Why Your Business Should Grow On YouTube

If you’re looking for a new way to educate your audience, showcase your value and spread your message, this is the episode for you! 

On this week’s The Visual Lounge, we are joined by Rob Wilson, video creator and YouTuber-in-Residence at VidIQ. He helps creators realize their ambitions and become financially sustainable in the process. 

Rob shares how he defines success on YouTube, tackles the biggest misconceptions around the platform and gives top tips for navigating the algorithm. 

Plus, he tells us three things you should know before starting out on YouTube. 

Learning points from the episode include: 

• 0:00 – Introduction 
• 2:35 – How Rob got started in video 
• 5:59 – Defining success on YouTube 
• 9:09 – Rob’s top tip for video creators 
• 12:47 – The biggest misconceptions about YouTube 
• 17:52 – What does your audience want? 
• 20:36 – Benefits of having a strong presence on YouTube 
• 25:17 – Top three things to know before starting out 
• 30:14 – Using metrics and measuring growth 
• 38:11 – Rob’s Speed Round 
• 45:03 – Here’s Rob’s final take 
• 46:17 – Outro  

Important links and mentions: 

• Find Rob on LinkedIn 
• Follow VidIQ on Instagram 
• Follow VidIQ on Twitter 
• VidIQ website 
• VidIQ on YouTube