How does a podcast called “ Weight Loss for Busy Physicians ” go on to pass 3 million downloads and 2,300+ Apple Podcast reviews with such a niche audience? There’s a huge misconception that “going niche” will limit your audience or growth potential as a podcaster. So today, master certified weight loss coach Katrina Ubell, MD shares why getting specific was actually the key to her success, and how she was able to strategically increase her review count, her client roster, and her business, all ...
Sep 02, 2020•45 min•Season 1Ep. 19
Your episode flow is the order of audio segments you have in each episode, and there are three key sections that almost all podcasts share: the intro, the content, and the outro. In this episode, you’ll learn how each of the three sections serves a unique purpose, and what to include in each part. We’ll also talk about how to incorporate Signature Segments into your podcast, and how they can help you stand out from the pack in a memorable way. ---- For today’s top takeaways and even more podcast...
Aug 26, 2020•14 min•Season 1Ep. 18
Jules Hannaford begrudgingly turned to online dating as a last resort, after being single for more than a decade. But unfortunately, after finally meeting an eligible man, all was not as it seemed. In her memoir and first book Fool Me Twice, Jules details the dangers and pitfalls she experienced in her search for love online. Then in 2019, with the help of her daughter Zara, she decided to turn her memoir into a true-crime podcast, and within eight months, they already had 200,000 downloads and ...
Aug 19, 2020•45 min•Season 1Ep. 17
Jay Clouse’s podcast launched with a big-name guest - Seth Godin - and has featured a stacked resume of guests ever since. But while the names are familiar, the stories you'll hear on Creative Elements still feel new. That's because Jay is taking a fresh approach and digging deeper into these creators' stories, and not just their expertise. He's made many small, thoughtful decisions along the way that all add up to an incredibly well-produced show with raving fans, and our episode of Wit & W...
Aug 12, 2020•58 min•Season 1Ep. 16
Kelsey Chapman is ready to take you from dream to done. She plays the role of personal cheerleader to an engaged audience of 100,000k followers, hosts The Radiant Podcast, and empowers and equips women through her Radiant Podcast, Dream To Done online mentorship program, and coming soon, her book “What They Taught Me: Recognizing The Mentors Who Will Take You From Dream To Done.” In this episode, Kelsey shares... Why she believes that “podcasting is the new blogging” How scrappy beginners can ta...
Aug 05, 2020•48 min•Season 1Ep. 15
Ever wondered what it takes to produce an NPR or Gimlet-style narrative podcast? Well today, we're about to find out. Tight Lipped is a storytelling podcast that makes public what is often thought of as “private pain.” And in this episode, Tight Lipped producers Hannah Barg and Noa Fleischacker are here to take us behind the scenes on their production process with their episode, “Did I Dream?” which was released in May 2020. I’d always had a bucket list item to produce a narrative episode, and t...
Jul 29, 2020•18 min•Season 1Ep. 14
Podcast interviews are hugely popular, and a win/win for hosts, guests, and listeners. But what makes them so popular, and is interviewing the right strategy for you? Today’s guest Angie Trueblood is a visibility strategist and the host of “Go Pitch Yourself.” She’s sent over 1,000 pitches (!!) mostly on behalf of her clients, so she’s an absolute pro when it comes to being a podcast guest, pitching hosts, and researching her guests to ask exactly the right questions for her audience. In this ep...
Jul 22, 2020•1 hr 6 min•Season 1Ep. 13
Seven years ago, Andy & John started The Purple Rock Survivor Podcast after meeting each other in an online forum. It is - in their words, not mine - “The smartest, funniest, most humble, and best Survivor podcast on the internet.” As a massive Survivor nerd myself, I tend to agree, and I consider their spoiler-free complete season ranking to be the absolute truth. In this episode, Andy and John share... How they met and started their Survivor podcast 7 years ago How they manage production w...
Jul 15, 2020•1 hr 1 min•Season 1Ep. 12
Are you and a co-host ready to start podcasting? It’s one of my personal favorite podcast formats, but before you take the leap, you’ll want to make sure you’re both on the same page. So in this episode, I’m thrilled to have my Book Smart co-host Em Hammel-Shaver join me to talk about our co-hosting experience and insights. It’s a fun one! By the end of this episode, you’ll learn… What are the pros and cons to doing a co-hosted podcast? Who is this the right fit for? What topics are well suited ...
Jul 08, 2020•53 min•Season 1Ep. 11
Are you considering doing a solo podcast, or a few solo episodes? By the end of this episode, you’ll learn… What are the pros and cons to doing a solo podcast? Who is this the right fit for? (It’s definitely not for everyone.) Can you mix solo episodes with other formats? How can you spice things up to keep things exciting for both you and your listeners? To see the complete show notes or save this episode for later, visit witandwire.com/10 . ------------------- This episode is part of Wit &...
