In Web2, growth was all about funnels, paid ads, and conversions. But in Web3? That playbook doesn’t work anymore. In this episode, I break down why traditional marketing tactics fall flat in the Web3 space—and what you should be doing instead. We’ll dive into: Why users in Web3 don’t just want products—they want belief, alignment, and purpose How hype cycles are killing real user retention What it really means to grow through community, not just for community The shift from funnels to growt...
Jun 26, 2025•11 min•Season 3Ep. 13
AI just went from marketing assistant to marketing director and it didn't ask for permission. While most people are still figuring out how to write better ChatGPT prompts, AI agents are already creating content, launching campaigns, and building entire brands without human input. In this episode, we explore what's really happening behind the screens as artificial intelligence steps into the role of founder, creative director, and growth hacker all at once. You'll discover: Real examples of AI ag...
Jun 12, 2025•14 min•Season 3Ep. 12
In the fragmented world of Web3, how do you get noticed when you're just another anonymous founder with a big idea? This episode cuts through the Airdrops and token hype to reveal what actually works for early-stage Web3 builders trying to stand out in a crowded space. Forget airdrop strategies and influencer partnerships. We dive into the counter-intuitive approach that successful Web3 founders take before their protocols become community darlings. You'll discover: Why your personal Web3 journe...
May 15, 2025•23 min•Season 3Ep. 11
Why do some Web3 projects launch with thousands of eager fans while others struggle for attention? The secret might be saying less, not more. In this episode, join host Olabisi, as she dives into the fascinating world of stealth marketing – where the most successful projects build massive communities before revealing what they're actually creating. You'll discover the psychological triggers that make curiosity more powerful than information, and how strategic silence can be your most effective m...
Apr 24, 2025•25 min•Season 3Ep. 10
So you've heard DAOs are the cool new way to run organizations in Web3—but what happens when the group chat has to make million-dollar decisions? In this no-filter episode, join host, Olabisi as she spills the tea on what actually goes down behind those Discord channels and governance forums. Join us as we unpack: DAO drama that would make reality TV jealous Why most token holders would rather watch paint dry than vote on proposals The Constitution DAO rollercoaster (spoiler: the landing wasn't ...
Apr 17, 2025•19 min•Season 3Ep. 9
Curious about what separates flash-in-the-pan crypto projects from those with staying power? In this eye-opening episode of Web3 Quick Bites, host Olabisi sits down with marketing strategist Onyeka Adedayo to uncover the secret sauce behind sustainable Web3 success. From breaking down complex concepts for mainstream audiences to building communities that thrive beyond bull markets, Onyeka shares practical insights from her three years of launching campaigns across multiple Web3 projects. She rev...
Apr 03, 2025•46 min•Season 3Ep. 8
What's the real deal with Web3? Is it a serious technology changing how we use the internet, a digital casino for risk-takers, or just a flashy carnival? Our guest, William Herkelrath the CEO and Co-founder of K3 Labs brings over two decades of FinTech experience and has navigated the wild Web3 landscape since 2017. From leading business development at Chainlink to selling his startup to PayPal, he shares his front-row view of both the serious business and wild entertainment sides of the blockch...
Mar 20, 2025•45 min•Season 3Ep. 7
What really works in Web3 marketing? In this episode, Host Olabisi talks with a seasoned CMO, Diana Felkina who’s managed $2.5M+ in marketing budgets and grown Web3 communities of over 150,000 members. Diana shares unexpected insights from her journey from global CMO to digital entrepreneur, revealing the metrics that matter, the pitfalls to avoid, and the systems necessary for scaling international teams. Gain practical insights on integrating AI into your marketing, building automated systems ...
Mar 13, 2025•33 min•Season 3Ep. 6
What if transferring assets between blockchains was as simple as sending a text message? In this exclusive episode, host Olabisi had an insightful conversation with Kevin Coutinho, the visionary founder behind Layer One X. Discover the technology that's processing 100,000 transactions per second and making bridge hacks a thing of the past with their innovative bridgeless architecture. Kevin reveals how Layer One X is transforming blockchain interoperability, bringing governments and major enterp...
Mar 06, 2025•46 min•Season 3Ep. 5
Tired of explaining your Web3 project with technical jargon that makes people's eyes glaze over? In this eye-opening episode, Olabisi breaks down why most Web3 marketing fails to connect with regular users – and more importantly, how to fix it. You'll discover how successful Web3 brands like Reddit and Starbucks managed to onboard millions of users without ever mentioning blockchain, and learn the exact framework for translating your complex tech into stories that actually resonate with people. ...
