Whether you’re a B2B or B2C brand, grabbing and holding your audience’s attention is everything. So could YouTube be the ideal place to build a dedicated, long-term following? On this episode of The Visual Lounge, Finn McKenty, founder of Punk Rock MBA and Head of Product at URM Academy, shares the benefits to creating YouTube content. He talks about how it’s less competitive than other social platforms and how it could help build rapport with your peers before meetings and talks. But how do you...
Jan 17, 2024•29 min•Ep. 195
Adding videos and GIFs to your customer learning strategy can add a brand-new dimension to your content. But what role do they play and how do you know which to choose? Videos are useful during the onboarding process and for evergreen content, whereas GIFs can be helpful to explain advanced concepts, says Greg Mead, Senior Instructional Designer at ClickUp. Greg joins The Visual Lounge to share how he creates content to engage thousands of learners with learning tool, ClickUp University. He tell...
Jan 10, 2024•29 min•Ep. 194
If you’re a creative, pitching ideas to stakeholders can be stressful! So how can you adapt your strategies, control your variables and form ideas you’re proud to pitch? Guy Bauer, Founder and Creative Director of B2B video marketing agency Umault, tells us his tips and tricks as he joins The Visual Lounge. He says your first step should be to form a strong, clear idea that you’re happy with and that won’t be misunderstood by your management. Asynchronous communication is his go-to method to com...
Jan 03, 2024•41 min•Ep. 193
On The Visual Lounge, we often talk about getting better, leveling up, and improving how we make and use video by 1%. It's great to talk about, but what's the secret to that happening? Pretty easy; you have to do something. However, for that to work, you need to not just talk about it but make the time available to play, experiment, to try new things with the videos you create. Thanks for being a viewer of the channel. From all of us at TechSmith & The Visual Lounge podcast, we want to wish ...
Dec 27, 2023•5 min•Ep. 192
Creating video content can be a highly effective way to spread the word about your brand and build authority in your industry. But the toughest thing can often be just getting started… So how can professionals fight their fears and take those all-important first steps towards growing their business through video? On this episode of The Visual Lounge, we ask someone who has been there and done it – Texas master plumber, entrepreneur and YouTuber Roger Wakefield. Roger is a plumber by trade but ch...
Dec 20, 2023•34 min•Ep. 191
Whether or not you have a brand-new camera or premium microphone, you are missing a trick if you don’t unlock the power of storytelling. But what makes it so important? And how can video creators reap the benefits? YouTuber and video marketing course creator Amanda Horvath joins this episode of The Visual Lounge to share why storytelling should be the beating heart of your content. She explains how to showcase your authentic self on camera, align your personality with company values on brand cha...
Dec 13, 2023•32 min•Ep. 190
Creators can gain traction and build a dedicated following without hair and make-up, expensive cameras or top-of-the-range microphones – as long as they provide value to their audience. Sharing valuable messages in a friendly, informative and engaging way is more than enough to start seeing success, says YouTuber, food blogger and cookbook author Lisa Childs. Lisa joins this episode of The Visual Lounge to share her recipe for success, detailing her introduction to video creation and how she bui...
Dec 06, 2023•39 min•Ep. 189
Explore the art of efficient video creation with a focus on time management… Each stage of production takes consideration, time and effort, so what tools and processes can you put in place to streamline your workflow and create fantastic videos faster? This is part 2 of our fascinating conversation with YouTube creator, speaker and entrepreneur, Nick Nimmin. In it he explains his super-organized video creation process and takes us through the tips, tricks and hacks that make his work easier. Nic...
Nov 29, 2023•44 min•Ep. 188
For any video creator, efficiency is critical. Ideating, scripting, recording and editing can be hard work, so what can you put in place to make things run more smoothly? On this episode, we ask Nick Nimmin, YouTube creator, entrepreneur and speaker for his tips and tricks. He takes a deep dive into his content creation strategy, explaining how he leverages audience feedback to form ideas for his videos and uses AI tools to speed up his workflow. Plus, he shows us his content file structure, gui...
Nov 22, 2023•39 min•Ep. 187
Whether you create videos for YouTube or internal training content, you should have one top priority – keeping your audience engaged. But what steps can you put in place to make sure this happens? And what should you do if your videos aren’t making the desired impact? On this episode of The Visual Lounge, Matt Pierce shares top tips for making engaging YouTube and internal content, why jump cuts could be the simple tool that makes your videos more compelling and why it’s vital you know your audi...
Nov 15, 2023•18 min•Ep. 186
Whatever type of presentation you’re delivering it’s important to remember that building a relationship with your audience is paramount. Your slides are not the presentation, you are the presentation, says Senior Director, Customer Education, Leslie Chamberlain. Leslie joins this episode of The Visual Lounge to guide us through making effective, “sense rich” presentations faster, from concept to completion. She provides tips on keeping things clear and concise and balancing individualism with br...
Nov 08, 2023•37 min•Ep. 185
To thrive in the modern workplace, good communication is critical. But how can managers identify the most efficient ways to exchange messages with their teams? We asked Jane Bozarth, Director of Research at Learning Guild, to join us on The Visual Lounge and help unpack our recent research report, ‘Chaos to Clarity: How to Thrive in the Modern Workplace’. Jane shares her thoughts on the most interesting findings from the research, explaining how to make meetings more productive, leverage the ben...
Nov 01, 2023•38 min•Ep. 184
Managers – do you communicate enough with your team members? This guest says you should always communicate more than you think. Communication is key to success in any workplace, so we asked Jeremie Brecheisen, Managing Director at Gallup, on The Visual Lounge, to share his expert advice. Jeremie shares what good communication means to him and how we can prevent proximity bias as teams continue to mix remote and onsite working. Plus, hear how asynchronous communication can boost productivity and ...
Oct 25, 2023•40 min•Ep. 183
We are seeing illustrations being used more and more to represent brands and their goals, but how do you land on a visual that works and what are the things to consider? In this episode of The Visual Lounge, we are joined by Graphic Designer and Illustrator, Lainey Yehl to talk about the steps that go into creating successful illustrations, what makes good graphic design and how to tell stories through your visuals. Plus, Lainey gives us insights into her own career, what graphic design trends a...
Oct 18, 2023•34 min•Ep. 182
Video production is more accessible than ever, making it a viable option for all content creators. But what is it about video that makes it such an excellent option for training professionals? On this episode of The Visual Lounge, we are joined by Abbey Cooke, Learning and Digital Collaboration Manager at Southern States Cooperative and owner of Lizard Brain Learning. Abbey shares how she got started in her industry, why she prioritizes the social aspects of training and how she measures her suc...
Oct 11, 2023•38 min•Ep. 181
*Drumroll* Snagit 2024 is out and packed full of new and improved features to help you make video a part of your everyday toolkit – whether you’re a beginner or a video pro. In this episode of The Visual Lounge, we sat down with TechSmith’s Nick Rich, Associate Technical Product Manager, who has been responsible for helping us launch these brilliant new features. Hear Nick explain how our new mouse cursor options, timeline display, combined videos, and sharing features can help to take the hassl...
Oct 04, 2023•38 min•Ep. 180
Looking to deploy social learning in your workplace? Prioritize what your people need and identify how they want to experience it. Nicole Papaioannou Lugara, Learning Strategist and founder of Your Instructional Designer, joins this episode of The Visual Lounge to share top tips on implementing social learning, pitching it to your C-suite and determining whether it’s doing its job. Plus, she explores why video is so effective for social learning and why authenticity should always be front of min...
Sep 27, 2023•37 min•Ep. 179
Content can be the glue between your operations and your customers’ experiences, but how can image and video creators best use customer insights to make that content effective? On this episode of The Visual Lounge, Sunny Hunt, founder and CEO of Hunt Interaction, shares top tips for creating effective content to bridge that gap with your customers. Plus, she tells us the best ways to get to know your audience, spread the customer-first mindset across your organization and reap the benefits of ge...
Sep 20, 2023•39 min•Ep. 178
If you put lots of effort into creating images and videos, you want it to have an impact, right? That’s what we chat about in this episode of The Visual Lounge with Mike Simmons, Speaker, Advisor, Coach, Fractional CRO/Sales Leader, and Enabler for Catalyst A.C.T.S. Mike shares how he first got started with images and video, and why simply starting can be the hardest but most important step. We hear about his method for balancing impact vs. energy when creating content and why you need to create...
Sep 13, 2023•42 min•Ep. 177
It’s The Visual Lounge’s third birthday! To celebrate, host Matt Pierce shares some of the most memorable and insightful moments from the past three years. This episode features clips from Brian Fanzo, Cara North, Josh Cavalier and plenty of other incredible guests discussing the importance of understanding your viewers, making the first jump into video, why accessibility is essential and lots more. A huge thank you to all of our guests and every listener who has tuned in. Here’s to another thre...
Sep 06, 2023•40 min•Ep. 176
If you want to upgrade your sales strategy, first start with how you communicate. Emails and phone calls can only take you so far. If you want to communicate in a way that gets the message across and helps you stand out, then images and videos are the way to go. In this episode of The Visual Lounge, Peyton Towler, Head of Global Growth at TechSmith, breaks down how videos and images can help you sell more effectively. He also shares some advice on how to help people who aren’t confident on camer...
Aug 23, 2023•36 min•Ep. 175
Is there a communication disconnect at your workplace? Maybe in-person or Zoom meetings are not working the way you’d like. Or perhaps lengthy emails are just causing more confusion than ever. In this episode of The Visual Lounge, we explore five “broken” workplace communication methods and ways to improve them. Communication can and should be flexible if you want to get your message across efficiently, and that might mean experimenting with things like video and asynchronous communication. Join...
Aug 16, 2023•47 min•Ep. 174
What’s the secret to effective customer education? On this episode of The Visual Lounge, Adam Avramescu, VP of Customer Education & Engagement at Personio, explains the principles behind his Customer Education Manifesto and how they can help your business reach positive outcomes for retention, expansion and lifetime value. Plus, he shares his route into the industry, how videos and images play a role in customer education and how to gauge success. Learning points from the episode include: 0:...
Aug 09, 2023•47 min•Ep. 173
What does success mean for customer education professionals, and how can they make sure they reach their goals? Debbie Smith, President of CEdMA, joins this episode of The Visual Lounge to share the top skills required to excel in customer education. She tells us her advice for creating customer education videos, the importance of keeping business goals in mind and the best metrics by which to gauge your success. Plus, Debbie makes her predictions for the future of customer education. Learning p...
Aug 02, 2023•40 min•Ep. 172
Creating video doesn’t always have to be complicated. The Visual Lounge guest Edie Clarke, Virtual Video Producer and Editor, explains in this episode why simpler is often better when it comes to video. Edie packs lots of advice into our discussion, including her top tip for creating videos, how to avoid perfectionism, the best approach to scripting, and much more. We also get a glimpse into the kind of coaching she gives to clients who are trying to get better at creating videos themselves. Edi...
Jul 19, 2023•41 min•Ep. 171
What’s the secret to anytime, anywhere training? This week’s guest makes the case for video. JD Dillon, Founder and Principal of LearnGeek and Chief Learning Officer at Axonify, joins this episode of The Visual Lounge. He explains how video can be used to train frontline workers, how it adds unique value for learners and why the communicator of the message is crucial to impactful video content. Plus, JD shares the story behind his book, The Modern Learning Ecosystem , and why, despite its power,...
Jul 12, 2023•43 min•Ep. 170
It’s clear the world of video is changing, but what are the most significant shifts facing video creators in the near and distant future? On this episode of The Visual Lounge, Matt Pierce, our Learning & Video Ambassador, shares his thoughts on the future of video. Matt has given a presentation on what video creators should expect and asked industry experts, peers and former podcast guests for their predictions. Here, he shares some of the most prominent predictions, including how AI will sh...
Jul 05, 2023•27 min•Ep. 169
There’s always emotion behind change, so how can video creators convey change in a positive way, leaving their audience inspired? On this episode of The Visual Lounge, Jake Gittleson, Senior Expert in Learning Design at McKinsey & Company, shares his thoughts. Jake runs a research and innovation lab, helping individuals identify what they should be aware of and what they should consider changing, using video to get his messages across. Jake shares how he communicates change effectively throu...
Jun 28, 2023•41 min•Ep. 168
Effective video content can encourage people to have deep conversations that help them develop in the workplace. But what are the first steps in using video to impact a learning culture? Andrew Barry, founder of learning consulting and creative production company, Curious Lion, shares his thoughts on this episode of The Visual Lounge. Plus, Andrew shares his definition of a learning culture, the do’s and don’ts of building one and why it starts with leadership. Learning points from the episode i...
Jun 21, 2023•46 min•Ep. 167
If you’re looking for a new way to educate your audience, showcase your value and spread your message, this is the episode for you! On this week’s The Visual Lounge, we are joined by Rob Wilson, video creator and YouTuber-in-Residence at VidIQ. He helps creators realize their ambitions and become financially sustainable in the process. Rob shares how he defines success on YouTube, tackles the biggest misconceptions around the platform and gives top tips for navigating the algorithm. Plus, he tel...
Jun 14, 2023•47 min•Ep. 166
