One of my favorite things to do is to write letters to my ideal person or to that particular program, person that I'm thinking of that I created it for. And so it's really helped me to not only embody how I'm feeling when I'm creating something, or when I'm offering something, or talking about something, or creating content for something. But I think it really helps me get into the headspace of who I'm talking to, in that moment, right, and really digging deeper and
understanding them. I also did this to create my ideal person, I wrote her a letter, because I thought it was really, really helpful, but I'm going to take you through a step that I just taught inside of the Black Friday accelerator for holiday sales, when they want to sell their offer. So I want to kind of just take you through, like how I taught that, and what I would do for my own business, okay. So I, somebody else, like have the iPhone, Apple iPad with the pin. And like the paper cover, if
not, it's huge, it's amazing. So that's what I'm gonna write on. But you're more welcome to use pen and paper, you can use a Google Doc, but it's just, I don't want clicking in this video. So I'm going to write versus type. Okay. So the first thing we're going to do is write obviously, dear client, or however, we would normally talk to our person, if we were writing them a letter, you could say what's up, you could say, Hey, there, hey, queen, like however you would say that,
right? And if your ideal person has a name, or there's somebody that you're thinking about, when you create this thing, and maybe it's a past version of you write the name down, like it's going to help you embody that and feel that so much more. If maybe people in your programs have said, I wish I knew how to do this, and I wish I didn't how to
do that. Maybe you Nate, like, you know how, like, Jennifer, and maybe you make up a name of all the people who said, I wish you would create something like this. And then you created it, right? So maybe think about them. When you're writing this or again, it can be a fictional name, like Susie, or Jane Doe, or whatever that feels good to
you. So obviously, dear client, your customer, dear named your queen, dear friend, whatever you want to write as far as that goes, and however it sounds for you. The first thing I say is, how are you today? Because I think that is such a good, obviously, thing to ask people. But also, I would fill in the blank with how are you today? I know you've been exhausted. Stressed? Or maybe we're going the other way. I know things have been good. And you just want them to be better. So think about who is
your person? And where are they? Are you talking to your person in pain? Or are you talking to your person, like things are good? But dang, that could be so much better? Right? So think about how we want to embody that and how we want to talk to them. So is it you're stressed, you're tired, you're exhausted, you're about to quit, or I hear things been going pretty good. Like you've been reaching
your goals? Are you ready to uplevel for what's next, like think about that, and how you want to write that. But then we can go back into I know how it feels to be where you're at. Right? So that was my next line. I know how it feels. So I know how it feels to be in the pain or the stress or wishing you had time freedom. Or I know how it feels for things to be going good that you know they could be so much better. Right? So like embody again, how
were you in this moment? How can you add that in to your letter? And then I've been in your shoes, right? Again, I've been in your shoes where I was making great money but almost felt stuck knowing I could do more so we're gonna write it in the things are good, but can be better. Do it like that. Okay. Then, I remember the time so a specific instance right? Like I remember the time I felt like
nothing would work. I remember the time that I felt that stuckness I remember the time when I felt like there was no movement. I remember the time when I wanted more. But I also felt selfish. Get a mindset block, I can throw that in there too. So I remember the time, right? I almost gave up hope. And then I found how to make it work for me. So this can be I almost gave up. wanting more, I almost gave up and quit. I almost gave up whatever that looks like for
you, right? Because you're putting in your own experience and remembering what it felt like to be in that moment. And then I found how to make it work for me. So did I have a mindset shift? Did I have a money block? Did I have a consistency problem, right? Like, whatever that looks like. So I almost gave up, hope I gave up whatever. And then I found out how to make it work for me, tell the story, write it out, write in this letter. And then let me tell you, let me tell you more.
And then embodying all the things that they're going to feel, and all the transformation that they're going to feel when they go through your program, when they experience your offer, when they do the thing, right. So let me tell you more. When you do XYZ, or when you join XYZ, you're going to have community, you're going to have commonality, you're going to have people that understand where you're at.
You're going to have all these things, but also a strategist by your side to help you do and reach the goals that you want to reach. Right. And then you're going to end it with love or Best wishes, or you've got this girl or however you would end it when you are talking to your ideal person. So sit down with a pen and paper and make these notes and write this letter and review it look back at it. In your letter, you can also even say why you created this offer, I created this offer for
people just like you. Because I want you to experience this type of transformation, right? Let me tell you the benefits. Let me tell you what it looks like. You're gonna get blank. So you don't blank whatever that looks like. Fill all these in in your letter. Read it back. Every time you go to post when you're selling that offer every time you go to show up to get on video. When you're selling that offer. Can you be embodied into that letter? And do this for every offer that
you create? But can you be embodied in that letter, the letter could be a book right, you could write a ton. The more you write, the more you're going to be able to pull from and the more you're going to be able to create content from and the more you're going to feel it and the more your person when you are showing up and talking or creating a piece of content or writing that email or writing in the sales page. They're going to feel like this person gets me I
feel like they're in my head. I feel like they know exactly what I'm going through. And it's because you do so are you going to take this exercise are you going to do this? We can all create offers all day long, but doing the extra work to actually sell the thing is the part most of us decide to skip