authenticity to their success on YouTube. So what’s so important about authenticity? People don’t come to YouTube to watch someone phony… that’s what television is for. Your energy translates well on camera, and your viewers are going to sense it. If you’re not being authentic, or creating content that doesn’t truly speak to w...
Oct 05, 2020•14 min•Ep. 245
📝 Click HERE to check out the show notes! Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber? Fill out the YTPH listener survey HERE 👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic! 👩🏻💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then consider taking the first step by watching my FREE Road to to 100k Masterclass. 💗 Ready to explode your channe...
Oct 01, 2020•40 min•Ep. 242
This week I interviewed the amazing Hyram, who has taken the YouTube and TikTok scene by storm, growing over 3.5 MILLION followers in under 2 years. Let’s talk about the 9 things Hyram did to grow his channel. His New Year’s Resolution to make his channel a priority. Being Innovative - it’s not JUST about being consistent. He is informative AND entertaining. People WANT to keep watching Finding a niche and sticking with it. Consistent uploading Leveraging trends and popular topics He didn’t allo...
Sep 28, 2020•14 min•Ep. 241
I am THRILLED to welcome one of our most highly-requested guests to the show: Hyram! Whether it be critiquing celebrity skincare routines, giving brutally honest brand reviews, or reacting to one of his TikTok follower’s skin transformation videos, Hyram has established himself as an influential skincare content creator. With a combined following of 10 million, Hyram is dedicated to being an entertaining and trustworthy resource for skincare knowledge, growing from 100,000 to 5 million followers...
Sep 24, 2020•1 hr 6 min•Ep. 240
Hey YouTube Power Hour Squad! Who’s ready for more YTPH episodes? This week I interviewed Kimmy Hughes of She’s in Her Apron, and one of the things she really stressed was that her channel totally started to take off when she really started to focus on her audience, and this is starting to become a recurring theme on the podcast. Understanding your audience is crucial to your success on YouTube, and the more you know them, connect with them, and understand what they want from you, the more likel...
Sep 21, 2020•14 min•Ep. 239
Kimmy is a supportive wife and mother to four wonderful children who started her YouTube channel, “She’s In Her Apron” in 2012. She has reached women all around the world spreading the message of P.O.P. (Progress Over Perfection). Now with over 45,000,000 views, Kimmy continues to share her homemaking life’s ups and downs, tips, and tricks that she has learned along the way. Kimmy’s passion is to help others see their worth and know they’re not alone in their homemaking journey. 📝 Click HERE to...
Sep 17, 2020•49 min•Ep. 238
Hey YouTube Power Hour Squad! Who’s ready for more YTPH episodes? What happens when your channel grows really quickly, but then stalls out and gets stagnant? I talked with Shanygne a.k.a Too Much Mouth this week on the podcast, and she talked about how she reinvigorated her beauty YouTube channel by truly bringing her personality into her channel, diversifying her content, and incorporating more of herself and her interests into her channel. Shanygne also stressed the importance of knowing what ...
Sep 14, 2020•14 min•Ep. 237
Blessed with “the gift of gab,” Too Much Mouth, aka Shanygne Maurice, is a beauty and lifestyle YouTuber based in New York City. Her channel has over 226k subscribers and 20 million views. Shanygne started off as a blogger, and started her YouTube channel in 2015 initially as a makeup and beauty channel, but she has since expanded to more lifestyle and entertainment. She has been a full-time YouTuber since about 2016, however, she admits that she didn’t truly have a firm grasp until around 2019....
Sep 10, 2020•51 min•Ep. 236
Hey YouTube Power Hour Squad! Who’s ready for more YTPH episodes? How many people start their YouTube channels and focus on beauty? A lot of people enjoy makeup and skincare, but it’s not quite their TRUE passion. This was the case with Stephanie Harlowe. She started her YouTube channel as a beauty channel, but realized that her true passion was true crime and history, so she took a gamble and made a pivot. What is amazing about Stephanie is that she spends a ridiculous amount of time researchin...
Sep 07, 2020•18 min•Ep. 235
Welcome to another YouTube Power Hour First! I’m thrilled to have my first true crime YouTuber on the show! Stephanie Harlowe has the reputation for having some of the most well-researched and thought-out true crime videos on YouTube, putting a great emphasis on leaving the viewer with no questions about the case. Since gaining a following on YouTube, Stephanie has been featured on Investigation Discovery’s The Missing Pieces. It is her goal to give a voice to the voiceless, and raise awareness ...
Sep 03, 2020•54 min•Ep. 234
Hey YouTube Power Hour Squad! Who’s ready for more YTPH episodes? Let’s talk about vlogging. In my latest interview, I had DaNelle Wolford from Weed ‘em and Reap on the show, and she has totally revolutionized the vlogging game. Things to consider before you start a vlogging channel: What is interesting about you and your life? Are you skilled with editing or filmmaking? Can you turn the mundane into something interesting? Do you have interesting storylines? This is not to say that you can’t inc...
Aug 31, 2020•18 min•Ep. 233
It’s another YouTube Power Hour first! My first ever farming YouTuber kicks off the new season of the show. My guest this week is the wonderful DaNelle from Weed ‘em and Reap! On a mission to create a farm of her own, DaNelle persuaded her husband to purchase a home on an acre of land and transform it into their very own suburban farm. They provide eggs, milk, meat, fruit, nuts, and veggies all on their one-acre farm in Arizona. DaNelle is known as the "goat lady" and is passionate about helping...
Aug 27, 2020•44 min•Ep. 232
I love having a diverse group of guests on my show, but this episode features another YouTube Power Hour first! I have never had anyone on my podcast whose channel is totally devoted to teaching languages! Gabby Wallace is a TEDx speaker, self-development junkie, life-long entrepreneur and founder of Go Natural English, an online language training company that she started while teaching English abroad in Japan in 2011. She loves helping people from all around the world transform into fearless, c...
Aug 20, 2020•50 min•Ep. 231
Kassandra started her YouTube channel in 2014 with no real dreams or goals. YouTube for her was a way for her to share her passion, to teach, and to help her get studio jobs. She didn’t realize that online work was a legitimate “thing.” Her channel had very humble beginnings: she knew nothing about filming, editing, or marketing, she didn’t have any equipment, and she recorded by taping her cell phone against the wall so it would stay in place. She treated her videos like her own personal practi...
Aug 13, 2020•47 min•Ep. 230