Feb 20, 2025•18 min•Season 3Ep. 4
Ever wondered how crypto projects really find and fund their top talent? In this eye-opening episode of Web3 Quick Bites, we're pulling back the curtain on the hidden ecosystem that powers breakthrough innovations in the blockchain world. Join me as I dived deep into the critical challenges of talent acquisition, grant allocation, and value creation in Web3 with Matthew Carrano, Head of Content at Thrive Protocol. We explored the cutting-edge strategies that are transforming how protocols discov...
Jan 24, 2025•43 min•Season 3Ep. 3
Ever wondered what it would be like to have a digital twin that looks, talks, and acts just like you? In this episode, we dive deep into the fascinating world of AI avatars with John Son, Head of Marketing at Deep Brain AI From customer service to entertainment, AI avatars are changing how we interact in the digital space. Join us as we explore the game-changing applications of this technology, uncover surprising use cases, and discuss how businesses are embracing digital humans to transform the...
Jan 16, 2025•34 min•Season 3Ep. 2
Ever wondered what the future of crypto trading looks like? This episode dives into the world of decentralized exchanges (DEX) and how they're changing to put you, the user, back in control. Our guest , Caria Wei, co-founder of Nuvo takes us through her exciting journey from traditional tech to Web3, sharing real insights about making blockchain technology work for everyone. We talk about why privacy matters in crypto trading, what's missing in today's DEX platforms, and how the industry is beco...
Jan 09, 2025•30 min•Season 3Ep. 1
Season 3 of Web3 Quick Bites is here, and it’s bigger, bolder, and sharper than ever! In this trailer, I’m giving you a sneak peek into what’s coming—untold stories, game-changing projects, and top diverse guests from across Web3. Ready to stay ahead in the decentralized world? Hit play and get a taste of what’s to come!
Jan 03, 2025•56 sec•Season 3Ep. 1
Ready to peek behind the scenes of Web3 marketing? In this episode, we're joined by a marketing powerhouse, Kelsey McGuire who's worked with Web3 giants like ConsenSys, Celo, and CoinFund. Get ready for an honest chat about what it really takes to build communities and brands in the decentralized world. We dive into juicy topics like: How Web3 marketing actually works (spoiler: it's not like traditional marketing!) The secret sauce to building thriving communities Real stories from both blockcha...
Nov 07, 2024•34 min•Season 2Ep. 23
Ever wondered who really owns your digital life? In this eye-opening episode, we pull back the curtain on the ongoing battle between blockchain innovation and Big Tech's data empire. Our guest Niels van den Bergh, CEO of Mint Blue reveals how just 80% of internet traffic is controlled by a handful of tech giants, and more importantly – what we can do about it. From groundbreaking work with government tax systems to protecting individual privacy rights, discover how blockchain technology is quiet...
Oct 17, 2024•41 min•Season 2Ep. 22
Join us for a dive into the world of Web3 with a true crypto pioneer. From Bitcoin meetups to shaping blockchain regulations, our guest Ashton Hettiarachi has seen it all. In this episode, we explore: The wild ride of crypto's evolution since 2015 Real-world impacts of decentralization Challenges and triumphs in Web3 adoption Exciting predictions for the future of blockchain tech Whether you're a crypto newbie or a blockchain buff, this episode offers fresh insights into the past, present, and f...
Oct 10, 2024•52 min•Season 2Ep. 21
Ever wonder what makes Web3 startups tick? In this episode of Web3 Quick Bites, we're peeling back the layers of the blockchain world to reveal the building blocks of successful Web3 ventures. Join host Olabisi as she sits down with Alexandra Khasirdzheva, a Web3 and Blockchain Investment Strategist. With her finger on the pulse of the industry, Alexandra shares insider knowledge on: * What sets Web3 startups apart from traditional tech companies * Key challenges facing blockchain entrepreneurs ...
Sep 19, 2024•39 min•Season 2Ep. 20
Ready to level up your understanding of Web3? In this episode, join host Olabisi as she explores how the world of blockchain is embracing its playful side – and winning big in the process. She unpacks how blockchain projects are using game elements to attract and retain users, turning crypto newbies into blockchain champions. Here's what's on the scoreboard for this episode: Gamification 101: What it means in the Web3 world Power-Ups: How game elements boost user acquisition and engagement Boss ...
Sep 12, 2024•23 min•Season 2Ep. 19
In this week’s episode of The Web3 Quick Bites, join host Olabisi as she dives into the intriguing world of crypto airdrops. Are they a golden ticket to free money and early rewards, or a hidden trap waiting to catch you off guard? We’ll start with the basics of how airdrops work and then dig deeper into the risks they carry. From real-world examples to legal concerns, Olabisi breaks down the dual nature of this popular Web3 strategy and shares practical tips to help you navigate this complex la...