Jul 01, 2020•14 min•Season 1Ep. 10
Tasha Booth is the founder and CEO of the Launch Guild, and the host of How She Did That. Tasha’s podcast is for Virtual Assistants, Online Business Managers, and Project Managers, so it’s fitting that she’s here to share time-saving tips and strategies to help podcasters work smarter, not harder. In this episode, Tasha shares... Why she started a podcast instead of a blog Some of the early challenges she faced as a new podcaster How switching to a batch working process completely changed her pr...
Jun 24, 2020•30 min•Season 1Ep. 9
Is your podcast protected? In this episode, small-business lawyer (and fellow podcaster) Andrea Sager shares the right time to trademark and the three must-have podcasting contracts. ------------------- To learn more about Andrea Sager, Wit & Wire, and everything discussed in today’s episode, visit witandwire.com/8. ------------------- More from Wit & Wire: Subscribe: witandwire.com/podcast Free Podcasting Resources: witandwire.com/freebies Instagram: instagram.com/witandwire Pinterest: ...
Jun 17, 2020•39 min•Season 1Ep. 8
Vikki Louise (host of F*CK Anxiety & Get Sh*t Done ) is a certified Life Coach who specializes in Anxiety and Procrastination. And through her short weekly podcasts, listeners get actionable tools to gain control of their mind and anxiety. In this episode, Vikki shares how podcasting has become one of the best ways she attracts new clients to her online coaching business, and why you shouldn’t shy away from promoting your coaching services on your podcast. To learn more about Vikki Louise an...
Jun 10, 2020•38 min•Season 1Ep. 7
This has to be the #1 question I get from new podcasters: what’s the best podcast microphone for beginners? In this episode, I’ll explain the difference between condenser and dynamic microphones, and why I recommend USB microphones over XLR microphones for most beginners. (And if this is all alphabet soup, I promise I’ll keep it simple!) I’ll also share the two must-have accessories you’ll need in addition to the mic. Plus before we go, I’ll share the top mistake I see podcasters making with the...
May 27, 2020•19 min•Season 1Ep. 6
Meet Natalie Sisson, the host of Untapped, a podcast for go-getting humans who want to make real changes and live up to, and beyond, their human potential. And speaking of real changes, Natalie’s podcast and business have both changed quite a bit since her blog launched in 2010 as the Suitcase Entrepreneur. Her podcast has gone through three unique iterations - all of which we’ll discuss today - and over the years she’s changed the name, format, and sponsorship strategies for her show. But the b...
May 20, 2020•42 min•Season 1Ep. 5
What kinds of topics should you talk about in your next podcast episodes? It’s a big question, and there’s a lot more to it than just making things up as you go. So in this episode, I’ll share why certain episode topics are stronger than others, and I’ll talk about the difference between evergreen, seasonal, and trending content. After that, we’ll talk through my step-by-step process to brainstorm topics, research your best options, and ultimately find not just one great episode idea, but 10-20 ...
May 13, 2020•25 min•Season 1Ep. 4
Meet Krista Lockwood , the host of Motherhood Simplified. The word “simplified” is a perfect way to describe Krista’s approach to podcasting, and one I think a lot of listeners might relate to. In this episode, you’ll hear Krista explain how she turns her weekly Facebook Lives into podcast episodes, and how she started podcasting almost by accident. She does zero editing, and every episode has a disclaimer that you may hear her kids running around in the background at the start of each episode. ...
May 06, 2020•37 min•Season 1Ep. 3
Although Laurence Bradford started her business ( Learn to Code with Me ) as a how-to blog, she knew that the “how to code” approach wouldn’t work as well for her podcast. In this episode, you’ll learn... Should your podcast have seasons? (What are the pros and cons to the approach?) How can you find diverse guests for your show, and what are some of the criteria Laurence and her team look for in their research process? When does sponsorship make sense for your show (and when might it actually m...
Apr 29, 2020•52 min•Season 1Ep. 2
What makes a great first podcast episode? Should it be exactly like the rest of your podcast episodes, or should you do something unique that sets the tone for your brand new show? In today’s very exciting inaugural episode, I’m going to share the do’s and don’ts of a great first episode, as well as my suggested framework that any podcaster can use, no matter your topic or format. >> For the full lesson recap, visit witandwire.com/1 . << In this episode, you’ll learn... Why I started...
Apr 29, 2020•19 min•Season 1Ep. 1
Welcome to Wit & Wire, the podcast that takes you behind-the-scenes with podcasters and industry experts to help you start a podcast, grow your audience, and make an impact. Hosted by podcast host and producer Melissa Guller. (Everything is Teachable, Book Smart Podcast) More from Wit & Wire: Subscribe: witandwire.com/podcast How to Launch a Podcast (free masterclass): witandwire.com/register Podcasting Courses: witandwire.com/courses Instagram: instagram.com/witandwire...
Apr 22, 2020•2 min
