Which digital product is right for your business right now: an online course or a membership? Both have the potential to multiply your revenue as a creator or entrepreneur. And since I don’t believe that business is one-size-fits-all, I’m excited to share the opportunities and challenges for membership sites vs. online courses to help you decide which one is right for you right now. Today's guest is Manu Muraro (Your Social Team). Manu helps ethical brands with a sense of humor grow engagement i...
Oct 27, 2022•29 min•Season 3Ep. 45
What's the best way to market and sell your online course or membership? That's the core question we're out to answer in today's episode by comparing two fundamentally different strategies: the live launch model vs. the evergreen model. Whether you’re a current or aspiring membership or course creator, special guests Mike & Callie (Membership Geeks) are here to help us answer these key questions: When is the right time to use a live launch model vs. the evergreen model? If your product is al...
Aug 10, 2022•31 min•Season 3Ep. 44
Which website builder is right for you? At a certain point, every business will need a website. But depending on what you sell, the design you're looking for, and how tech-savvy you feel, you may be wondering which platform is your best choice. The truth is that Squarespace and WordPress are more fundamentally different than you might realize. And that's why today, I've invited Chelsea Pimienta (23 & 9 Creative) and Davey Jones (Davey & Krista) to address these key questions: How do you ...
Mar 23, 2022•32 min•Season 3Ep. 43
Which side of the microphone is right for you? There are unique benefits to being a podcast host compared to being a podcast guest, and today, join host Melissa Guller and guest experts Mai-Kee Tsang and Sarah Penner (Podcast Collab Club) to learn how podcasts and aligned partnerships can amplify your business. We'll also teach you how to create a strong pitch that stands out, whether you're pitching hosts or guests. Mentioned in this episode: Melissa's Free Podcast Launch Masterclass: witandwir...
Feb 02, 2022•29 min•Season 3Ep. 42
Which strategy is right for your online business in 2022? Join host Melissa Guller and guest experts Shannon McKinstrie (Boutique Social) and Samantha Vlasceanu (The Tiktok Coach), to compare TikTok and Instagram algorithms, content strategies, and monetization opportunities. And by the end of this episode, you'll be able to describe the core differences between the apps and decide if TikTok or Instagram (or both) are the right fit for you in 2022. Bonus Video: 10 Ways to Earn Money on TikTok in...
Jan 05, 2022•40 min•Season 3Ep. 41
Guess who's back (back back) with a brand new podcast season. In this special bonus episode, I'll offer a sneak peek behind-the-scenes into my big picture plans for 2022, including what's in store for the new season of The Wit & Wire Podcast (coming Jan '22). References : Join the waitlist for the new Course Creation program: witandwire.com/courses Join the Podcast Launch Accelerator program: witandwire.com/accelerator Free masterclass, How to Launch a Podcast in 2022: witandwire.com/registe...
Jan 01, 2022•9 min
Join me for a behind-the-scenes look at the second season of Wit & Wire's podcast. In addition to the top strategies I've used to double my downloads in season 2 compared to season 1, I'll share what worked, what didn't work, and a few announcements about the future of my business. Thinking about starting a podcast? Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed . I'll teach you how to cut your production time in half and start a high-quality po...
Jun 30, 2021•21 min•Season 2Ep. 40
Loyal listeners are the heart of any great podcast, so it’s worth asking ourselves, how can we find not just more listeners, but great listeners? And how do strangers on the internet become our biggest cheerleaders and ambassadors over time? It’s such an important question to ask, so today, I invited customer journey designer Desola Davis to join me as we unpack the best ways to nurture leads, build relationships, and give our people exactly what they need at exactly the right time. Not only tha...
Jun 16, 2021•47 min•Season 2Ep. 39
A lot of podcast hosts have full-time jobs and families outside of their podcasts. And understandably, outsourcing may not be the right fit for you, but you still want to save time running your podcast more efficiently. That's why today, I'm here with Wit & Wire podcaster Jacqueline Aenlle (From Urban to Ag) to talk about streamlining your podcast production processes, how to know which marketing efforts are really working, and how to decide what NOT to do. References from today's episode (p...
Jun 02, 2021•23 min•Season 2Ep. 38
Today I’m excited to switch gears and talk about why podcast hosts can benefit from being guests on other podcasts. If even hearing that sentence gives you a bit of imposter syndrome, and you aren’t sure if you have enough expertise or experience to be a guest, my friend Christina Lenkowski is here to answer these three important questions: Why is being a podcast guest a fundamentally different marketing strategy than social media or paid advertising? Who is qualified to be a podcast guest? What...
