This Week: Titans of Prepaid with MobileX's Peter Adderton
Jun 23, 2025•17 min•Season 1Ep. 249
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Episode description
Analysts Don Kellogg and Roger Entner are joined by Peter Adderton, Founder and CEO of MobileX, to discuss the AI-facilitated, customer-centric approach to MVNO service.
00:29 MobileX overview
03:30 Breakage and overage vs. churn
05:20 Mobile data usage trends
09:45 Consumers are prioritizing value
11:29 The future of MobileX
14:03 The customer-centric approach
15:55 Consumers are network agnostic
16:36 Episode wrap-up
Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Peter Adderton, MobileX, MVNO, Boost, AI, machine learning, carriers, breakage and overage, ARPU, churn, data, FWA, cable, NPS, Verizon, Tracfone, network, T-Mobile
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