WARC’s Asia editor Rica Facundo talks to L'Oréal’ Lex Bradshaw-Zanger, CDMO SAPMENA Region about L'Oréal’s approach to brand building in the era of digital. Discussing beauty tech, applying marketing fundamentals, and what we can learn from the dynamic digital landscape of APAC. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
WARC’s Americas Editor Ann Marie Kerwin and SVP Content David Tiltman talk about Creative Impact NYC. Discussing putting creativity back into effectiveness, the importance of having a creative culture, and how ideas get stuck. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
WARC’s Alex Brownsell speaks to Rich Kirk, Chief Strategy Officer at EssenceMediacom, and Ian Murray, co-founder of a new consultancy Burst Your Bubble. They discuss new research into ‘signalling’ - in other words, the unspoken qualities that a media channel conveys, and the impact this can have on advertising effectiveness. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
WARC's Alex Brownsell and Paul Stringer talk about three key themes from 2024's Future of Media report. Discussing platform power in the era of AI, the decline of linear TV as an advertising channel, and attention measurement. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
In this first episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Mike Menkes, SVP, Analytic Partners, discuss how organizations can measure and prove how and where their marketing works. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
WARC’s Lena Roland and Catherine Drsicoll unpack the recent WARC Spotlight on sustainability. Discussing the latest research in effective messaging, the problems with the uptake of sustainably marketed products, and how sustainability needs to be built into every facet of your business. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week WARC’s Aditya Kishore talks to Marta Garcia Alonso, CMO at Heineken Mexico. Discussing Heineken’s Creative Ladder and how they foster creativity internally. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .
WARC's Alex Brownsell and Gregory Grudzinski unpack three key takeaways from the latest category insights report on the healthcare category. Discussing healthcare’s current outlook, how brands are responding, and what this means for retailers. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the US. As the US heads into what promises to be a contentious election year that will continue to underscore cultural divides, WARC's Cathy Taylor discusses polarization with Morning's Consult and the state of masculinity with Movember's Sarah Coghlan and Fernando Desouches of BBD Perfect Storm. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the EMEA region. WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Hugo Hensley, Head of Sports Services at Brand Finance, and Mark McGinn, Executive Director, Sustainability and Social Impact at Edelman. Discussing the power in sport sponsorship and how to build brand trust through sustainability. Stay up-to-date with the latest marketing and advertising news with our free daily new...
Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the APAC region. WARC’s Asia Editor, Rica Facundo talks to Trezelene Chan, head of sustainability, APAC, Kantar and Seema Punwani, Partner, R3. Discussing why its important to invest in local communities and how AI will shape marketing strategy in Asia. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week WARC's Alex Brownsell talks to dentsu’s Dan Calladine, head of media futures, about media trends in 2024. Discussing generative, monetization and a growing uniformity across platforms, and the role of DE&I and sustainability in media. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
WARC's APAC editor Rica Facundo speaks to MassiveMusic’s Ralph van Dijk, director of music and brands APAC, and Aifric Lennon, director of research strategy. Discussing new formats and tactics for sonic branding in a modern marketing landscape and how to use it effectively to deliver both short- and long-term results. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
WARC’s Cathy Taylor talks to Bill Duggan, group EVP at the ANA and Tom Triscari, programmatic economist at Lemonade Projects. Discussing the latest ANA Programmatic Report and providing recommendations for marketers on how to optimize their programmatic spend. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
Today we’re summarising the biggest talking points from this year in digital commerce and retail media. WARC's David Tiltman and Gregory Grudzinski discuss the explosive growth of retail media, the impact it’s having on marketing structures, and what we’re seeing in social commerce. Listen to the other episodes mentioned here: Why brand building is essential to scaling up profitably on digital marketplaces , How retail media is disrupting marketing structures , and Retail media trends with Colin...