May 19, 2021•44 min•Season 2Ep. 37
If you’re an online business owner or hope to run your own full-time or side hustle business someday, I know from personal experience how important it is to not only find more customers, but to consistently bring in more business to support yourself and your family long-term. I’ve seen firsthand just how powerful podcasting can be for online business owners. And even with a small starting audience and no sponsorship, podcasting is a powerful channel to generate revenue for your business if you k...
May 12, 2021•31 min•Season 2Ep. 36
Have you ever attended a virtual summit? They’re not a new concept, but ever since the start of the 2020 pandemic, these online conferences have become more popular than ever. But whether you’ve signed up for a summit or not, today I’m here with guest Jenny Suneson to ask the question, “How can hosting or speaking at a virtual summit help you grow your podcast?” By the end of this episode, you’ll learn how to become a summit speaker, who should consider hosting a summit, and how being involved i...
May 05, 2021•27 min•Season 2Ep. 35
Wow, what a week. Since Apple's Spring Loaded event on April 21, there have been a record number of major updates from the biggest names in podcasting. (Apple, Spotify, and....Facebook?) Specifically, the launch of Apple Paid Subscriptions is a pivotal moment in podcasting, and both Facebook and Spotify have already responded with big new feature announcements of their own. So today, my goal is to share the most critical updates to help you understand how this will affect you as a current or asp...
Apr 28, 2021•28 min•Season 2Ep. 34
Do you dream about writing a book someday? Or do you already have a book, and you hope your podcast can help you reach a wider audience? Even if you aren’t thinking of writing your own book, there are a lot of book publishing strategies that podcasters should consider borrowing. So throughout this episode, I think you’ll learn a lot of really useful tips from guest Jessi Beyer to help you craft new podcast episodes, outline your book based on episode insights, and learn Jessi's "3x3x3" framework...
Apr 21, 2021•42 min•Season 2Ep. 33
Apple recently announced that there are 2 million active podcasts listed in their app. This is particularly shocking after just last year (April 2020), the number hit 1 million. So how many of those podcasts are actually "active?" (Hint: it's not all 2 mil.) In this Q1 industry update, join me (Melissa Guller) as I share the biggest updates from Apple, Spotify, Anchor, and Google over the last quarter. More podcasting resources from Wit & Wire: Instagram | How to Launch a Podcast (free train...
Apr 14, 2021•19 min•Season 2Ep. 32
Instagram is a key social media channel for many podcast hosts. But is your strategy making an impact, or just costing you time and energy? In this episode, I’m joined by Instagram Sales Strategies Kara Cahill to talk about maximizing your efforts on Instagram without getting totally bogged down posting every day. Because - spoiler alert - neither of us believes you have to post daily to get the most out of Instagram. And we’re here to help you stay engaged without burning out. Thinking about st...
Apr 07, 2021•37 min•Season 2Ep. 31
My most popular episode from February was, “Will Clubhouse kill podcasting? ” [Ep 27] Just a week later, Clubhouse did the exact thing that I said would make the biggest difference in my eyes for podcasters. They changed their terms and conditions to allow recording. So in this episode, I invited Clubhouse pro and fellow podcast host Laura Bauder (Profit From Podcasting) to join me in a test recording room on Clubhouse. This episode contains excerpts from that conversation, where we talk about w...
Mar 31, 2021•18 min•Season 2Ep. 30
Brandy currently releases a weekly 40-minute episode, but she's thinking about adding shorter mini episodes to hook more listeners. Is this an effective way to build your audience or your community? Or it just yet another thing that takes too much time? Learn more about Brandy: Podcast | Website | Brandy's Mini Episode Roundup More podcasting resources from Wit & Wire: Instagram | How to Launch a Podcast (free training) | Website...
Mar 17, 2021•32 min•Season 2Ep. 29
In this minisode, I explain why I'm switching to biweekly releases, and if you might want to try it, too. I'm also looking for feedback. What would you love to see coming up on the podcast? Cast your vote at witandwire.com/listeners . More podcasting resources from Wit & Wire: Instagram | How to Launch a Podcast (free training) | Website...
Mar 10, 2021•2 min
Do you use email marketing for your podcast? If not, today’s guest Kate Doster and I are here to explain why email marketing is still one of the top ways to build your audience, and why it’s just as important to encourage people to subscribe to you via email rather than only subscribing in Apple or their favorite podcast app. 🔗 Find the extended show notes - with all episode references - at witandwire.com/28 Thinking about starting a podcast? Join our new free masterclass, How to Launch a Podca...
