Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this episode, we dive into effective tactics to enhance your Instagram presence and engage more dream clients. Highlighting the significance of clear branding over mere engagement metrics, we share personal success stories of refined messaging leading to increased client inquiries and program interest, despite lower engagement numbers. Key strategies discussed include optimizing Instagram stories w...
Oct 28, 2024•26 min•Ep. 37
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this episode of the Visionary Rising podcast, the host shares a wealth of life lessons accumulated over 36 years, with a special focus on insights from her thirties. Key themes include the crucial role of adaptability in achieving balance and the importance of a vision for effective leadership. The discussion also delves into personal branding, the joy of hobbies, and the impact of adopting an abun...
Oct 15, 2024•25 min•Ep. 36
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this episode of the Visionary Rising Podcast, host Jody Brown shares the first 18 of 36 life and entrepreneurial lessons she has learned over her 36 years. As she approaches her birthday on October 17th, Jody reflects on valuable insights such as the pitfalls of complaining, the self-imposed nature of timelines, the power of rejection as redirection, and the contagious nature of scarcity mindset. S...
Oct 07, 2024•32 min•Ep. 35
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this episode, we delve into the significance of clarity for creatives, entrepreneurs, and educators marketing themselves online. We explore two critical aspects: overall brand clarity and clarity around your offers. The episode provides self-audit questions to evaluate the clarity of your messaging, brand voice, and offers. It highlights the importance of specificity in content and offers, ensuring...
Oct 01, 2024•21 min•Ep. 34
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this episode of the Visionary Rising Podcast, host Jodie Brown delves into the often uncomfortable topic of self-sabotage. Addressing entrepreneurs at all levels, Jody explores three specific ways individuals might be sabotaging their success and provides tools to recognize and counter these behaviors. Emphasizing the importance of awareness rather than perfection, the episode encourages listeners ...
Sep 23, 2024•28 min•Ep. 33
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this final episode of the personal brand series, we delve into how to authentically incorporate your unique story, vision, voice, and experiences into your brand. We explore the significance of connecting with your audience by authentically showcasing who you are. Covering key themes from previous episodes, we discuss overcoming challenges, maintaining a balance between relatability and authority, ...
Sep 16, 2024•22 min•Ep. 32
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram This episode challenges conventional marketing and branding wisdom by deconstructing the hero versus guide framework within storytelling. Emphasizing the value proposition at the core of branding, the episode advises entrepreneurs to position themselves as guides that help clients achieve their goals, rather than centering the brand around their own story. Real-life examples from movies like 'Star War...
Sep 09, 2024•26 min•Ep. 31
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram This episode addresses the common advice that 'you are your niche' often given to entrepreneurs and educators. The host explains why this advice can be misleading without proper context and launches a series to clarify what a personal brand truly is. By focusing on how to develop a personal brand strategically, the host emphasizes the importance of having a clear, niche-specific approach in the early ...
Sep 02, 2024•20 min•Ep. 30
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this episode of the Visionary Rising podcast, Jodie Brown shares essential success habits for entrepreneurs that focus on personal well-being rather than just work. She discusses the importance of self-care, proper sleep, meal prepping, and regular exercise for sustaining energy and mental clarity. Jody also highlights the significance of customizing a work schedule around natural productivity rhyt...
Aug 26, 2024•26 min•Ep. 29
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this episode, Jodie explores the benefits of outsourcing marketing tasks as an entrepreneur, drawing from personal experience and audience insights. The episode outlines the best reasons to outsource, such as focusing on your zone of genius, and highlights the importance of working with professionals who understand your industry. Key insights from different business owners underscore how strategic ...
Aug 19, 2024•37 min•Ep. 28
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this special episode of the Visionary Rising podcast, host interviews her coach, Melanie Aubert. They discuss Melanie’s journey from being a corporate dropout to becoming a multi-seven-figure CEO, her refreshing take on business strategies, and the common misconception of ease with comfort. Melanie shares insights on the effort needed to achieve effortlessness in business, the importance of long-te...
Aug 05, 2024•29 min•Ep. 27
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In part three of the Aligned Sales Series, the focus is on 'The Art of Differentiation,' as coined by David Breyer. The episode emphasizes the necessity of branding to stand out in the crowded 2024 online marketplace. It argues that generic content and copy-paste captions are insufficient and introduces a framework for powerful branding encompassing vision, values, teaching style, areas of expertise, ...
Jul 29, 2024•32 min•Ep. 26
www.escapetoelevate.com In this episode, host Jodie Brown shares a recording from a live session with two attendees of the Escape to Elevate Italy retreat, Kelly and Brooke. They discuss their transformative experiences, including professional growth, branding, and personal connections made during the retreat. You'll get insights into the value of the mastermind program and upcoming opportunities to join future retreats. For more information, visit www.escapetoelevate.com or connect on Instagram...
Jul 25, 2024•22 min•Ep. 25
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In the second episode of the Aligned Sales Series on the Visionary Rising Podcast, host Jodie Brown delves into the crucial distinction between evolving your business and making reactive pivots that may harm your progress. Through a compelling analogy involving a young football enthusiast, she illustrates the importance of perseverance and resilience for entrepreneurs. Jodie emphasizes the necessity o...
Jul 22, 2024•30 min•Ep. 24
Visit www.escapetoelevate.com for more info and to apply! In this episode of the podcast, host Jodie Brown shares a recent conversation from an Instagram live session with Sherry, a former participant of the 'Escape to Elevate' retreat. They discuss Sherry's experiences, hesitations before attending the retreat, and the significant impact it has had on her career and personal growth. Jodie highlights the transformative benefits of the retreat for beauty industry entrepreneurs, educators, and cre...
