Rand Fishkin opens up on what makes a marketing flywheel work, what to look for in a partner when you discover synergies, what does he mean by audience intelligence, the logic that goes into challenging the marketing status quo and managing the customer attention economy. This one is a real master class.
Darryl Praill is someone who started his career as someone who wrote code for 5 years, then did door-to-door selling, then went on to become the VP of marketing, then the CMO of Vanilla soft and now their CRO. So, Yaag and Manish got on to exploring marketing career paths available for people with specific interests, and we wish you don't miss this nuggets of wisdom from Darryl.
Andrus Purde, the CEO of OutFunnel joins Yaag and Manish in this episode to discuss the revenue marketing journey. He shares his views on how he would approach revenue ops when the company is small and as it matures, why revenue accountability isn't a common phenomenon yet, and a lot more.
Scott Vaughan, the Chief Growth Officer at Integrate joins the ABM Conversations podcast to share his insights and expertise on how to market to an enterprise audience. He shares how: 1. An organization can move from automation to orchestration 2. What's an oxbow that SDRs could effectively use 3. How marketing to enterprise is different from marketing to SMBs 4. Why very few companies are able to have their engine 'always-on' to capture data across the customer journey, and lot more.
This is an exclusive episode on sales. Belal Batrawy joins Yaag and Manish to discuss how one can elevate the thought process around sales. He shares: 1. How one can step aside from scheduling the needless weekly meetings, 2. The logic behind how despite sales don't hitting quota, certain companies hit the revenue quota anyway 3. The trainable and non-trainable sales skills 4. Why certain prospects don't move beyond the status quo, and more.
In this episode, Anand Thaker, the Midas of Martech and the man-behind the screens for the Martech Landscape joins Yaag and Manish to discuss the 1-1-1 framework to drive meaningful results from ABM programs. Anand shares stories of how small things have a cumulative effect on landing a large sized deal, what story counts at the board level and more.
As you know, a marketing moat is the ability of your brand to outperform the competition in terms of revenue and customer mind share. In this episode Yaag and Manish discuss how you can build a marketing moat, and also share some amazing examples in the world of technology who managed to do that really well.
In this episode, David Wachs, the CEO of Handwrytten joins Yaag and Manish and shares how handwritten letters can be used to build stickiness and an emotional bond with your customers, especially in a B2B scenario. He shares how much personalization makes sense, extending beyond the seasonality and more.
In this episode, Yaag and Manish talk about how 2020 has officially proved to become the year of virtual videos and webinars, to the extent that we are now going through a webinar fatigue or Zoom fatigue. Though webinar is still going strong, should webinars be a lead generation channel? Should it always be a standard 60 min one way presentation and not be conversational? Hear them out and see if you agree on when webinar makes sense and when it doesn't.
In today's episode, Scott Brinker joins Yaag and Manish to throw light on some interesting questions such as: 1. How are organizations re-aligning their martech stack in the current scenario? 2. Are we headed towards more point solutions or more ecosystems? 3. 4 types of product integrations 4. Bullyware, and more! And then a set of rapid fire questions. You are in for 40 mins of in-depth information, to takes notes from!
In this episode, Yaag and Manish discuss 'social selling', a topic that is often misunderstood and misrepresented. They go on to discuss how social selling can be effectively used in your ABM strategy.
Chris Walker, the founder and CEO of Refine Labs joins Yaag and Manish in this episode and opens up his views on: 1. The way attribution happens in content marketing today 2. Why it is high time for marketers now to find a better place than events and tradeshows to spend their marketing budgets 3. Why a lead shouldn't be going to an SDR and instead to an AE, and so on. This episode is sure to make you think on how you are practicing marketing today.
Nicholas Scalice, the host of the Growth Marketing Toolbox podcast and the founder of Earnworthy, joins Yaag and Manish on this episode to discuss his journey from chasing criminals to chasing leads and landing pages. And he also shares how his favorite growth marketing tools, his choices in marketing over a rapid fire round and more.
If you are in the SaaS content marketing world, you may or may not agree with what the title calls for. In this episode, Yaag and Manish discuss how the push to content subscription impacts consumption, and what can be done to improve the content experience in real time.
Jimmy Daly, the ex-VP of Growth at Animalz, joins Yaag and Manish on this episode to discuss his views on how his time on sales calls impacted his content marketing journey. And he also shares how he has always been working remote since 2013 and cannot think of another way of working.
Several aspects of what we know as modern sales and marketing, goes way back in history. It's an evolution of the persuasion tactics that the Greeks, the Romans, the Chinese, and the Indian scholars used hundreds of years ago. Yaag and Manish throw light on some of those strategies that we use even today.
Louis Grenier, the host of Everyone Hates Marketers Podcast joins Yaag and Manish, to discuss some pressing questions such as 'Should marketers be obsessed with best practices?', 'Our obsession with marketing trends', and a lot more on the factors contributing to bad marketing.
Sangram Vajre joins Yaag and Manish in this episode to give us the context of what happens when you flip the marketing funnel. Give this episode a listen to takeaway his insights, experience and specific case stories on using ABM to build relationships, trust and translate it to revenue.
We are in an unprecedented time where the marketing budgets are coming down by the day, and there are no ad budgets. But as marketers, regardless of the situation, our show must go on. In this episode, Yaag and Manish discuss how can we leverage the power of organic content in such situations.
Most companies have invested on a CRM, some marketing automation tools, sales intelligence tools and also analytical platforms. On top of this, does it really make sense to invest on an ABM tool? That's what Yaag and Manish explore in this episode.
Aligning or integrating marketing and sales is an age old problem. There are often questions such as - can technology solve the alignment issue? What's the cost of non-alignment? What are the steps involved in integrating marketing and sales? Jeff Davis joins the show with Yaag and Manish, and answers these questions from his experience.
In this episode, the world's no.1 gamification expert Yu-kai Chou joins Yaag and Manish to discuss how one could use Octalysis Framework and it's 8 core drives (his proprietary actionable gamification framework) in B2B marketing scenarios. If you are anywhere even neat the realm of marketing, do not miss this episode.
Resource for reference - Hubspot's flowchat on "Should I gate this content?"
It is one of those topics that is not only useful for our regular listeners (B2B sales and marketing professionals), but also for our favorite people outside this periphery — the HR! 🙂 Yaag and Manish discuss what's currently broken in the e-hiring process (that is ramping up given the COVID situation globally), the need to use technology better and the tools that can possibly help you.
Sumit's LinkedIn profile: https://www.linkedin.com/in/sumitkumarsingh/
Marketer’s aren’t one trick pony. We have a lot of things going on in the side that we do it for several reasons such as personal brand building, pure passion, revenue and so on. But, the options we now have to promote these have come a long way compared to 5 years ago. What are the options and how can we do it better? And that's what Yaag and Manish discuss in this episode.
In this episode, Brooke Sellas - the founder and CEO of Bsquared Media & the co-host of the famous podcast Marketing Companion, joins Yaag and Manish to discuss paid advertising. Dip into the episode to understand the nitigrities of paid advertising and how to look at it in these trying Covid19 times.
For a long time, product-led growth has been looked at, purely from the angle of in-product marketing and selling version upgrades. But what is the core essence of it and how can you make your product the center piece of your growth strategy? That's what Yaag and Manish discuss in this episode.
We all have come a long way from blogging as a form of content to now seeing content in all formats across text, audio and video. In this episode, Yaag and Manish, who have dabbled all forms of content, set out to discuss the role of podcast in the marketing journey.