Mar 03, 2021•59 min•Season 2Ep. 28
Clubhouse is the hottest new social media platform, and since it’s audio-only, a lot of people are comparing it to podcasting. With that in mind, I want to address the big question: will Clubhouse kill podcasting? Today, I’ll share my first impression of Clubhouse, what the app can do and what it can’t, and which podcasts I think are at the biggest risk of going extinct. I’ll also share four strategies that podcasters can use to make the most out of Clubhouse, plus one strategy I wouldn’t recomm...
Feb 24, 2021•21 min•Season 2Ep. 27
Today I’m here with podcast host Sarah Martin. She’s tried all kinds of growth strategies to promote her podcast, but it’s been hard to figure out which are working. So in this episode, Sarah and I talk about YouTube collaborations, interview swaps, promo swaps, and more. They have slightly different pros and cons, so you might prefer one strategy over another. But more importantly, we talk about how to measure your growth efforts, and Sarah walks away with multiple new strategies to try for her...
Feb 17, 2021•33 min•Season 2Ep. 26
“How can I find more listeners for my podcast?” It’s a big question, and in this episode, experienced podcast host Miriam Schulman (The Inspiration Place) shares five of the top growth strategies she’s used to build her niche podcast (in Visual Arts) to 2,000+ downloads per episode. We cover everything from guest relationships through Facebook pixels, and my hope is that each of you can walk away with at least one new strategy to try for your show. (Even if you haven’t launched yet.) This episod...
Feb 10, 2021•38 min•Season 2Ep. 25
New podcaster Amora Brown asks for tips and best practices to interview remote guests for her podcast. She asks about preparing the interview, remote recording software, and my favorite editing tools. We cover: The importance of multitrack recording My favorite (free!) remote recording tool, and why it’s better than Zoom How to ask open-ended questions to get the most out of your guests Which tools I recommend for beginners trying to start editing their own podcasts Which filler words to cut out...
Feb 03, 2021•16 min•Season 2Ep. 24
Memberships are one of the fastest-growing online business strategies, and as a podcaster, you might be wondering if it’s right for you. In this episode, business strategist Lisa Princic is here to explain how to build an online membership model based on your dream business AND so your members can actually get results. She’ll answer questions about who should start a membership, a few different models, and how large your audience needs to be before you start. And by the end, you’ll walk away wit...
Jan 27, 2021•37 min•Season 2Ep. 23
Today I’m here with Marisol Ibarra, a Wit & Wire graduate and the host of Here Comes the Sun. Marisol is a first-gen graduate and professional, and her podcast covers career development, money management, and wellness for fellow first-gens. We’ll cover tips to prepare, script, and streamline production for both solo episodes and episodes of any format, but I think the most important question Marisol asks is, “How can I still make sure my solo episodes sound like me?” 🔗 Find links to everyth...
Jan 20, 2021•18 min•Season 2Ep. 22
2020 was a record-setting year for podcasting, but 2021 is poised to be even bigger, as annual ad spend will pass $1B while Spotify, Apple, and now Amazon compete for listeners' attention on a whole new scale. In this episode, I’ll cover the top 10 podcasting trends to watch in 2021, including everything from platforms to monetization, marketing, video, and of course, sponsorship. But in the end, what’s the one thing that matters most of all? [🔗 This episode is packed with recommended podcastin...
Jan 13, 2021•22 min•Season 2Ep. 21
Happy 2021 everyone, and welcome to Season 2 of Wit & Wire. I’m your host, Melissa Guller, and this season I’m back with fresh new podcasting strategies to help creators launch and build podcasts that climb the charts and make an impact. This season is all about you. Every episode will address some of your hottest podcasting questions, from editing through remote recording, sponsorship, growth, and more. Tune into this trailer for a sneak peek. -----------------------------------------------...
Jan 01, 2021•2 min
It's been a great first season! In this bonus Season 1 wrap-up, I'll share why I'm using seasons, what surprised me about Season 1, and what I might do differently for Season 2. 🎧 To check out all episodes from season 1, visit witandwire.com/podcast . ⭐ Leave us a review: It takes 2 seconds but it means the world to me! Leave your review at witandwire.com/apple . Stay in touch: Website: witandwire.com Instagram: instagram.com/witandwire Join the email list: witandwire.com/newsletter (scroll to ...
Sep 16, 2020•5 min
How do podcast listeners become buyers without everything feeling "salesy?" Today’s guest Racheal Cook is a master of long-term, predictable business growth, and she’s here to share her favorite value-driven sales strategies specifically for podcasters. Racheal Cook is an award-winning business strategist and host of the Promote Yourself to CEO podcast. Over the last 10 years she has helped thousands of female entrepreneurs design predictably profitable businesses, and today, she’s here to share...
Sep 09, 2020•51 min•Season 1Ep. 20