Sep 05, 2024•19 min•Season 2Ep. 18
Ever wondered how some traders seem to weather the storm when crypto prices go crazy? Or how businesses can confidently accept crypto without worrying about its value changing overnight? The answer might just be stablecoins. Join host Olabisi as she explores: What stablecoins are and how they work (no rocket science, I promise!) Why they're becoming the backbone of the crypto ecosystem Real-world examples of stablecoins in action The future of these digital dollars and what it means for you Whet...
Aug 15, 2024•14 min•Season 2Ep. 17
Ever felt lost trying to market in the wild west of Web3? You're not alone! In this episode, we're joined by a growth marketing maverick Phillip Alexeev who's cracked the code. Our guest shares: How to market when there's no rulebook Secrets to explosive growth in Web3 projects Tips for marketers looking to break into the blockchain world What's next in the ever-changing crypto landscape Whether you're a Web3 newbie or a seasoned pro, this episode is packed with game-changing insights. Tune in t...
Jul 18, 2024•52 min•Season 2Ep. 16
Is AI the new paintbrush? In this eye-opening episode, we're joined by Karen DeLoach, an award-winning artist and educator, to explore how AI is shaking up the art world. We'll dive into: 1. Can robots really be creative? 2. The AI tools revolutionizing art creation and education 3. Why human artists shouldn't fear the rise of AI Whether you're an art lover, tech geek, or just curious about the future of creativity, this episode will spark your imagination and challenge your perceptions. Karen s...
Jul 05, 2024•56 min•Season 2Ep. 15
Crypto never sleeps - markets swing from explosive bull runs to hibernating bears in a heartbeat. As a Web3 marketer, how do you flip strategies to thrive in both frenzy and drought? In this guide, we'll keep it simple and break down the dos and don'ts for marketing your crypto project through the market cycles. Buckle up for a punchy playbook on making noise during bulls and staying lean during bears. When prices are pumping, we'll cover how to be loud and capture maximum FOMO - from splashy ad...
Jun 13, 2024•16 min•Season 2Ep. 14
Ready to dominate the marketing game in the wild world of Web3? Buckle up as we dive into the trenches with Mark Lee, partner and CMO at SynFutures, a leading decentralized derivatives trading platform. With battle-tested experience in both the Web2 and Web3 realms, Mark is here to shake up your playbook. He'll break down the killer growth strategies that are turning heads in the decentralized scene, from leveraging the viral power of meme coins to mastering the art of mind-blowing token launche...
Jun 06, 2024•54 min•Season 2Ep. 13
Breaking into web3 as a developer can feel like navigating an uncharted frontier. But João Gracia, Global Developer Advocate at Cartesi, is here to be your guide. In this episode, João shares his journey going from tinkering with emerging tech to becoming a web3 trailblazer. He breaks down the biggest hurdles new developers face when trying to get started, like lack of resources and unfamiliar tech stacks. More importantly, João maps out key steps the web3 community must take to make this space ...
Apr 25, 2024•48 min•Season 2Ep. 12
From the pioneering days of projects like Maker, to the explosive growth and diversification of the DeFi ecosystem, we're going to uncover the remarkable journey that's led to this financial awakening. Get ready to learn about the game-changing advantages of decentralized exchanges, automated market makers, and lending/borrowing platforms – all of which are providing accessible, transparent, and permissionless financial services to people around the globe. We'll also explore the challenges the D...
Apr 18, 2024•22 min•Season 2Ep. 11
AI is rapidly advancing, transforming industries and reshaping the world around us. But what does the future truly hold for this powerful technology? In this episode, we sit down with Alexander De Ridder, a pioneering technologist and co-founder of Smyth, the company behind the innovative SmythOS AI operating system. Alexander shares his unique vision for how AI can be responsibly harnessed to benefit humanity. As an experienced entrepreneur and AI expert, Alexander provides an inside look at th...
Apr 11, 2024•48 min•Season 2Ep. 10
What really drives value and movements in the chaotic crypto markets? On this episode, we go behind the curtain with Joe Vezzani, CEO of LunarCrush, a leading crypto analytics firm. Unlike traditional finance, crypto trades 24/7 with little centralized data. So how can investors and builders find reliable signals through the noise? Joe shares LunarCrush's revolutionary approach - using on-chain analysis, social data, and modeling investor behavior to illuminate the fundamental health of digital ...
Apr 04, 2024•54 min•Season 2Ep. 9
In the rapidly evolving world of Web3 and crypto, data is everything. But sorting through the mountains of onchain and offchain data can be overwhelming, even for experienced blockchain enthusiasts. That's where our guest Mohammed Junaid comes in. As the founder and CEO of Supersight, an AI-powered blockchain analytics platform, Jay has become a true "onchain detective." His expertise lies in decoding the cryptic data footprints that provide vital insights into crypto markets, trading strategies...
Mar 28, 2024•36 min•Season 2Ep. 8
