I get this question a lot. And because I talk about it so much, and that is how does visibility make sells easier? Well, if you listen to the live or the episode that we talked about, visibility is way more than video like so many times we think it's just video. But it's not right. It's so much more than that. But let's talk about visibility and how that visibility strategy helps make sales easier. Number one, we talked about parasocial
relationships, right? We talked about how we can build like, no interest, so much stronger on video or visibility with that strategy, right. And so that is one reason that plays ended up because people fall in love with us so much faster, because people like know, and trust us so much faster, obviously, when people are trusting us, right. And they believe in us and they see the consistent efforts that we're doing online, it's going to be more likely that, hey, I'm gonna buy from her, I know what
she's about. I'm watching her and paying attention to her. She's very consistent. She's showing up all the time, she's activating me, all of these things are going to make me want to buy, right, we want closer proximity. So one thing that happens in sales is the reason a lot of people will buy from you is because they know that online, that they only get like, video, right? Or content or text content, right? They know they're only getting this proximity, right? And they can
comment in the comments. And that's it. So one reason that people buy is because they know the proximity is closer, right? They know they can get more of your time, your time in a different way, whether that's zoom phone, however, that looks like one on one, whatever that looks like for you. But they want the proximity to you. So that is one thing that visibility can do it can make help your let's see how to say this make help your person desire that proximity with you, which
is huge, right? So that's one way that visibility, it makes sales easier. If you remember to we talked about in things that visibility are is we're very congruent. And our messaging is very clear. Well, we've talked about our message so much, or we've talked about what we think is so important. For example, I'm talking about visibility all week, right? That is what I'm known for. That is what I talk about. So you know if visibility is an issue, in many different ways that you would want to work
with me, potentially, right? I'm just saying this. So I'm talking about visibility, you know, my messaging is congruent, you know, that everything that I talk about visibility, it always goes to visibility. I love that Denise Duffield Thomas talks about this. She goes everything leads to bootcamp. Right? Everything Leads to visibility, everything in some way, shape or form. But Chris, you you teach people
how to create offers? Yeah. Because guess what we get to market those offers, we need to talk about those offers those offers, are the clear path to someone's pain, or someone's problem, right? And that offer is going to fix that. Visibility, sight seeing clear, right, all of those words are the same thing as visibility is seeing, seeing what's possible. The other thing with cells is that the more visible we are, most likely we are consistent,
right? And again, I'm not saying video, but we are more consistent. Meaning that the more consistent we are for free in our content in our feed, the more people are trusting us that if you're this consistent for me here for free, with all this value, what's going to happen when I actually pay you, right? That's gonna be like a big, like, whoa, wait a minute, I'm gonna pay you. And then I'm gonna get like this and more. Like that's huge, right? And so visibility, content being consistent. Trust.
You're giving me all this for free. What are you going to do when I pay you? Another thing that can help is that again, we've talked about parasocial relationships. We've talked about it as an introvert, I would never comment on somebody's posts. The reason I comment is because I know what it does for their business. I also know what it does for their like, you know, like when people like nobody comments on your stuff. It's sad, right? I also do it because it's kind, it's
the right thing to do. And I love loving on people's content. I love giving people another opportunity for other people to see that piece of content. Now, I don't say I love this. This is amazing. If it's really not right, I might just like it. Don't start evaluating because sometimes they're just like stuff because I don't have a lot of time. So anyhow, moving on
from that. But what happens is, is when we are putting out that type of content, and introverts for example, and it's not just in hertz, other people don't comment to but their watch their lurkers right? And then all of a sudden they buy Mr. McLintock, you know this person, I've never seen this person before, and they buy from me. They've been there, they've been looking, they've been lurking the whole time. It's just they were waiting for
the right thing to buy. When we're consistent with our messaging, we're consistent with our content. When we're consistent with our visibility strategy. We're also talking about the offer more, right? The thing that we're selling, we're discussing it more. We're, we're what we call Why is the word seeding it in, like words are like, just not coming today, we're seeding it in to the content with not actually saying go buy my thing, but we're
seeing it in right. For example, I'm sitting here talking to you about visibility. And let's say we're talking about, oh, this is really, really good. So I so we're going to talk about this whole concept of cells being easier and visibility. And this upcoming program I have, it's going to be a two week program where we're going to learn how to show up online to make or to create maximum benefits, right, so and then I'm like moving on, right? I just kind of seated in
there. Or like, let's say, my visible inner circle, we've talked about this, so much like this is something I go in really deep and strategize with him inside that container. So I'm not saying go to web dot d, visible ceo.com to grab your application. I'm not saying that I'm seeing it, I'm talking about it. And the more that we can do that throughout our content, the less hard selling we have to do to write because we're just it's
not salesy. It's literally I'm seeing it in, you take it for what it's worth, if you want more, you go find it, if you're activated by my content by what I'm saying, You go find it. But otherwise, you just like, Okay, good to know, keep that in the back of my mind when I'm ready for that next thing.
But if we're not seeding, and if we're not talking about it, if we're not consistently showing up to talk about it, what happens, nobody's buying, I put up a quote, I don't know, like, two months ago, maybe a little bit longer. And it said, You, meaning everyone including me, you No one's buying reality, you've only talked about it three times. This is our problem. As entrepreneurs, I've talked about it three times and nobody bought so I'm not going to do it again. Nobody wants what I have to
offer. Senate. But when we are really consistent with our visibility strategy, the sales do come easier, they become easier. And the things that I think attribute to that the most are the consistency, the clear, concise messaging, right? We're very consistent with our messaging. We're not talking about 365 different things every single year. Literally, we probably are getting tired of hearing ourselves talk. But we're also positioning ourselves
as the expert. So when the person knows, because we've talked about it so much, we've been consistent with our visibility strategy. So when they are ready to buy, they know exactly what we are about. They know what we stand for. They know what we can help them do. We've positioned ourselves as the expert in what we talk about it. So of course, who is going to buy? Who are they going to think of when they think of visibility? Who are they going to think of when they think of marketing?
Who are they going to think of when they think of content creation? This is so powerful, my friend. The question is, are you going to step up your visibility strategy so that you can make sales easier? Or are you going to continue to move down the same line that you've been moving down, and content continuing to say no one's by continuing to say, this isn't working for me continue to say no one likes what I have to offer, continuing to say my business sucks. Do this for me.
Try it. And I don't mean try it for a week. I don't mean try for two weeks. I don't mean try it for four weeks. I mean, this is a consistent thing. It took me two years of visibility, but 90 days of consistent action is where you're really going to start seeing the results. I believe what we do in one set of 90 days, we see the result in the next 90 days. The question is are you willing to give it 90
days? Or are you going to say this doesn't work and stop trying and tell your self all those Bs stories that we like to tell ourselves that it's too much nobody wants us bla bla bla and just say I'm just I failed. Or you can get back up and you can try again. What's it going to be? You get to make that decision. Let's get your visibility strategy strong so that sales can be easier