Today we’re summarising the biggest talking points from this year in creative effectiveness. WARC's David Tiltman and Amy Rodgers discuss the move from purpose to post-purpose, the return of humour in advertising, and a host of important new research studies. Listen to the other episodes mentioned here: Emotion in advertising and Do stronger relationships produce stronger results?...
Today we’re summarising the biggest talking points from this year in media. WARC’s David Tiltman and Alex Brownsell discuss Meta’s remarkable resurgence as a force in the global ad market, the fragmentation of attention measurement, and some important new thinking on reach. Listen to the other episodes mentioned here: Global ad spend outlook 2023/24 , ESOV, attention and creative effectiveness , New thinking in reach ....
This week we’re summarising the biggest talking points from this year in strategy. WARC’s David Tiltman and Lena Roland discuss a call for strategy to become more revolutionary, why marketers need to banish generational marketing, and why the rise of niche communities are becoming a key opportunity for strategists. Listen to the other episodes mentioned here: WARC x Cannes Lions: Future of Strategy, plus building brands for a new economy , The Future of Strategy and why marketers need a reality ...
This week WARC’s Lena Roland talks to sports marketing consultant James Williams and 5T Sports Group’s Aileen McManamon. Discussing values aligned partnerships, brands that are making sponsorship work, and advice for marketers starting out. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week WARC’s Cathy Taylor and Ann Marie Kerwin look at how American marketers are getting started with Gen AI tools. Discussing definitions, benefits and pitfalls, and advice for getting started. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .
WARC’s China editor, Jenny Chan, speaks to Sir Martin Sorrell, executive chairman at S4 Capital and Rogier Bikker, managing director at Media.Monks, Greater China. Discussing the China macroeconomic outlook for both inbound and outbound brands, applications of the ‘AI Industrial Revolution’, and the impact on the agency remuneration model. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week John Bizzell, WARC’s awards lead, talks to Martin Beverley, chief strategy officer at adam&eveDDB and Kate Waters, director of client strategy and planning at ITV. Discussing winning campaigns from APG Creative Strategy Awards 2023. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Grant McKenzie - Chief Marketing Officer, Europe and International at Asahi - talks to WARC’s Anna Hamill about sports sponsorship, media fragmentation, moving on from gender stereotypes, and the impact of climate change on the beer industry. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Mondelez’s Global Senior Vice-President for Consumer Experience and Digital Commerce, Jonathan Halvorson, spoke to WARC’s Anna Hamill about pricing strategies through inflation, the artificial intelligence revolution, and brand purpose in a polarized world. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
In an exclusive interview on The WARC Podcast, Andrea Brimmer, Ally Financial’s Chief Marketing and PR Officer, discusses brand trust during economic upheaval, the power of investing in women’s sports, piloting generative AI and much more. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
WARC’s David Tiltman, SVP Content, and Aditya Kishore, Insight Director unpack the Marketer’s Toolkit 2024. They discuss political polarisation, generative AI’s evolution into content creation, and masculinity in crisis. Interested to learn more, click here to read the report. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
WARC’s Lena Roland and Rica Facundo unpack the latest WARC Guide to creating cultural advantage. They discuss the end of monoculture, how culture is both polarised and connected, and how marketers need to move beyond a “just enough” understanding of their consumers. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week WARC’s Rica Facundo talks about the state of media quality in APAC with Wei Tuck NG, senior manager client analytics APAC, Double Verify and Veneeta Ranjan, head of media, Ferrero. We discuss why the region is lagging behind, how to raise the bar of media quality in high growth digital markets in the region. For more insights, check out WARC’s media quality report in collaboration with Double Verify. Stay up-to-date with the latest marketing and advertising news with our free daily new...
The third and final episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week, WARC’s Amy Rodgers and John Bizzell discuss brave brands – those that have taken a risk, stepped outside of their category norms and comfort zones, and thought outside the box when it comes to their creative ideas. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter ....
This week WARC’s Aditya Kishore talks to Sorin Patilinet, Senior Director Marketing Effectiveness at Mars. Discussing Mars’ constant innovation in creative measurement. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .
