The year in creative effectiveness
Dec 13, 2023•28 min
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Episode description
Today we’re summarising the biggest talking points from this year in creative effectiveness. WARC's David Tiltman and Amy Rodgers discuss the move from purpose to post-purpose, the return of humour in advertising, and a host of important new research studies.
Listen to the other episodes mentioned here: Emotion in advertising and Do stronger relationships produce stronger results?
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