You Can’t Buy Community: Why Web2 Tactics Fail in Web3

In Web2, growth was all about funnels, paid ads, and conversions. But in Web3? That playbook doesn’t work anymore.

In this episode, I break down why traditional marketing tactics fall flat in the Web3 space—and what you should be doing instead.

We’ll dive into:

• ​Why users in Web3 don’t just want products—they want belief, alignment, and purpose
• ​How hype cycles are killing real user retention
• ​What it really means to grow through community, not just for community
• ​The shift from funnels to growth loops—and why it matters
• ​How to build trust, activate believers, and create sustainable growth in this new era

Whether you're a founder, marketer, developer, or just Web3-curious, this episode gives you the mindset and strategy shift you need to grow with nuance and build something that actually lasts.

🎧 Listen now to rethink your growth playbook—and finally stop copying what doesn’t work.