Jul 16, 2024•25 min•Ep. 23
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this episode of the Visionary Rising Podcast, host Jodie Brown delves into the intricacies of marketing by focusing on the importance of speaking to clients' current awareness levels. Moving beyond the basic frameworks of pain point and desire-based marketing, Jody emphasizes the need for clarity in identifying client problems without resorting to unethical tactics. The episode explains how underst...
Jul 15, 2024•22 min•Ep. 22
The Power of White Space: Boosting Creativity and Preventing Burnout In this episode of Visionary Rising, host Jodie Brown talks about the importance of creating 'white space' in your calendar and life to overcome creative blocks and prevent burnout. She introduces the concept of white space as essential for fostering creativity and overall productivity. Using research-backed methods and personal anecdotes, Jodie explores techniques like the Pomodoro method, taking regular breaks, and the practi...
Jul 09, 2024•37 min•Ep. 21
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this episode, Jodie interviews Melissa Litchfield about her journey in the online space and the intricacies of running successful paid advertising campaigns in 2024. Melissa shares her experiences, from her early days of experimenting with Facebook ads to building a thriving digital marketing agency. The conversation covers essential topics such as the importance of having a solid foundation before...
Jul 01, 2024•32 min•Ep. 20
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this episode of the Visionary Rising Podcast, Jody welcomes marketing strategist Molly Ho to explore how entrepreneurs, especially solopreneurs, can maximize their existing content's reach. Molly shares her journey in entrepreneurship, the long-term benefits of SEO, the strategic use of Pinterest, and effective blogging. They discuss the types of businesses that can benefit from Pinterest, the impo...
Jun 17, 2024•32 min•Ep. 19
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this conversation, Jodie interviews Nicole about using media and press coverage to grow a business and enhance reputation as an entrepreneur. Nicole shares her expertise as a journalist and offers tips on getting affordable press coverage. They discuss the long-term benefits of press and media coverage, the credibility it brings, and the importance of positioning oneself as an authority. Nicole als...
Jun 10, 2024•36 min•Ep. 18
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this episode, Jodie discusses the challenges entrepreneurs face when marketing feels hard. She identifies three key areas: confidence, structure, and lack of results. Jodie provides insights and strategies for addressing each of these challenges, offering practical advice and actionable steps for overcoming them. She also shares a valuable tip for reigniting creativity and marketing enthusiasm. Thi...
Jun 03, 2024•24 min•Ep. 17
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this episode of the Visionary Rising podcast, we delve into the world of social media analytics, exploring how entrepreneurs can leverage data to their advantage while avoiding common pitfalls. We discuss the importance of differentiating content strategies between entrepreneurs and influencers and highlight key traps such as validation addiction, reading data too soon, and short-term thinking. Lea...
May 27, 2024•25 min•Ep. 16
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this podcast episode, Jodie interviews Kinsey, the founder of 'Feel Good Social' and 'Authentic AI'. They delve into Kinsey's journey from being an AI skeptic to embracing AI tools in a manner that enhances authenticity and creativity without compromising personal brand values. Kinsey shares practical tips on how to train AI to reflect your brand's voice, address creative blocks, and use AI for var...
May 20, 2024•33 min•Ep. 15
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram This episode of the podcast focuses on strategies for improving the effectiveness of sales pages and websites to drive actions such as booking appointments or signing up for programs. It emphasizes the importance of problem-solving in the correct order and provides in-depth advice on auditing and refining sales pages - highlighting the need for compelling copy, strategic design, and clear calls to act...
May 13, 2024•23 min•Ep. 14
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram This transcript focuses on enhancing website effectiveness for business growth, emphasizing the importance of strategic design and clear goals. The conversation covers the common mishaps of appealing yet non-converting websites, the significance of setting a clear conversion goal, and the role of marketing in driving traffic to the site. It further explores the origins of Bailey’s business, Honeywave ...
May 05, 2024•35 min•Ep. 13
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram The script features a conversation between the host, Jodi, and guest Italia Strubel, a successful content creator and entrepreneur who transitioned from nursing to online business, focusing on travel and brand partnerships. Italia shares her journey from meeting her husband in Thailand, facing financial decisions, and ultimately diving into the digital nomad lifestyle by starting a blog that led her t...
Apr 29, 2024•37 min•Ep. 12
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram This episode focuses on the distinction between features and benefits in marketing, emphasizing the importance of highlighting benefits to connect with clients on a deeper level. Features are described as the tangible attributes of a product or service, such as the components of a digital course or the specifics of a photography package. However, the speaker stresses that focusing solely on features m...
Apr 09, 2024•24 min•Ep. 11
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this episode, the host converses with Shay Bacani, owner of Centure Financial and a financial strategist specializing in assisting women in business. Shay shares her journey into the financial industry, highlighting the influence of her father and her unexpected path to becoming a fractional CFO and financial strategist. They delve into common financial challenges faced by creative entrepreneurs an...
Apr 01, 2024•49 min•Ep. 10
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram This episode of the Visionary Rising podcast offers in-depth insights and practical strategies for enhancing Instagram reach, engagement, and growth in 2024. Drawing from a detailed conversation with a representative from Instagram and Meta, the host shares valuable takeaways on optimizing Instagram practices, including the effective use of hashtags, post frequency, editing preferences, and leveraging...
Mar 25, 2024•34 min•Ep. 9
Say hi to Jodie on Instagram Check out Jodie’s website Follow the Visionary Rising on Instagram In this episode, the host welcomes Hunter, a successful entrepreneur in the beauty industry, to discuss the intricacies of building and leading a mission-driven team. Originally a hairstylist, Hunter's journey transitioned to education and entrepreneurship, emphasizing the importance of coupling passion with business savvy. He shares his initial foray into creating a digital course and launching a mul...
Mar 18, 2024•39 min•Ep. 8
