In the second half of this special edition of the show we’re shining the light on two more freelance writers out there who are making it happen as professional online content creators. These are scribes who have found success — and a very good living — doing what they love … writing and helping others achieve success.
In full disclosure, the two writers I’m highlighting in this show, Sharlyn Lauby and Trudi Roth, are both online content creators and strategists who run profitable freelance writing businesses.
The other thing they have in common, though they came to professional writing from very different paths, is that both writers graduated from Copyblogger’s Certified Content Marketer Training Course (a program that makes this show possible).
The program is usually closed, but it reopens periodically for a short time to invite new classes of students into the course. If you re interested in learning more you can simply head over to the Certified Content Marketer training program and get your name on the list.
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My first guest is HR pro turned consultant, speaker, and foodie, Sharlyn Lauby of HRbartender.com, who specializes in strategic human resources content with a focus on increased engagement and lead generation.
She is also the President of ITM Group, Inc. “… a training company focused on developing programs to retain and engage talent in the workplace,” and a Master Level Certified Content Marketer.
Her business creed is, “Great HR makes great organizations.”
In this segment Sharlyn Lauby and I discuss:
Her unique path to blogging and content marketing
Resources, tools, and teaching she found invaluable at the start of her journey
The importance of feedback to mastery
How a mindset shift makes all the difference for the growth of your business
What it takes to find success and satisfaction in your chosen niche
My second guest is writer, editor, and content strategist, Trudi Roth of ItsTheTruStory.com, who runs the gamut of specialties from website copy, blog posts, video, and even social media strategy.
Trudi has been a hired gun for over twenty years doing client work on everything from website content, ecommerce, blogs, books, direct & email campaigns, and social media marketing.
CNN dubbed her a “popular mommy blogger” for her blog, “Bitch in Suburbia.” She has a B.S. in Economics from University of Michigan, and a Master s Degree in Mass Communications from Boston University. She is also a Certified Content Marketer.
Her business slogan is, “Superlative content, copy, and editing … You have my word.”
In this segment Trudi Roth and I discuss: Why so many people need help “wordsmithing” today
How she went from a VP of Marketing to a “mommy blogger” featured on CNN
Why now’s as good a time as any to hang out your digital shingle
The writer’s high praise for Copyblogger’s Certified Content Marketer Training Course
The double-edged sword of working from home
The Show Notes:
Copyblogger s Certified Content Marketer training is a powerful program that helps writers attract better clients — and more of them. New students will be able to sign up for a limited time soon. Add your name to join the waitlist and to get all of the details when they re available.
How to Make a Living as a Pro Content Writer: Part One
ITM Group, Inc. – Sharlyn Lauby
HRbartender.com – Sharlyn Lauby
HR bartender on Twitter
Freelance Writers Share the Surprising Keys to Their Successful Careers
ItsTheTruStory.com – Trudi Roth
It’s The TruStory – Trudi Roth on YouTube
Profitable Writers Demonstrate How to Prosper from Your Words
Kelton Reid on Twitter
Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Make a Living as a Pro Content Writer: Part Two | The Writer Files: Writing, Productivity, Creativity, and Neuroscience podcast - Listen or read transcript on Metacast
