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The WP Minute+

Matt Medeirosthewpminute.com
For long-form interviews, news, and commentary about the WordPress ecosystem. This is the companion show to The WP Minute, your favorite 5-minutes of WordPress news every week.
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Episodes

Checkout Summit Signals a Return to WooCommerce Events

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support On this episode of The WP Minute+ podcast, Eric Karkovack speaks with Rodolfo Melogli, the founder of Business Bloomer and organizer of the Checkout Summit. Rodolfo discussed the need for in-person WooCommerce conferences and shared his successful blogging journey. He also shared insights on the evolution of W...

Nov 24, 202532 minEp. 128

Creating a Better User Experience for Jetpack

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support On this episode of The WP Minute+ podcast, Eric is joined by Devin Walker, the new head of Jetpack. They discuss his transition from GiveWP to Jetpack, the acquisition process by Liquid Web, and his vision for Jetpack’s future. Devin shares insights on the challenges faced at Liquid Web, the importance of user...

Nov 17, 202536 minEp. 127

Taking a Simple Approach to Analytics

Danny van Kooten, creator of Mailchimp for WordPress, shares his unique journey into plugin development. He discusses the creation and evolution of Koko Analytics, a privacy-friendly WordPress analytics solution focused on simplicity and essential data, in stark contrast to Google Analytics' complexity. Danny highlights the importance of user feedback in shaping Koko's features and expresses skepticism towards unnecessary AI integration. The episode also touches on Koko's performance benefits and future enhancements, including device tracking and a potential anti-spam solution.

Nov 10, 202525 minEp. 126

How to Learn the Ins and Outs of Web Hosting

Matt Medeiros and Roger Williams discuss the importance of hosting education for WordPress freelancers and agencies, emphasizing understanding SLAs and transparent pricing to foster strong client relationships. They explore the increasing costs and evolving role of AI in web development and SEO, highlighting its enhancement capabilities versus replacement. The conversation also covers Kinsta's recent updates, including a return to bandwidth pricing, plugin auto-updates, and their relaunched agency partner program, underscoring their commitment to support and education.

Nov 03, 202549 minEp. 125

Unlocking the Secrets of Successful Agency Partnerships

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support On this episode of The WP Minute+ podcast, Matt Medeiros interviews Zach Stepek, Director of Partner Programs at BigScoots. They discuss the importance of transparency in agency partnerships, the definition of true partnership in hosting, and the ideal customer for BigScoots. They explore the infrastructure ca...

Oct 27, 202537 minEp. 124

AI’s Role in the Future of WooCommerce

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of The WP Minute+ podcast, Matt Medeiros welcomes Brian Coords back to discuss his experiences at Automattic and WooCommerce. They explore the current state of WordPress, the importance of cohesion within the platform, and the role of community feedback in shaping its future. Brian shares insig...

Oct 20, 202540 minEp. 123

The Challenges and Opportunities of WooCommerce

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support On this episode of The WP Minute+ podcast, Matt Medeiros and Kestrel General Manager Ian Misner discuss the challenges and opportunities in the WordPress and WooCommerce space. They focus on the importance of video marketing, the evolution of Kestrel, and the dynamics of agency relationships. They also examine...

Oct 13, 202554 minEp. 122

Examining the Impact of AI on SEO

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support On this episode of The WP Minute+ podcast, Matt Medeiros and Pathfinder SEO’s Lindsay Halsey discuss the evolving landscape of SEO. They explore the importance of human connection in content creation, the challenges of attribution in SEO, and the emerging concept of Answer Engine Optimization. Lindsay emphasiz...

Oct 06, 202545 minEp. 120

AI Product Management at GoDaddy

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support On this episode of The WP Minute+ podcast, Matt Medeiros interviews Justin Nealey, Principal Product Manager at GoDaddy. They discuss the recently launched Airo Site Builder™ and the challenges of developing products on the WordPress platform. They explore the role of AI in enhancing user experience, the impor...

Sep 29, 202534 minEp. 121

The Balance of Relationships and AI in Modern Agencies

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of The WP Minute+ podcast, Matt Medeiros and Kamil Rextin discuss the evolution of Kamil’s agency, 42 Agency, and its focus on demand generation and revenue operations. They explore the challenges and opportunities in the digital marketing landscape, particularly in relation to AI integration a...

Sep 22, 202532 minEp. 118

Pressable's Phil Thompson on Empathy in Tech Support

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of The WP Minute+ podcast, Phil Thompson from Pressable discusses the importance of human connection in customer support, the challenges of handling plugin issues, and the dynamics of agency partnerships. He emphasizes the need for empathy in support roles and how Pressable prioritizes customer...

Sep 15, 202535 minEp. 117

Dealing With Aggressive Sales Tactics in WordPress

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of The WP Minute+ podcast, Toby and Kurt explore the complexities of running a WordPress agency. They discuss the challenges posed by aggressive sales tactics in the industry, the ethics of client relationships, and the importance of intentionality in business operations. They also examine the ...

Sep 08, 20251 hr 5 minEp. 116

Recommended Books for Business and Beyond

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of The WP Minute+ podcast, Kurt and Toby discuss their favorite business and non-business books, exploring themes of leadership, project management, and the importance of community. They examine the concept of product market fit, the balance between ambition and control, and the role of librari...

Sep 02, 202548 minEp. 115

The Journey of Building an Agency

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of The WP Minute+ podcast, Toby and Kurt discuss the journey of agency ownership. They explore the transition from feeling like a hobbyist to establishing a legitimate business. They also examine the importance of mindset shifts, resilience, and creating boundaries for work-life balance. The co...

