In this episode, Yaag and Manish discuss how email marketing isn't dead as some pop culture claims. In fact, they talk about the 12 reasons why email marketing is here to stay, including opportunity to build 1:1 relationships, cost-effectiveness, beating algorithms, and more.
Mar 11, 2020•15 min•Season 1Ep. 14
Why are Yaag and Manish, saying this? We all like to be data driven, especially we want to convince our internal teams and decision makers on taking a particular direction. We want to spend our resources on that one channel which would give us better returns and double down on it. So, are there any down sides?
Mar 03, 2020•13 min•Season 1Ep. 13
In this episode, Yaag and Manish discuss if scalability is important for all businesses? The best of breed companies originally were never meant for scaling, for instance, companies like AirBnB, Stripe, etc. When does scale come into the picture?
Feb 25, 2020•14 min•Season 1Ep. 12
As marketers, we understand that for two companies competing in the same product line - what works for them and what they invest on are completely different. How much of it based on deductive reasoning, and how much of it is open experimentation? That's what Yaag and Manish discuss in this episode.
Feb 18, 2020•13 min•Season 1Ep. 11
Yaag and Manish get discussing what it means to scrapping publicly available data and using it for marketing. Where does it stand in terms of personalization and privacy? Who owns the data? And a lot more..
Feb 11, 2020•19 min•Season 1Ep. 10
Connect with James on Linkedin ---> https://www.linkedin.com/in/james-spurway-singapore/
Feb 04, 2020•27 min•Season 1Ep. 9
This interesting episode covers the much dreaded attribution issue in a typical marketing and sales life cycle. Too many times, we miss the set of touch points that contribute to the ultimate conversion and that is what Yaag and Manish explore in this episode.
Jan 29, 2020•14 min•Season 1Ep. 8
Today, Yaag and Manish explore the process of getting your first customer organically. This comes from a startup viewpoint where you don't have customers for your other products, to whom you are trying to up-sell your new product. This about starting fresh.
Jan 22, 2020•14 min•Season 1Ep. 7
In this episode, Yaag and Manish discuss the role of LinkedIn in your account-based marketing strategy. They discuss the fundamentals of ABM and where exactly you can leverage the power of LinkedIn in your ABM life cycle.
Jan 14, 2020•18 min•Season 1Ep. 6
This is a topic of debate for most B2B organizations, should we still continue outbound? Especially in the GDPR, CCPA and PDPB era? In this episode, Yaag and Manish discuss how marketers need to adapt and integrate inbound and outbound reach out strategies for meaningful outcome.
Jan 07, 2020•15 min•Season 1Ep. 5
At the end of a year or at the very beginning, we come across far reaching or even apocalyptic marketing predictions about what all will be dead this year :) The only thing that never dies is the prediction itself. That said, in this episode we discuss what marketing may realistically look like (without any self-benefiting prediction or promotion).
Dec 31, 2019•18 min•Season 1Ep. 4
In this episode, Yaag and Manish tackle the much debated topic of personalization vs. privacy. The question is - how much is too much? And interestingly, a lot of companies are stuck between the two and end up going neither ways. How do we do get personalization right, ethically? That's what this episode is all about.
Dec 24, 2019•15 min•Season 1Ep. 3
There are two key parts to content marketing for B2B organizations: 1. Content production 2. Content consumption. In this episode, Yaag and Manish discuss the ebs and flows of content marketing in a B2B set up.
Dec 17, 2019•22 min•Season 1Ep. 2
Welcome to “ The ABM conversations” podcast. A podcast specifically for B2B marketers. This is not an interview only show, we discuss strategies and on the ground tactics to drive product adoption, improve conversion, increase engagement and everything in the world of B2B marketing and ABM.
Dec 09, 2019•5 min•Season 1Ep. 1
