This Week: How will the Tracfone Acquisition Impact Retail with Jeff Moore of Wave 7

Analysts Don Kellogg and Roger Entner welcome Jeff Moore to the podcast. Jeff is the Principal and Founder at Wave7 Research which monitors wireless competition in the United States.

0:43: Jeff shares about how Verizon’s recent acquisition of Tracfone will affect the retail and consumer markets.

3:15: Breaking down what this looks like at BestBuy.

4:15: Verizon took control of Total Wireless - what this could mean for their business strategy.

6:45: Discussion of Verizon’s history with StraightTalk.

7:29: Jeff shares his thoughts about T-Mobile versus Tracfone/Verizon in Walmart. 

9:27: How this affects the other competitors in the prepaid space.

11:11: Musings about what could happen in personnel and culture after this acquisition.

14:22: How Verizon could be planning to sell more internet access via the prepaid brands.

Learn more about Jeff’s work at Wave7 here.

Tags: telecom, telecommunications, business, wireless, cellular phone, cellular service, Don Kellogg, Roger Entner, media, Recon Analytics, Verizon, Tracfone, Walmart, BestBuy, Target, retail, Lively, Metro, Cricket, Boost, Simple Mobile, StraightTalk, Go Smart Mobile, Page Plus Cellular,