Aug 25, 20251 hrEp. 114

Tips for Finding a Work-Life Balance

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of The WP Minute+ podcast, Kurt and Toby discuss various aspects of running a WordPress agency, including productivity, work-life balance, client communication, emotional intelligence, and the importance of setting clear expectations with clients. They explore the challenges of maintaining webs...

Aug 18, 202559 minEp. 113

User Error or Poor Design?

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of The WP Minute+ podcast, Kurt and Toby discuss various challenges and responsibilities in the WordPress development space, including user error, software design, and the importance of client education. They explore innovative business ideas, the valuation of agencies, and the impact of SaaS a...

Aug 11, 202555 minEp. 112

Ethics and Pricing for WordPress Agencies

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of The WP Minute+ podcast, Kurt and Toby discuss the complexities of pricing, client relationships, and ethics in agency work. They explore the balance between offering expertise and competing with cheaper alternatives, the importance of discipline and motivation in business, and the evolving l...

Aug 04, 202555 minEp. 111

Better Agency Workflows with Greyd

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of The WP Minute+ podcast, Matt is joined by Sandra Kurze to discuss the unique offerings of Greyd, a comprehensive suite of tools designed for web agencies and enterprises. They review the challenges of enterprise projects, the importance of pricing and value in WordPress tools, and how Greyd ...

Jul 28, 202545 minEp. 110

Navigating Client Relationships

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of The WP Minute+ Podcast, Toby and Kurt discuss the complexities of client relationships, particularly focusing on handling refunds, emotional intelligence in communication, and the importance of setting boundaries. They explore the dynamics of good versus bad clients, the impact of personal r...

Jul 21, 202551 minEp. 108

Content Creators: Fleeing AI or Fighting Back?

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of The WP Minute+ podcast, Matt is joined by veteran writer Maddy Osman to discuss the evolving landscape of content creation in the age of AI. Maddy shares her journey, including her recent book and course launch, and reflects on the impact of AI on writing and content marketing. They explore ...

Jul 14, 202540 minEp. 109

Navigating AI in WordPress Agencies

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of The WP Minute+ podcast, Kurt von Ahnen and Toby Cryns discuss the complexities of integrating AI into agency work, the challenges of managing client expectations, and the importance of effective project management. They explore the importance of clear communication with clients and the finan...

Jul 07, 202545 minEp. 107

Managing WordPress Agency Projects

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of The WP Minute+ Podcast, Kurt and Toby look at the practical and emotional challenges of managing WordPress agency projects. From sales pitfalls to client relationship dynamics and infrastructure transitions, the conversation is packed with firsthand lessons and agency wisdom. Toby kicks off ...

Jun 30, 202540 minEp. 105

The FAIR Package Manager for WordPress

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of The WP Minute+ , I sit down with Carrie Dils and Karim Marucchi to talk through FAIR—short for Federated and Independent Repositories—a new package management project launched under the Linux Foundation. If you're in the WordPress space and wondering what FAIR is, why it matters, and how it ...

Jun 23, 202558 minEp. 106

What’s Disappearing from WordPress?

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of The WP Minute+, Kurt and Toby explore the shifting landscape of WordPress, sparked by Toby’s visit to a no-code meetup in Minneapolis. They discuss the rise of non-technical entrepreneurs building functional businesses with no-code tools and how that approach compares to the traditional Word...

Jun 16, 202545 minEp. 104

When 'Easy' WordPress Gets Tough for Clients

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of The WP Minute+ podcast, Kurt and Toby dive into the common misconception that WordPress (and websites in general) should be “easy.” They share stories about custom-coded nightmares, misunderstood AI-generated solutions, and the tricky line between client expectations and developer realities....

Jun 09, 202539 minEp. 102

Mary Hubbard & Matt Mullenweg WordCamp EU 2025 Fireside Chat

This is the recording between Matt Mullenweg and Mary Hubbard on stage at WordCamp Europe 2025. They covered everything from regulation in the EU, the FAIR package manager announcement , and new education pathways, to what’s next for WordPress core and the ecosystem. The session started with Mary interviewing Matt, followed by a live Q&A with the audience, tackling concerns from longtime contributors, organizers, and first-time attendees alike. Matt opened with thoughts on the European regul...

Jun 07, 20251 hr 14 minEp. 103

Blueprints, Burnout, and Better Clients

Kurt and Toby discuss running a WordPress agency, emphasizing productized services (blueprints) for efficiency and profitability. They highlight the importance of value-based pricing over hourly rates and the shift required from a freelancer to an agency mindset. The conversation also covers client management, saying no to unnecessary features, the reality of burnout, and the crucial role of sales and marketing in an agency's success.

Jun 02, 202547 minEp. 101

Emotionally Unemployable: Agency Life with Kurt and Toby

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this candid and wide-ranging episode, Kurt von Ahnen and Toby Cryns reflect on the unique ups and downs of running a small WordPress agency. From their early days coding in HTML and building Flash websites to managing client rosters, teams, and productized services, the hosts explore the joys and hard-won l...

May 26, 202548 minEp. 100

Freemius: Growing Beyond WordPress

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of the WP Minute+ Podcast, Matt welcomes Vova Feldman, the founder and CEO of Freemius, to discuss how the company is expanding beyond its roots in the WordPress ecosystem. Vova shares how Freemius has evolved over the past few years, from supporting WordPress plugin and theme developers to reb...

May 19, 202548 minEp. 99

Reinventing Himself From Agency Owner to Productized Service

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminute Become a WP Minute Supporter & Slack member at https://thewpminute.com/support In this episode of the WP Minute+ Podcast, Matt is joined by John Doherty, a seasoned entrepreneur who transitioned from running the SEO lead-generation agency Credo to launching and scaling a productized editing and content service, EditorNinja. John reflects on how burnout, shifting business economics, and a...

May 12, 202543 minEp. 98
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